It''s the end of the year.

    Tianyu''s mobile phone online market has three generations of peak mobile phones and a pioneer generation Max that users love and hate.

    Although the sales volume of dianyan Series in the offline market is not as good as before, it has the advantages of advertising and the expansion of Tianyu Direct stores. Dianyan mobile phone still has good results.

    Tianyu company is about to finish the first five years, which is of great significance to the company.

    The year of 2015 can be said to be a year of fierce competition in the mobile phone market, and it is also the idea that the pattern of the mobile phone market has begun to be clear.

    In 2013, the mobile phone market is about to usher in the 4G era, and China cool Union''s control of the mobile phone market has gradually come to an end, and a new pattern has gradually begun to take shape.

    This year, Tianyu company officially fell into the hands of Tong Hao. After the hard struggle after breaking, Tianyu company, which is about to come to an end, came back from the dead and became famous again in the mobile phone market.

    In 2014, the era of 4G finally came, and various mobile phone manufacturers began to compete with each other. Among them, the most prominent manufacturers have emerged and won market recognition.

    The era of China cool Union has been completely ended, and the new pattern framework has gradually appeared in the eyes of everyone.

    This year, Tong Hao led Tianyu company, which has just improved, through thousands of hardships, and finally stood out in the battle of various mobile phone manufacturers, and had a place in the mobile phone market.

    In the first five years, that is, this year, the chaotic mobile phone market has gradually become stable. With the announcement of the mobile phone alliance, the pattern of the domestic mobile phone market has been completely established.

    Relying on the efforts of Tianyu, Huawei, rice, blue factory, green factory and Meizu in the past two years, the six manufacturers have stood out among the domestic mobile phone manufacturers and gradually established the situation that the six manufacturers divide up the mobile phone market.

    The year of 2015 is also a very critical year for Tianyu company. After one and a half years of accumulation and financing at the beginning of this year, Tianyu company has obtained a great leap forward opportunity.

    This year, Tianyu successfully created two other new product lines, successfully expanded the sales volume of its own mobile phones, and further expanded the range of users.

    In the online market, relying on the pioneer series of mobile phones, Tianyu company successfully fought back and forth with Huawei rice.

    In the offline market, relying on the dianyan series and the expansion of offline Direct stores, the company has successfully won part of the offline market share in the hands of blue factory and green factory.

    What Tianyu is most proud of this year is that the peak mobile phone third generation series has successfully surpassed all Android flagship and reached the top of this year''s Android king.

    It can be said that this year''s peak mobile phone three generations of Pro can''t play at his price.

    Because of this product, pinnacle, a series of products that have accumulated for more than two years, has successfully ranked among the high-end flagship market and become the top of the market.

    Tong Hao naturally knows that in this case, this series can completely become a new brand, a flagship brand.

    Of course, whether this series can be successfully expanded into a brand next year depends on Lu Weibing''s ability.

    "Our company has achieved very good results this year. This is the unified data!"

    As the manager in charge of marketing, Wang Min has completely replaced Lu Weibing and truly become the No. 2 person of the company.

    In the eyes of the company''s senior executives, Wang Min also announced the achievements of the company this year one by one.

    As the flagship mobile phone of this year, the peak third generation series has sold a total of 12 million units since its release. To be honest, it is a very good data.

    The peak three generation series brought Tianyu a total profit of 5.5 billion after tax this year, and the profit of this series exceeded that of last year.

    The mobile phones released by Tianyu company last year mainly follow the cost-effective route, and the profit of a mobile phone will not exceed 200.

    The peak mobile phone three generation series released this year is a complete high-end flagship mobile phone, which directly surpasses all the original mobile phones in terms of profit, and the profit of a mobile phone can reach about 600.

    In addition, this year''s peak mobile phone third-generation series has a very good reputation in the market, which makes the sales volume rise. Finally, the total profits brought by the company are also higher than before.

    In 2014, the revenue was only 1.5 billion, and in 2015, relying on the peak mobile phone third-generation series, it successfully reached an amazing 5.5 billion, which can be said that the profit directly tripled.

    Lu Weibing looked at the achievements of the three generations of peak mobile phone series released today, and he was extremely proud. After all, he didn''t expect that his brand would have such high sales and profits one day.

    The sales volume announced next is the pioneer series of mobile phones just released this year.

    The pioneer series of mobile phones can be said to be the best-selling mobile phone this year. The total sales of this mobile phone online and offline have also reached an amazing 75 million.

    It took a total of half a year from the release of May to the real short selling pioneer mobile phone generation on double 11, and it was very powerful to sell so many mobile phones in this half a year.

    Now the sales data of other mobile phone manufacturers are being counted. If Tong Hao guesses correctly, the first domestic mobile phone sales is basically the pioneer mobile phone generation.

    Although the sales volume of pioneer mobile phone generation is very high, the profit it brings is not as high as expected.

    This product focuses on cost performance, and the profit of a mobile phone is no more than 200. It can be said that the release of a mobile phone successfully replaces the peak series and takes the cost performance route.

    This phone has brought a total of 12 billion sales to the company.

    Although his profit is more than two times higher than that of the third generation series of peak mobile phones, the premise is that his sales volume is five or six times higher than that of the third generation series of peak mobile phones.

    Of course, it is not these two series that bring the most sales to the company this time, but the dianyan series mobile phones that have always been the main offline.

    Since its listing, dianyan has sold more than 35 million units in the offline market. Although the sales volume is far less than that of the pioneer generation of mobile phones, his profits are very huge because this mobile phone has a huge profit space.

    The profits of more than 500 mobile phones and the sales of more than 35 million mobile phones, after tax, have reached more than 16 billion.

    Such profits are faster than the sum of the profits of the two series of peak and pioneer, which also proves that the profit space of the offline market is far beyond Tong Hao''s imagination.

    The total shipments of Tianyu company this year are as high as 125 million mobile phones. According to the shipments of nearly 500 million mobile phones in the mobile phone market this year, Tianyu company has successfully won 25% of the domestic shipments this year.

    This figure is four times higher than last year.

    "This is the respective shipments of domestic mobile phone manufacturers this year!"

    As the manager of the marketing department, Wang Min naturally wants to summarize the situation of the mobile phone market this year. Therefore, she has done a lot of statistical work.

    This year''s rice shipment volume is 90 million, which is impacted by Huawei and Tianyu. Compared with 110 million last year, rice has decreased by 18.1% year-on-year, and the shipment share is 18%.

    Huawei''s domestic shipments this year exceeded 90 million, an increase of 12.5% over last year''s 80 million, and its shipments accounted for 18%.

    Green factory and blue factory can be said to be the most miserable games this year. Due to the lack of high-end works and the impact of Tianyu offline market, both manufacturers are not ideal this year.

    Green factory''s domestic shipments this year are only 68 million, down 32% from more than 100 million last year, and the share of shipments is only 13.6%

    The blue factory''s domestic shipment this year is 3 million less than that of green tea, a direct decrease of 27% compared with 90 million last year, while the shipment only accounts for 13%.

    It can be said that this year, the top five manufacturers together accounted for 34 of the shipments. Of course, this is just the shipments, which is related to the market share or sales.

    After all, Apple''s domestic shipment this year is only 45 million units, and the shipment share is only 9%, but the other party''s price is high and its profit is high, which also leads to the other party''s 9% shipment and win nearly 30% market share.

    Of course, these data still need to be counted by specialized agencies at home and abroad before the final results can be given. It is very good that Wang Min can count the domestic shipments this year.