Cooking System: Street Food Rules
Chapter 266: New Task: This time the stall is set up on a grand scale!
CHAPTER 266: CHAPTER 266: NEW TASK: THIS TIME THE STALL IS SET UP ON A GRAND SCALE!
「Wenzhou Tourism Bureau.」
News about Jiang Feng street vending in Wenzhou had spread far and wide. Many tourists came specifically for him. The Tourism Bureau also realized Jiang Feng was perfect for promoting the city! In just the past few days, Wenzhou’s snacks had suddenly become popular, and many people expressed their desire to visit.
Inside the Tourism Bureau, a group of people were reporting the situation to the director.
"Are you saying that tourism increased by 5% last week? All because of a street vendor?"
The director was quite interested when he heard this from his subordinate.
"And that’s not all," the subordinate reported. "The online search and popularity indices have both increased severalfold."
Hearing this, the Director of the Tourism Bureau was delighted. For him, figuring out how to boost the city’s tourism was the most important achievement.
With the current information age, the tourism departments of major cities did their best to promote their cities online, even creating many catchy songs. Someone had suggested to Wenzhou that using the song "The Jiangnan Leather Factory Has Closed Down" as a promotional anthem would surely make it a big hit. But the Wenzhou Tourism Bureau had no intention of doing so, as this wasn’t exactly a positive image to cultivate.
Now, however, they could leverage Jiang Feng. By promoting Wenzhou’s cuisine through him, they could show more people the changes in Wenzhou. Director Li He immediately had someone find Jiang Feng’s contact information, intending to reach out personally.
「At this moment, Jiang Feng was at home petting his cat.」
The black cat had grown a bit, and its looks had improved even more. It was entirely pitch-black, with only its two golden eyes, making it very beautiful. Its head was especially round, resembling Little Black. It also felt good to pet.
Just then, Jiang Feng received a call from Li He, the Director of the Wenzhou City Tourism Bureau, who introduced himself right away.
"Boss Jiang, hello. I’m Li He, the Director of the Wenzhou City Tourism Bureau."
"BEEP, BEEP, BEEP..."
Jiang Feng hung up immediately.
He muttered to himself, These scammers are pretty good nowadays; they even know my identity. Claiming to be the Director of the Tourism Bureau... why not just say he’s the mayor?
There were just too many scam calls and telemarketing calls these days. Calls about loans, real estate, renovations, insurance—they were endless. Jiang Feng usually hung up on such calls right away to avoid wasting time.
At this moment, Li He was also a bit confused. What? I hadn’t even said anything, and he hung up? Is this for real?
Then, Li He dialed Jiang Feng’s number again.
"Hello?" Jiang Feng answered.
"Boss Jiang, I really am the Director of the Tourism Bureau," Li He said over the phone. "I’m calling because I hope to discuss your street vending in Wenzhou with you. We can provide convenient conditions and even pay a promotional fee. I’m not a scammer."
At that instant, the system’s voice also echoed in Jiang Feng’s mind.
[Initiate Wenzhou City Mission (2/2): Set up a stall on Wuma Street to sell crabs, serving 300 customers daily]
[Reward: Physical Enhancement]
[Extra Reward: Random Fresh Ingredients x10]
[Obtained: Crab Recipes x10]
[Accept?]
Jiang Feng paused for a moment. A mission at this time!
Wuma Street was a commercial pedestrian street for snacks, a blend of modern and classical architecture, typically attracting many out-of-town visitors. The street was packed with a huge variety of snacks. This time, the requirement was actually to set up a stall and sell crabs!
Indeed, Wenzhou cuisine is predominantly seafood-based, and there are numerous ways to prepare crab. Whether it was Jiangxiansheng (a dish of raw, marinated local crabs), stir-fried swimming crab with rice cakes, or raw pickled swimming crabs, these were all local delicacies.
Jiang Feng was still on the phone. Hearing the system’s mission, an idea struck him.
So, Jiang Feng replied, "Director Li, I’m sorry. I thought you were a scammer just now. Actually, I do plan to set up a stall in Wenzhou next week. My plan is to go to Wuma Street."
Hearing Jiang Feng say this, Li He immediately responded, "Wuma Street? That’s an excellent location! Have you chosen a spot yet? I can mark it out for you."
Jiang Feng was momentarily stumped but quickly said, "I haven’t decided on a specific spot yet. I was thinking of contacting the street management when I arrive to find a spot. Also, I plan to make crab dishes next week and will need a lot of good-quality swimming crabs. I haven’t found a supplier yet."
Li He noted all of Jiang Feng’s points and then immediately said, "Boss Jiang, say no more. I’ll get this arranged immediately. I’ll have one of the young lads from our bureau contact you shortly. We’ll prepare the stall location for you, and we’ll also arrange the swimming crabs. As long as you agree to let us use this for promotion, I’ll set up a special dedicated event. We will definitely give you an appearance fee. Of course, you know that since we’re a government department, the appearance fee can’t be as much as a private company might offer. However, I can approve 100,000 yuan. What do you think?"
Li He’s words left Jiang Feng somewhat stunned. Is it really this good? They’ll arrange the venue, provide the swimming crabs, and even give me a 100,000 yuan appearance fee?
The money itself isn’t the main thing. No, wait, it does matter. 100,000 yuan is still money; if I can earn it, I definitely should. Having the city’s Tourism Bureau make the arrangements was certainly better than finding a place himself.
