Li Nan said with a smile: "Mr. Zhang is testing me. Ha ha, I will continue to report to Mr. Zhang... The introduction of special services will bring forth new ideas for every hotel at different times. As a hotelier, the main thing is not only the pattern design of environmental facilities, nor the advantages and disadvantages of the price, but also the most important link: how to implement it widely and how to make the service deeply rooted in the hearts of the people, which is the biggest topic that the hotel operators are concerned about, that is, the successful launch of the service is necessary to implement the specific implementation and promotion.

    "Personalized service means personalized marketing. It seems that it is the humanistic atmosphere that really catches the heart of customers. If you have ever been on a Singapore Airlines flight, I believe you will be deeply impressed by her. Many passengers even think that it is a wonderful time in their life.

    "SIA is not a big company, I''m afraid it will never become a big company in the world, but it is undoubtedly one of the best airlines in the world. The fundamental reason lies in the idea that SIA employees always uphold: treat customers like relatives. In essence, humanized marketing is not a strategy, but a basic attitude. It''s faith... "

    "Well..." Zhang Wei nodded: "Mr. Li, I''m not testing you. I''m learning from you and your advanced management concepts. Don''t get me wrong."

    "Ha ha... I know that Mr. Zhang is an expert in marketing. The drifting area agent you launched last year is just an atomic bomb in the tourism industry, bombing the whole Xingzhou tourism market. In fact, I still have a lot to ask you."

    "I really don''t understand how to build a hotel. I''m really asking for your advice," Zhang said sincerely, looking at the plan. "Of course, sales have something in common, such as the diversification of sales you mentioned. I have the same feeling. From the past planned economy to today''s market economy, relying on the independent operation mode can no longer maintain the survival and development of the hotel, This requires the change of concept and the fundamental change of marketing strategy. I personally understand that it is urgent for holiday inn to realize standardization and internationalization.

    "The hotel must respond to the development of personalized and diversified needs with innovation and change, and fully meet all the needs of the target market of the hotel with new ideas, new services and new culture. The introduction of advanced management concepts into hotels can completely break through the limitations of local market thinking inherent in the field of hotel marketing, and replace it with a broad overall market positioning, so as to have the most important new force of hotels, so as to achieve a qualitative leap. "

    "Zhang Dong''s understanding is very good. For example, we are preparing to launch the Hotel VIP Club plan..."

    "Oh... Hotel VIP Club plan?" Zhang Wei is very interested: "tell me about it!"

    "In fact, this thing should not be unfamiliar to Mr. Zhang. Club marketing is an online membership marketing method, which has been paid more and more attention and applied both at home and abroad

    "In 1993, Hilton Beijing hotel was put into operation successfully, which opened a new chapter for domestic hotel marketing, and many hotels followed suit. It takes the establishment of membership system as the development oriented form. In terms of operation strategy, it takes the customer demand as the center and makes full use of information resources, so as to accurately define the market positioning of the hotel and create the operating characteristics of the hotel; To strengthen the hotel brand effect and improve the incentive mechanism of the promotion strategy; Furthermore, by controlling the powerful and efficient telemarketing system, we can help the hotel to find a group of loyal customers with high consumption ability, which are the 30% loyal customers who create 80% profit for the hotel.

    "According to effective statistics, 10% - 15% of the occupancy rate of hotels operating this program is often brought by such members, and the benefits in catering and entertainment are particularly obvious..." Li Nan looked at Zhang Wei and said.

    Li Nan Yue said that Zhang Wei''s mind is more down-to-earth. It seems that the general manager recommended by He Ying definitely has two hands.

    "Go on." Zhang Wei looks at Li Nan seriously.

    "Through the frequent consumption of members in the hotel, the overall revenue of the hotel can be improved and stabilized, and the influence and popularity of the hotel can be improved in the local business community, which can not only ensure the consolidation and expansion of customers, but also directly reflect the increase of the overall sales revenue of the hotel, so that the hotel can occupy a higher market share in the local market.

    "As a result, it will create a service brand in line with the characteristics of the hotel, and really make the hotel service deeply rooted in the hearts of the people, so as to greatly enhance the leading position of the hotel in Xingzhou, and fully make up for the single and insufficient marketing strategy of Holiday Inn.

    "There is often a structural relationship of mutual penetration and support between club members and club organizers. They not only have a trading relationship, but also have partnership, psychological relationship and emotional relationship as the solid foundation of the relationship. Therefore, this marketing system is not a structural relationship that competitors can easily touch..." Li Nan continued.

    Zhang Wei more listen to the heart more bright, frequently nodded, while continue to look at the program: "Mr. Li, I think, now network marketing is very popular, you see, we in this aspect, can also do it, I see you here briefly mentioned network marketing, but not specific, we can also Ctrip, eLong and other cooperation..."

