With the momentum of the best director Oscar, fox in the 20th century once again made the audience pay attention to Murphy''s latest trend by publicizing the director. Now Murphy has just won the best director Oscar, and it is just when the limelight is at its peak that naturally attracts a large number of fans'' attention. The Aura effect of the Oscar has always been obvious.

    In addition, with the promotion of Murphy and Kara Firth, fox launched virus marketing again in the 20th century. This marketing method is not suitable for every film, such as "Diego Ross" has not been used much. Viral marketing must choose the right carrier, and "dark city" is undoubtedly a very suitable type.

    Although "dark city" is still in the preparatory stage, viral marketing just needs time to ferment.

    In mid April, 20th Century Fox released its first official make-up photo, which swept away the silence before the cast, making "city of darkness" a hot topic again.

    At the same time, 20th Century Fox also opened the official website of dark city.

    At the beginning, when someone clicks on the start page of the website, he will find that most of the pages are dark with a strange background sound, like a mysterious spell.

    These things are very confusing. If it''s not the portrait of Murphy and the official website of dark city, many people will think it''s a prank.

    But after the baptism of the Oscar, the fighting capacity of Murphy''s fans has risen sharply. In the official words, some fans who are obsessed with Murphy''s films have tried their best to solve the mystery of this mysterious mantra.

    Of course, as a director with a professional fan group, it''s easy to get fans to solve this so-called secret curse.

    However, Murphy has the technical ability before using the fan organization. The super strong fans try to see the visual spectrum of the audio file and find that it is a theme tag of twitter. This is like a poster made up of thousands of photos in Truman''s world. A small picture is like a pixel. They work out a picture intensively And here''s James Franco as the magician, the super villain of the dark city.

    After fans spelled out the picture, a strange letter appeared on the website.

    This is a secret letter from Jay Rachel, the heroine of city of chaos, to her childhood friend Chris Dann!

    This letter is actually written by Murphy. Now it''s released, which can properly reveal some news about "dark city" and arouse the appetite of fans without too much.

    "Chris, I hope you can read this letter. Although I''m looking forward to talking to you in person, you''ve been hiding in your apartment since last time. I haven''t seen you for several times. I can only talk to you about the latest situation in New York City by letter. "

    "Obviously, in the current economic environment, more and more bankrupts appear. Under the surface prosperity of New York, there are countless undercurrents. Since you smashed the plot, public security has not improved. Under your awe, the gangs in the city have temporarily closed down for some time, but recently a man named magician organized a group of outlaws Robbing around the city, the night in New York became more chaotic

    "In the past, I had a firm belief, but I couldn''t see the hope and future of this corrupt and dark city. Your appearance changed everything. In the past year, every time you attacked criminals in the dark, you increased the confidence of the public and suppressed the arrogance of the gangs. Now the police have nothing to do with the magician gang. I hope you can do it again. ”

    "no one will deny that Chris Dann is a justice Walker in the dark of New York and the brightest existence in this corrupt city. Although your light can''t disperse all the darkness, it can give people encouragement and confidence."

    "I clearly remember the last time when we parted, I had been looking forward to New York becoming a city of light. The kind and simple Chris Dann in my memory came back to this world, so..."

    "In order to realize it as soon as possible, I''m going to join in the fight against crime in New York more deeply, and I''m going to compete with the district attorney of New York City, so as to send all those bastards who commit crimes in New York to prison!"

    "I want to work with you, Chris. We can work together to restore order in New York City and disperse the haze and darkness over the city! "

    "Because I can''t see you, I can only put the letters in the encrypted mailbox of your apartment. If you''re lucky, I hope you can check them yourself."

    "Greetings from your dear friend Jay Rachel."

    In short, this letter is to tell fans that "dark city" has started shooting and will be released soon. The former heroine Jay Rachel is infected by Chris Dann and is ready to join hands with him to fight against the increasingly rampant criminal activities in New York City.

    Fans responded enthusiastically to this. Letters were forwarded one after another on the Internet, and others commented.

