Electronics manufacturer
Chapter 183
The first half of this mid year meeting is, of course, a summary of the company this year.
The second half of the meeting is naturally some planning discussions for better development next year.
"Next year, the company needs to consider the international market!"
Tong Hao sat in the middle and looked at the people looking at him. Finally, with a dignified face, he said the main objectives of the company''s development in the next year.
Tianyu company now has a certain position in China, and the domestic market has basically stabilized. If Tianyu company wants to further expand the market, it will also be affected by many domestic resistance.
Therefore, it is difficult for Tianyu company to go further in the domestic market.
For example, a candidate who gets 99 points wants to get 100 points, which is much more difficult than a candidate who can only get 59 points and 60 points.
The abstinence of the company in the domestic market is just like this. If you want to expand your company''s influence in the domestic market and seize the market of other manufacturers, you need to step by step in order to gradually encroach on other mobile phone manufacturers.
At this time, it is indeed a very good thing to choose to impact the international market.
The international market has always been occupied by apple, Samsung, Nokia and other manufacturers.
Although China''s mobile phones still have a certain position in the international market, the manufacturers occupying the position are the previous generation of China cool Union.
Although these manufacturers have a certain market in the international market, their influence abroad is far less than that of other large international manufacturers.
Among the current domestic mobile phone manufacturers, only Huawei and Lenovo are doing well in the world.
However, the development of the two mobile phone manufacturers in the international market presents two sides.
Relying on its own self-developed technology and leading position in the communication field, Huawei has gradually gained a foothold in the foreign market.
Lenovo has been popular abroad with many years of brand management.
However, because today''s innovation is far less than that of other mobile phone manufacturers, the international market share has also decreased year by year, and now it has gradually lagged behind Huawei.
Tong Hao also attaches great importance to the current international market. After all, the strength of domestic mobile phone manufacturers is gradually increasing, and the future direction is to go from home to the world.
Whoever first establishes the brand reputation in the international field and seizes the market share will have more competitive advantages in the future.
"Next year our company will enter the international market. Zhejiang is the most critical step for our company!"
"Samsung has begun to go downhill. What is it? I''ll eat it in the international market. Jobs''s rebirth can''t change it, I said!"
Tong Hao leaned back on his office chair with unmatched confidence in his eyes.
Tianyu company has been a leader in China for two and a half years.
What is impossible for a company on the verge of bankruptcy to reach its current position and defeat Samsung to seize the international market.
What''s more, in this year''s flagship battle, the peak mobile phone third-generation Pro has pressed a number of mobile phone manufacturers and rubbed Samsung''s most proud Samsung note mobile phone on the ground.
Samsung now has a very large international market share, and Tong Hao depends on his own product strength and Samsung to seize these international markets.
The senior management of the company are quite impressed with what their chairman said, but they also know that there are still some difficulties to overcome if they want to impact the international market.
Tianyu company does not have a certain influence in the world, and does not have any capital abroad. It is also very difficult to really impact the international market.
"In the international market, we can consider cooperating with communication companies in other countries to win their support!"
Wang Min watched his chairman slowly speak out his ideas. In his heart, if the company wants to impact the international market, it first needs to have enough capital.
In addition, it needs to have certain cooperation with local capital that has impacted the international market.
Only in this way can Tianyu really take root in the international market and affect the influence of the brand.
"Things in the international market should be prepared from next year. Of course, I know that it will take more than one year or even more than two years to complete this thing if it wants to be truly successful!"
Tong Hao naturally knows that it will be a long time for his company to impact the international market, but these times can wait.
Impact on the international market!
This is the first article of the year-end summary meeting on the future planning, and it is also the most important planning of the company in the next two or even three years.
To truly impact the international market, we need not only time, but also sufficient capital and products that are hard enough to speak.
"The second is about the company''s mobile phone series!"
Looking at the company''s first plan, Tong Hao has been completely determined and began to look inside his company.
The impact on the international market can be said to be an attempt by the company in the future.
Of course, before this situation, you still need to deal with your company''s affairs first.
Lu Weibing stated that he Li, the three heads of the company''s three major series, also showed a serious expression when they heard such words.
After all, what is announced this time will be related to where the series they manage is going.
"The three series have targeted development directions. I intend to make the three series independent brands!"
With a serious look on Tong Hao''s face, he looked at the three responsible persons in front of him and said what he thought in his heart.
The future three series need to face different users and launch different types of machines at the same time.
If the mobile phone is changed from series to brand, it can make the products launched by their respective series have certain characteristics.
If there is no gap between the three series, it is likely to lead to confusion in the company''s product positioning and lower the characteristics of some series.
In order to determine that Huawei also focuses on the high-end, Huawei split the glory series to focus on cost performance.
Of course, rice in the future will learn from Huawei.
Tong Hao understands that the three series will become a brand alone, which can not only make the positioning of the company''s products more clear, but also make the company''s product power more powerful.
"In March, the peak series went out independently to see the reaction of the market. I hope to diversify the peak brand in the future. Of course, the main direction is the high-end flagship!"
Tong Hao looks at Lu Weibing and attaches great importance to the peak series. After all, this series is a step-by-step move towards the high-end market.
Tianyu company has achieved the peak series, and the peak has also brought consumer recognition to the company.
This time, the peak series will be independent of the brand, but also to get rid of some influence.
The mobile phone mobile phone mobile phone make complaints about the three generation of mobile phones. After all, the top mobile phone generation and the top mobile phone generation products are sold so cheap that they sold so much in the third generation.
In order to make the pioneer product truly establish the attribute of high-end flagship, it must be separated from the series and open the gap with the pioneer series.
"The chairman can rest assured that I am already preparing the product. I believe this product will certainly satisfy users!"
Tong Hao has already explained this matter to Lu Weibing. Lu Weibing knows whether his series can successfully become a new brand.
Lu Weibing has basically designed the products to be released in March, and has begun to order from all suppliers, ready to hold a big press conference in March next year.
Tong Hao looked at Lu Weibing''s confident appearance, silently nodded, and gathered his eyes on Lu Weibing and he Li.
After all, according to the original idea, Tong Hao did not intend to make the two series independent, but something changed Tong Hao''s idea.