In fact, Jiang Feng’s appearance fee was worth far more than 100,000 yuan. His current online traffic was terrifyingly huge. If he were willing to participate in some commercial activities, getting a 1 million yuan appearance fee would be very easy. This was just a government department project, so they couldn’t offer too much money. Jiang Feng had never previously thought of using his popularity to make money, and he didn’t particularly care about it.
However, Jiang Feng realized that his street vending journey seemed to be changing. Previously, he had to find his own locations or contact managers. Now, the city’s Tourism Bureau was calling him directly. As long as he set up his stall here, they would arrange everything. This was truly incredible.
Jiang Feng said over the phone, "I don’t have a problem with it. I was planning to set up a stall anyway, and it will surely be known by many people, so a little promotion doesn’t matter. However, I hope the promotion focuses only on my stall and Wenzhou’s cuisine, without going overboard."
Li He immediately replied, "No problem. I’ll have someone liaise with you on this. I’ll send someone over in a bit."
"Alright." Jiang Feng hung up the phone.
Things were starting to get wild. Jiang Feng had originally been wondering where and how to set up his stall. Now, everything was being arranged for him. From the sound of it, he wouldn’t even need to find a location himself; the authorities would arrange it.
Moreover, Jiang Feng had a feeling that this was just the beginning. Perhaps setting up stalls will often be like this in the future. To reach this kind of level just by street vending is quite rare.
「Wenzhou Tourism Bureau.」
That very afternoon, Li He convened a special meeting to arrange the matter of Jiang Feng’s stall. Furthermore, the bureau would provide the funding, taking special responsibility for this event. The Tourism Bureau wasn’t particularly short of funds. Besides, they had annual targets. Money that was supposed to be spent had to be spent; it absolutely had to be disbursed. If it wasn’t spent, next year’s allocation would be reduced. This sum of money was to be used as promotional funds.
Once the staff members received their tasks, they quickly got to work. The promotion department released a video online, announcing in advance the location and time of Jiang Feng’s stall. Members of the project team went to Wuma Street and began constructing a dedicated platform for Jiang Feng. There was also a young man named Li Yuan, responsible for contacting Jiang Feng and coordinating matters related to the swimming crabs. The local people here love eating swimming crabs, so there are many aquaculture markets. Seafood suppliers were especially willing to do business with them when the city needed to make purchases.
This time, the stall setup was truly a grand spectacle!
Soon, the news about Jiang Feng’s stall was trending.
#BossJiang’sNextStallLocation#
Many netizens clicked on this hashtag to see.
"Wow, it’s the official account of Wenzhou Culture and Tourism! Is Boss Jiang collaborating with the culture and tourism department?"
"Wenzhou Culture and Tourism is going to ride this wave of traffic hard!"
"The next location is announced? I happen to be traveling there; I’ll go check out the excitement."
"Wuma Street? Then I can go take a look!"
"The snacks Boss Jiang made last week all seemed to be Wenzhou’s specialty dishes, right?"
"Honestly, it was through Boss Jiang that I learned Wenzhou has so many delicious things. Before, I only knew about the Jiangnan Leather Factory!"
"Wenzhou is about to blow up!"
The popularity of this matter was considerable. No one had expected that simply setting up a stall to sell snacks could attract such a high degree of attention.
In fact, without realizing it, many netizens had become fans of Jiang Feng. Most were casual fans—the type who would watch his videos for a bit if they came across them. Because he had a large number of casual fans, many marketing accounts were editing and sharing clips of Jiang Feng’s videos. People would always stumble upon videos showing where Jiang Feng was setting up his stall that week and what he was selling. The more this happened, the more curious everyone became about where Jiang Feng was currently and what he was selling.
This advance announcement, a change from his previous style, immediately piqued everyone’s curiosity. Many people were planning to go to Wenzhou to taste the food made by Boss Jiang.
The video’s popularity was high. The Wenzhou Culture and Tourism Bureau really struck gold this time.
Nowadays, all cities are vying for internet traffic. Wenzhou had managed to overtake on a curve. Furthermore, the tourism bureaus of many other cities were closely watching the situation in Wenzhou. Their idea was simple: poach him. Get Jiang Feng to come to their city. After all, Jiang Feng set up stalls randomly across the country anyway. Naturally, they all hoped he would come to their respective cities.
「Two days later, Jiang Feng arrived at Wuma Street to check his stall location.」
When Jiang Feng saw his stall’s location, he was somewhat dumbfounded. The stall was right in the middle of the pedestrian-only commercial snack street; no cars or bicycles could enter. Jiang Feng’s stall was huge. It was a temporarily constructed building, and even various cooking utensils were already prepared inside. It was surrounded by iron railings. There was even a red carpet laid out in front.
Jiang Feng had never seen anyone set up a stall like this.
It was, in a word: ostentatious!
Sun Zhuangfei, his face full of astonishment, asked, "Boss, we’re setting up here? This is our stall?"
Before Jiang Feng could speak, Li Yuan, the young man from the Wenzhou Culture and Tourism Bureau responsible for liaising with him, asked, "Boss Jiang, if there’s anything you’re not satisfied with, please point it out at any time. We’ll make changes immediately."
Jiang Feng replied, "No need. This is already great. This is more than enough! I’ll prepare the ingredients this afternoon and get all the crabs marinated. I’ll start business tomorrow morning."
Li Yuan nodded and replied with a smile, "Alright, no problem. Just let me know if you need anything. The current online public opinion is excellent, and the hype is also high. The bureau is especially satisfied with this promotional campaign. It’s really all thanks to you!"