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There may be many factors for someone to be stunned by a horror film. For example, the body is not very good originally. It may not be a good thing if it is another film that makes the audience faint. But a horror film makes people faint. Doesn''t it just show the horror degree of the film? At least that''s not a bad thing.

Murphy''s head was spinning fast. "Do you have any impression of people who are stunned?"

"What do you want to do?" Carla Firth over there was on the alert.

Walking back and forth for two steps, Murphy said to her mobile phone, "I''ll talk to Fox Searchlight to see if I can find a media to interview you, and you can describe the situation at that time..."

"And then a few words of praise for you?" There was a slight irony in Carla Firth''s voice. "Is that so?"

Murphy didn''t have to hide. "Don''t you think it''s a good stunt? The cost of publicity and marketing is limited. "

There was silence for a second, and Carla Firth''s voice rang out again. "The person who was stunned was a professor at Columbia University. Please contact the media and call me. I''ll help you to find out if he is willing to be interviewed."

"I won''t say thank you." Murphy laughed.

Hang up the phone, he stood in the courtyard, looking up at the sky, "chainsaw" has been pushed into the cinema, success or failure, depends on this weekend.

Pick up the mobile phone, Murphy dials Tony gusman''s number again, and brings up the idea with the other party. It''s about 260000 dollars of publicity expenses. Maybe the statistics from Fox Searchlight are very good. Tony gusman says that he will keep up with the face-to-face communication.

Towards noon, Tony Goodman walked into his boss Godin Clyde''s office, and things went well beyond his expectation. After he finished, Godin Clyde just thought for half a minute, then called the marketing department and the public relations department, and asked to contact Fox''s media to interview the stunned audience as soon as possible.

"Oh, and." As he was about to leave, Tony gusman said, "Murphy Stanton hopes the company can send him a copy of the latest statistics on the electric saw."

This was agreed when the two sides signed the contract. Golding Clyde nodded, took out a document from a document box on the right hand side, and handed it to Tony gusman. "This is the attendance statistics of 30 point screening theaters just received this morning."

He waved his hand. Tony gusman left with the document, went into the Secretary''s room and went directly to the fax machine. He opened it before sending the fax.

Now it''s noon Western time, and all theaters showing "the electric saw" have finished the morning''s screening. The data from computer network statistics also arrive here for the first time.

A total of 60 shows of the movie were shown in 30 cinemas, with a total audience of 1500.

I see! Tony - gusman suddenly realized, no wonder Godin - Clyde so happy promise, the original morning attendance is very good.

With an average of more than 20 people per show, it looks average, but Tony gusman won''t forget it''s Friday morning!

If the average ticket price is $6, the box office of "chainsaw" in North America has already reached $9000, and the box office of a single Museum has also reached $300.

The attendance rate in the afternoon and evening is bound to increase significantly, which is the inevitable rule of the market, and the number of shows will be more. The box office of a single Museum on the first day may exceed $3000. As long as the film''s reputation is guaranteed, the box office on Saturday May increase again, so that the box office of a single Museum on the first weekend is likely to exceed $10000.

In the next week, the show scale of the movie will be greatly increased

Next, we need to see the film''s word-of-mouth, like this publicity project with limited investment, word-of-mouth word-of-mouth is very important!

Since there are only 30 cinemas showing, Fox Searchlight has also found a survey and consulting company to do statistics at the screening site. The audience''s word-of-mouth can''t be truly reflected in the media. Sometimes it''s thousands of miles away from the film critics.

Fox Searchlight did not specially invite professional film critics to participate in the screening. It is basically impossible for a plasma horror film to win the praise of these guys, and it will not measure the market response with their views. In that way, it can only get wrong judgment, and the view of the fans on the scene will be more important.

There is a company in North America that specializes in market scoring, but Fox Searchlight can''t expect such a big company to focus on small-scale production.

There are a lot of small productions like this, which are shown every week in North America. Most of them are three-day tours of theaters. Who will pay attention to them?

Moreover, it doesn''t cost much to ask a research and consulting company to send a few people to do field investigation. Fox Searchlight can afford it. This is also the budget in the plan.

Point mapping must be dominated by large cities.