    Li Nan laughs: "network marketing, of course, should be done. Hotel network marketing can certainly create profits. For example, Ctrip, eLong and other booking companies can certainly bring customers, but its commission of more than 15% also makes small and medium-sized hotels like us love and hate. If we want to do it, we should consider how to make the limited marketing cost play a greater role, that is to say, It''s very important for us to make a good choice of network distribution channels! "

    Zhang Wei looked at Li Nan intently: "go on, talk about the distribution channel you plan to..."

    "One is the hotel''s self built website to let customers know through search engines and other promotion means. Therefore, our hotel should establish its own network marketing reservation system according to its own strength and needs; Secondly, cooperate with well-known online marketing platforms, such as reservation alliance, Tongcheng, 51733, etc., to expand publicity and popularity by becoming members

    "If you register information on these platforms, there will be a lot of members to browse. Potential guests can clearly understand the facilities, room prices, geographical location and traffic landmarks of member hotels, and provide them with very convenient guidance in choosing hotels; Thirdly, we cooperate with a series of life consulting search platforms, such as kuxun, koupai, train time, etc., to provide customers with humanized service information and attract customers'' attention through member comments, and many marketing functions are free, ha ha

    "Finally, in a series of forums and community cooperation, such as Tianya community, local forum, etc., to attract attention, attract the attention of the majority of individual customers, which also provides convenience for hotel marketing..."

    Li Nan said easily: "through the integration of IT technology, the hotel marketing management is systematized, which effectively reduces the cost, improves the management efficiency, and saves the labor cost. Secondly, the network marketing system operates 24 hours a day, so customers can understand the details of the hotel in a timely and intuitive way through the network, which is extremely convenient and the hotel service is humanized. In addition, on the one hand, the hotel has established its image through network marketing, on the other hand, it has extended its services to guests, increasing the added value of hotel services... In short, more convenient and humanized network marketing not only gives consumers the best service experience, but also cultivates a good hotel network consumer market. "

    After listening to Li Nan''s story, Zhang Wei felt very down-to-earth. He took up his pen, signed his name on the plan, and then handed it to Li Nan: "Mr. Li, I totally agree with your plan. Go and implement it... I will arrange the finance and guarantee the supply of funds..."

    Li Nan took over the plan and stood up: "thank you for your support!"

    "Ah - where are you? We are a family. What we do is a common cause. To be honest, I have to thank you first. I know that you have spent a lot of effort and thought on this plan. This plan is the general outline of our hotel''s future work and the guide to our next struggle. You have been working very hard for more than 10 days, In the next step, we may have to work harder... "

    "Zhang Dong, in fact, it doesn''t matter whether it''s hard or not. Happiness is the key. The reason why I resigned from Nanyuan is because I''m not happy. I''m happy to work and make money. How nice it is. I don''t want to make money if I''m not happy..." Li Nan said, "I''m going to work for you and Chen Yao."

    Happy is the most important thing, which is the same as Chen Yao''s previous point of view. Zhang Wei was suddenly touched. He remembered what Chen Yao said to himself when drinking Chen Yao''s online chat: "what to do is not important, happy is the most important..."

    Thinking of Chen Yao, Zhang Wei felt sad.

    "By the way, Zhang Dong and Chen Yao, I haven''t seen her for a long time," Li Nan asked, "didn''t she come with you?"

    "Oh..." Zhang Wei woke up: "she is in the North management company. She can''t come back for the time being. Soon, she will come here."

    "Well, she is my alumni. We are in the same school and different majors. However, we all knew her at that time. She is a famous beauty. Ha ha... I really envy you two, talented and beautiful..." Li Nan said.

    Zhang Wei forced a smile.

    After Li Nan went out, Zhang Wei fell into the infinite yearning for Chen Yao.

    The next day, Zhang Wei bought a copy of Xingzhou evening news on the road. When he opened the newspaper, an eye-catching news came to his eyes: Zhang Wei, a tourist wizard, returned to Xingzhou to start his own business. Yesterday, two tourism companies were set up at the same time.

    As soon as Zhang Wei saw it, he knew it was arranged by Lao Xu, who disclosed the news to reporters. He knew that Lao Xu was waiting for him to sign an agreement to set up the company, and he needed to release the news of his return. It''s nearly a month since he returned to Xingzhou. Lao Xu has been impatient for a long time.

    When he saw the news, Zhang Wei immediately realized that soon many people in Xingzhou would know the news of his return, including Lao Zheng.

    At present, the hotel is operated by Li Nan, but Zhang Wei doesn''t worry about it. All the work is progressing smoothly. Zhang Wei focuses more on the operation of Wohu gorge rafting.

    He Ying didn''t know what she was doing these two days. She was lying on the computer all day and said that she was looking up information.

    Zhang Wei finished reading the newspaper, threw it into the back of the car and drove to the hotel office.

    He knew it was time to come. He was coming.