    "The role of Jay Rachael is obviously heavy. Is it to make a crime fighting couple with Chris Dann?"On the surface of this letter, it seems to be true, but some fans don''t think so.

    "Throughout Murphy''s films, how many leading men and women can get together? Not to mention "fruit candy" and "lost lover", even in "body of steel", Superman and Louise lane, the latter are infinitely blackened. I don''t think Jay Rachel and Chris Dann will have a happy ending. "

    The fact is more serious than what this fan wrote. Murphy is ready to let Jay Rachel go on a road of no return.

    Keep in mind that "movie city" has gradually turned its attention to other aspects of the time, and at the same time, it is time-consuming.

    When it came to the beginning of May, a fixed make-up photo of Jay Rachel played by Margaret Robbie suddenly appeared on the Internet.

    This is different from the previous disclosure of villain magicians on the official website. This is the first link in the whole virus marketing plan elaborately formulated by Murphy and Kara Firth. This huge virus marketing plan will run through the whole stage of the film from preparation to shooting, post production and publicity!

    Margaret Robbie''s heroine is the first person to appear in the whole plan.

    After opening a serious official website, 20th Century Fox opened a so-called "campaign website" for Jay Rachel, played by Margaret Robbie, to echo the content of the previous letter. You should know that Jay Rachel is the district attorney of New York City in the city of chaos. This design is just in line with his background.

    There is only one campaign ad on the website at present. The small words at the bottom of the ad indicate that it was sponsored by a "friend of Jay Rachel", but fans can easily infer that this kind-hearted person is actually Chris Dann, a Nightwalker in New York City.

    In addition to this website, there is also a more interesting one, which is the "campaign website" opened by the magician played by James Franco for Jay Rachel. Although there is also an advertisement for Jay Rachel''s campaign on this website, the person on the painting has been painted with a big red x, and another photo is hidden under the screen.

    Want to see this picture? That requires the cooperation of global netizens and fans: first, enter your email address and confirmation code under the photo, and then you will receive an email, in which you will get a coordinate (x, y) and an address, open that address, enter the coordinates, click submit to submit, and then the coordinate point will be revealed.

    In less than one day, the true face of this photo was revealed. It turned out that it was James Franco who played the magician. This photo caused a strong reaction.

    Viral marketing is nothing new for a long time. Fans can quickly guess that it''s related to "dark city", but they can''t help but wonder what Jay Rachel has done? It''s obvious that the magician wants to get rid of Jay Rachel''s rhythm.

    In this virus marketing, it has been revealed that the villain of the film is the magician, so many websites in the United States have received a package - the mysterious package sent by the magician.

    The mystery package consists of two parts. On the outside is a cylinder with a map of New York City. Two different attack areas are marked with red handwriting on the map. Inside the cylinder is a T-shirt with a picture of Jay Rachael, accompanied by the sign "fire rising".

    The meaning of these two items is obvious: the villain magician is about to attack Jay Rachel!

    More than that, in line with the first part of the virus marketing plan, Murphy also stood up for an interview and formally talked to the media about the dark city.

    "In this film, the role of Jay Rachel is no longer an embellishment, nor a simple vase. She will have an extraordinary change and is one of the most important characters to promote the plot!"

    Many fans see the relevant reports, once again began to guess, Jay - Rachel will become what? Is it a villain?

    Fans roam around the Internet, trying to find relevant information, but nothing.

    Let alone ordinary movie fans, most of the crew do not know the change of the role of Jay Rachel. Only a few people including Murphy have seen the full version of the script, but those who have seen the relevant scripts admit that the fate of Jay Rachel is full of pathetic epic feeling!

    Margot Robbie even said to Murphy that this is the darkest and heaviest movie character she has ever seen!

    The times have changed, and the social environment is also changing. After years of efforts by Murphy, the audience''s acceptance of relatively heavy films has increased significantly, especially the black commercial films with Murphy Stanton signboard, which can be said to be completely mainstream films.

    The film is still in preparation, but Murphy doesn''t relax his demands on himself, as does everyone on the crew, especially James Franco.