At the gate of a cinema in Long Island, New York, a fan recalled the movie he had just seen, "yes, I watched the movie" electric saw ", which scared me to death!"He patted his chest gently, and seemed to be a little scared. "I haven''t seen such a good horror film for several years. I''m going to take my brother to see it tomorrow. He''s always timid. I''m not sure he''ll be scared out of sleep."

With a mischievous smile and a few words of praise, he left the cinema.

In an independent cinema in Venice, Los Angeles, a black man was stopped when he walked out of the cinema. When he heard the question about the electric saw, he opened his mouth and showed two rows of white teeth. "I don''t think it''s too scary. Those killing devices are so cool! There is also the final outcome. The outcome set by the director is too unexpected! "

A few people passed by, and they were also talking about the film.

"What''s the name of the director and screenwriter? Oh, by the way, it''s Murphy Stanton. This guy is so mean. Isn''t that a joke? "

"Cut!" Another person disdains this kind of saying very much, "is this to play a person?"? It''s the director''s ingenious design. Don''t you think Murphy Stanton''s movie has got rid of Hollywood conventions? "

"Yes! That''s it People beside me echoed, "I''d like to be rinsed every day when I see such a new movie!"

"The director is obviously talented and has ideas. Don''t attack people with your ignorance..."

A noisy sound, with the footsteps away.

After watching the movie and having lunch outside, Daisy went home, poured a glass of water, sat down for a rest, and came to the front of the computer.

From the beginning of fruit candy, she found the director named Murphy Stanton very interesting. Although the bloody scale of this movie is a little big, it doesn''t completely meet her appetite, but the suspense color and plot structure are really excellent. Especially the scene that the last old man stood up and everyone in the theater was stunned is still fresh in my memory .

It''s easy to win applause, but how many directors can dazzle the audience?

After powering on and connecting to the Internet, Daisy skillfully opened the IMDB, searched it simply, and found Murphy Stanton''s section. After the hard candy was released, the other party already had his own IMDB number, but his exclusive section was deserted, except for a few sentences about the director''s personal information, the name of the film and im DB link, there is nothing else.

However, Daisy found something different this time. Among his works, there are not only "electric saw" but also several people leaving messages in the discussion group.

"It''s so cold. Am I the first one to leave a message? It seems so. Who''s the director, Murphy Stanton? Why isn''t there even a personal picture on IMDB? It''s mysterious, isn''t it? But I like this director''s work. I wanted to go to sleep after watching the movie in the morning, but I was scared to sleep. I was afraid that I would be caught by Murphy Stanton, a pervert, and play those horrible games. Well, also, can someone add a picture of him? "

This is a message about 12 noon. At 12:20, someone broke in again.

"I # @ #"

A string of dirty words, blocked by the website, this seems to be very angry, want to find a place to vent, "where is the pervert director named Murphy Stanton? Why did he make this film so horrible? It scared my girlfriend to cry, and now she is still crying! I''m so angry

The first person who left a message replied, "it''s so scary that you can''t watch it. Isn''t it torture?"

But the man replied, "eyes can''t be separated from the screen. Originally, I saw her cry. I told her to close her eyes or leave early, but she didn''t agree with anything. She cried and watched! My body is shaking all the time! Well, I admit I don''t want to go either! Blame that damned Murphy Stanton. Why do you make a horror movie so good? It''s his fault that people are reluctant to leave and close their eyes! "

The person who left the message was speechless, "er..."

Further down, someone left a message, "this movie is really scary. It''s very scary. It''s a rare masterpiece in recent years. I think the most unexpected thing is not the ending of the movie. On the contrary, it''s such a masterpiece from an unknown director."

This is all the messages, Daisy quickly read, although there are messages, but on the whole still lack of attention.

She pulls the page up, and the picture next to Murphy Stanton''s name is still blank. What does the director look like? A fat guy like Hitchcock? A nice old man like Spielberg? Or a pervert like a jigsaw?

After watching "fruit candy" and "electric saw", Daisy really wants to know what such a freak director looks like.

Unfortunately, this guy''s reputation is still too small.

She opened Murphy Stanton''s "chainsaw" link, flipped the page, and a scoring page appeared in front of her. (to be continued). )