The common crucian carp, carp, grass carp, bighead carp, black carp - if the density isn't high enough, we buy them with money and put them in the reservoir, all to present the most thrilling fishing feast!

Live streaming is just a way to showcase the charm of the streamer, and under the premise of not deceiving viewers, creating more gimmicks and highlights is the most important!

As for whether this stuff is man-made or purely natural, the audience doesn't care!

If you think about it carefully, scouting for the fishing spot or going to a private reservoir to shoot a video, isn't it a form of 'fake'? Essentially, there's no difference!

Have the fans ever complained or vented after watching previous videos?"

"Got it! Live streaming fishing and fishing in daily life are different things, right? That's how it should be understood!" Meng Fan nodded and said.

Zhang Yang smiled satisfactorily: "That's right! Perform on stage, be a person off stage!

Our request is to use this tool of live streaming to promote the company's brand awareness and fishing culture; we care about the results, not the process!"

"How will the subsequent live streaming schedule be arranged?" Zhou Chu, who had been silent, raised a hand to ask.

Zhang Yang thought briefly: "In the Black Pit Jianghu, three anglers and one photographer, totaling four people, are divided into two groups, the photographer shoots solo, and uploads regular fishing videos!

The other group has an angler and a presenter, with different roles regularly changing.

With your current understanding of fishing, showing a bit of technical skill is enough to impress the ordinary anglers in the live streaming room!

Wang Yan has a lively personality and can also leverage that to build a personal brand!"

"Fine, let's do it as you said!"

In the second-floor meeting room, it took less than half an hour to finalize the subsequent arrangements.

While Zhang Yang was summarizing today's first live streaming session with his team members, the technical department of Yingke Live's backend was keeping an eye on all the platform data.

As a newly launched software platform, the backend has a myriad of things to handle: various small bugs discovered during internal testing need to be reported and fixed, different sections of streamers need constant monitoring to prevent serious illegal activities, etc.

These trivial matters aside, the busiest are the folks in the backend operations department.

Yingke Company's Operations Department Office.

A young man in his late twenties handed a stack of printed materials to the operations department supervisor.

"Boss, these are the streaming data from the platform's streamers that you asked me to retrieve from the data side! Are these people to be given special attention?" the young man asked.

The operations supervisor glanced at the printed materials and said: "Notify the legal department to draft a template contract for signing with streamers! Our platform has just gone online; to stabilize operations later, we must have our own lead streamers!"

"So you mean the streamers at the top of the data should sign with the platform?" the young man caught on quickly and said.

"Go ahead, I'll personally handle the communications!"

"Alright!"

After his subordinate left the office, Supervisor Liu patiently examined the collected materials and quickly took out his phone to make a call.

At half-past one in the afternoon, Zhang Yang was reclining in the fishing tackle shop taking a nap when his phone rang abruptly.

Zhang Yang didn't think much and answered casually.

"Hello, who is this?"

"Hello, I'm Liu Xingyun from the operations department of Yingke Live. I'm calling you, wondering if you are the owner of the Black Pit Jianghu account? I found your contact through the information we're linked with at registration!"

Upon hearing the keywords operations minister and Yingke Live, Zhang Yang quickly became alert and immediately woke up.

"It's me! I wonder what instructions Minister Liu might have?" Zhang Yang asked steadily.

"The technical team saw very impressive live streaming data from the Black Pit Jianghu account in the backend, so they reported it to me!

That's why I'm calling to talk about platform development, account positioning, and operation!

I wonder how I should address you and if you have time for a phone chat!"

"My name is Zhang Yang! I have time. What exactly would you like to discuss?" Zhang Yang asked.

"First, there are a few questions I'd like to verify with you. It relates to the platform's overall evaluation, and I hope you will be truthful!"

"Sure!"

"Is our Black Pit Jianghu account owned personally, or is it company-owned? Has it signed with an MCN brokerage company?"

Zhang Yang: "The account belongs to Mingyang Fishing Tackle Company. I am the company's owner, and simply put, the account is mine! We haven't signed with any third-party company."

Hearing that Zhang Yang hadn't signed with a celebrity management company and that it was a company-run account, Liu Xingyun's heart skipped a beat.

Not signing with an MCN is good because it means the platform still has a chance; however, the fact that it's a company-run account means they're not a lone wolf, and past online platform streamers have had contract disputes with their old employers, making it harder for a quick contract tie-in with the platform.

Still, having reached a senior supervisor position, Liu Xingyun naturally wasn't ordinary; his speaking tone remained steady.

"Okay, the second question. From the technical data, you've only streamed once, but before the live streaming, there were ten thousand new registered fans, streaming duration of 187 minutes, gaining 10,039 fans, and most are new registered users!

Frankly speaking, these figures are extremely impressive, far more outstanding than leading streamers in the entertainment and beauty sections! Only a few famous internet celebrities who jumped ship from YY have achieved similar results!

Has the Black Pit Jianghu account been operated on other platforms before? Or in the industry, does it have very high fame and influence?"

Zhang Yang sat up straight: "It's not about influence, but there's some fame!

Our company started focusing on self-media comparatively early, with two vertical fishing public accounts. Combined, they have close to a million fan base!

Anglers came here driven by notifications I posted on the public account!"

"Uh..."

Now it was Liu Xingyun's turn to be stunned.

A public account with a million fans?

As an industry insider, Liu Xingyun's understanding of the difficulty and commercial value of a million-fan account far surpasses that of ordinary people.

No wonder the first live streaming data was so abnormal, he turned out to be a big figure.

"Is there a problem? I have two accounts under me, one called Black Pit Jianghu, the other called Wild Fishing Jianghu; you can query if you have any doubts!" Zhang Yang added.

"Oh, no, you misunderstood! Hearing you're a million-fan celebrity, I was a bit stunned!"

Liu Xingyun's demeanor unconsciously lowered, and a few spontaneous thoughts prepared before the call naturally couldn't be used anymore.

"Fishing streamers are different from other streamers; I wouldn't call myself a celebrity! If you have more questions, feel free to ask!"

"The final question, have you considered signing with the platform to become a platform-signed streamer?

The platform has just gone online; now is a crucial stage for nurturing representative streamers, and you, with an already large fan base, are exactly the type the platform hopes to collaborate with.

If signed with the platform, besides a considerable signing bonus and salary, you can also receive a lot of platform promotional traffic support!

Given time, it's no problem to be cultivated as a leading streamer in your field!"

After all the buildup, Liu Xingyun finally expressed his main intention.

Upon hearing the mention of platform signing, Zhang Yang squinted instinctively.

If Zhang Yang were a penniless young man now, this invitation would undoubtedly be an olive branch.

However, Zhang Yang now has money and manpower, so why would he sell himself to the platform for a mere signing bonus and intangible traffic support?

Moreover, although Yingke Live launched the earliest, the outdoor fishing track didn't develop well in the platform's live streaming ecosystem later.

By the end of 2016 and after 2017, Kuaishou and Douyin became the gathering places for fishing streamers.

Take a phenomenal example, Deng Gang, Master Deng from Wuhan Tianyuan in 2021, with over 20 million fans on Douyin. Yingke Live, however, was left far behind.

"Uh, there's something you might not be aware of!

The Black Pit Jianghu account isn't streamed by just me; according to our internal positioning, there'll be a four to five-person team appearing later!

As for signing, I don't quite understand it, so, let's just forget it!"

Understanding the other party's intention, Zhang Yang casually found a reasonable excuse to politely decline.