Ethan nodded, his eyes focused on the road. "Yeah. The foundation is set. Staffing, management, and infrastructure are in place. Now it''s just about getting the word out."

    Zack smirked. "Ah, the magic of marketing. Time to make this place the hottest destination in the country."

    Ethan didn''t respond immediately. He had already been thinking about the best way to handle advertising.

    Standard marketing techniques weren''t enough.

    He wanted something bigger. Something that would make the launch an event people wouldn''t forget.

    They continued their drive in relative silence, the city slowly giving way to a more open landscape as they neared the port where the resort was being developed.

    The sky stretched wide above them, the blue waters glistening under the sunlight.

    As they approached, Ethan could already see staff members moving about, making last-minute adjustments to various parts of the property.

    The moment they pulled into the parking area, a group of maids in neatly pressed uniforms welcomed them from a distance, bowing slightly as they approached.

    "Welcome, sir," one of them said with a polite smile. "We''ve been expecting you."

    Ethan nodded and stepped out of the car, Zack following suit.

    The salty breeze carried the sound of construction work in the distance, along with the faint chatter of employees going about their tasks.

    The resort was nearing completion, and it was a sight to behold.

    A massive, sprawling property set against the stunning backdrop of the ocean.

    Luxurious villas lined the coastline, each one designed with elegance and comfort in mind.

    The main hotel building towered nearby, a masterpiece of modern architecture with large glass windows that reflected the sunlight beautifully.

    Everything was coming together. And soon, the world would know it.

    Zack let out a low whistle as he took in the view. "Man, I gotta hand it to you. This place is something else."

    Ethan smirked. "You''ve seen it a dozen times already."

    "Yeah, but every time I do, it looks better." Zack stretched, glancing toward the staff members who were watching them expectantly. "Alright, boss man, what''s the plan for today?"

    The lounge had been set up with deep-cushioned chairs, a glass coffee table between them, and a direct view of the ocean.

    The sound of waves crashing against the shore provided a rhythmic backdrop as he settled in.

    Now that the physical setup was nearly complete, it was time to shift focus.

    The resort wasn''t just about the space — it was about the brand.

    He turned to Zack, resting an elbow on the armrest. "Have anyone in mind for advertising?"

    Zack grinned, already pulling out his phone.

    "Funny you ask." He scrolled through his contacts with practiced ease before stopping at a name. "I had a few ideas, but I think she would be the best bet."

    He tapped the screen, turning it toward Ethan.

    A picture of a red-haired woman filled the screen — one of the city''s most well-known celebrities.

    She was an actress, a model, and an influencer with a massive following. If they wanted instant attention, she was the one to get.

    Ethan gave a slight nod. "She''d be a good choice. Her audience matches our target demographic."

    "Exactly," Zack said, already dialing her number.

    He leaned back as the call rang, tilting his head toward Ethan with a smirk. "Want me to do the talking, or do you want to be the one to charm her?"

    Ethan exhaled, shaking his head. "Just set the meeting."

    Zack chuckled, bringing the phone to his ear.

    It only rang twice before the woman picked up, her voice smooth and confident.

    "Zack," she greeted, amusement in her tone. "Didn''t expect to hear from you so soon. What''s the occasion?"

    Zack exchanged a glance with Ethan before leaning back into his seat, his free hand swirling the untouched glass of wine on the table.

    "You know me, sweetheart, always working on something big. Listen, we''ve got an exclusive launch coming up for a luxury resort — good location, top-tier experience, and, of course, the kind of event that''ll have the whole city talking. Thought you''d be the perfect person to put it in the spotlight."

    There was a pause on the other end before she hummed in interest. "Luxury resort, huh? Sounds intriguing. Who else is involved?"