"So late..."

    When he opened the door, Duke looked out and saw that the person knocking on the door was Tina Fei. He frowned slightly. If it was Emma, it would only be family business, but the person who came was Tina Fei. There must be emergency business. "What happened, Tina?"

    Despite Duke''s sleepy eyes, Tina Fey didn''t have time to wait for him to wake up completely, hold the doorframe, and say, "there was a serious shooting in a show of" the rise of the Dark Knight "on Santa Monica business square."

    “What？”

    Scarlett, dressed in clothes, just came up and said, "shooting? How did it really happen? "

    Duke''s heart sank slightly, and he remained calm. He asked steadily, "how are the casualties?"

    "At least ten people..." Tina Fay shook her head. "I just got the news. It''s not very clear."

    "You keep prying." Duke looks back at Scarlett. "Change your clothes."

    Tina Fei left the door and went directly to Duke''s study. Duke and Scarlett simply washed and changed their clothes. Ten minutes later, they also went to the study.

    Walking into his study, Duke immediately asked, "is there anything new?"

    "I just called the Los Angeles County Police Department," said Tina Fay, sitting in front of her computer, still flipping through the screen. "They''ve held a news conference. It''s estimated that there will be the latest news on the Internet soon. Sheriff LiPACE said the situation is very serious."

    Since shooting speed of life and death, Duke has maintained a good relationship with the Los Angeles County Police Department.

    "Yes!" "There''s news on instant sharing," says Tina Fei

    When they heard this, Duke and Scarlett quickly walked over, stood behind Tina Fay and looked at the computer screen. There was not only news, but also a detailed description of the whole incident.

    "At 0:30 a.m. today, the most painful tragedy in the history of film took place in Santa Monica commercial square cinema in Los Angeles."

    "It was the screening of the famous Hollywood director Duke Rosenberg''s" most likely to win the box office in 2013 "superhero epic film the rise of the Dark Knight..."

    "This film, which is highly expected by many American media and fans, was released 30 minutes later. A tall man in a purple costume, a clown costume, and all armed entered the theater''s No. 9 theater. The man first launched a smoke bomb, and then took advantage of the smoke to the audience

    "After 12 people were killed and 59 injured (the data is still being updated), the man walked out of the cinema and was arrested by the police. When the police arrested him and asked his name, the man said in a low voice, "I''m a clown."

    "This response allowed the police to rule out the incident as a terrorist incident for the first time and initially identified it as a crime of imitation. Although the Los Angeles police side release of the news has no more criminal testimony as evidence, but according to witnesses at the scene, the crime in the theater crazy shooting also yelled - I''m a clown! This information has cast a layer of fog over the tragedy, which has become the second largest shooting case in the United States after the 2007 Virginia campus shooting in the United States. "

    Then, more and more news appeared on the Internet, and people who had experienced the nightmare sent out pictures of the scene through instant sharing, which could not be described as the nightmare of No. 9 cinema.

    The relevant information is constantly gathered to the Duke''s manor in Malibu. One by one, the phone calls come in, and one by one, the phone calls are dialed out by Duke and Tina Fay.

    "Don''t worry, dear,"

    as he opened the door, Duke looked at Scarlett Johnson, who had been sent to the door of the villa, and said comfortingly, "it''s going to be OK."

    Scarlett knew what she should do now, forced out a smile and nodded to duke.

    Although it was still some time before dawn, Duke got on the bus and went to Warner Building in Burbank with Tina Fey.

    At dawn, Duke walked into the conference room on the top floor of the Warner Building, where many people had gathered, including Doug Walter, Jamie Johnson, penny Kellis, Nancy Josephson, Charles Rowan

    The temporary situation is that 12 people died and 59 people were injured, which makes the conference room gloomy. Even the $36.27 million North American midnight box office result of "the rise of the Dark Knight" has just been ignored.

    "Public opinion is bound to be against us."

    After Warner''s core executives and Duke''s core staff arrived, Jamie Johnson took the lead in saying, "it will definitely affect the box office trend of the rise of the dark knight. I have just contacted the Los Angeles County Police Department. The shooter did act as a clown, and he also claimed to be a clown."

    If this happens, it will not affect the film. It is impossible.

    Everyone present, including Duke, knows this.

    "Let our media build momentum." Doug Walter said, almost without thinking about it, "try to guide this in the direction of personal behavior. In addition, from dawn, Warner''s publicity department and public relations department immediately formulated strategies to launch crisis public relations. ""No matter what the murderer''s motive is, the shooting took place in the movie hall of the rise of the dark knight. We should also take action, especially for the dead and wounded," PANI Kellis reminded

    "Nancy, you are responsible for communicating with Christian Bell''s agent and PR Manager."

    Duke, who has been sitting and drinking coffee, also broke the silence, "contact the police and the hospital as soon as possible, and bell and I will go to visit the wounded."

    Things have happened. Avoiding is not the way at all. It can only be resolved as far as possible. Moreover, shooting cases are not a big deal in this country. There are always some incidents every year.

    The most important thing is to guide the direction of public opinion.

    The meeting room gradually dispersed and began to deal with the emergency, while Duke, Doug Walter and Jamie Johnson stayed.

    "We also need to prevent competitors." Jamie Johnson reminded, "warner has almost become the leader in the industry in recent years. There will be a lot of people who want to see our bad luck."

    Duke nodded his head slightly. In the same way, he has encountered many setbacks, but generally speaking, the wind and the water are good, and there will be many people waiting to see his jokes.

    "The North American box office of the rise of the Dark Knight will be dragged down." Doug Walter obviously has heartache, which is certainly not because those who are dead or hurt "may not meet our expectations."

    Compared with the problems that Warner and the rise of the dark knight may encounter, the victims of the shooting are not within the scope of the three people''s discussion. To be exact, Duke and they don''t care about the feelings of the victims.

    "North America does suffer."

    Everything has two sides, Duke has seen the other side, "but this event will certainly arouse the attention of the whole world, and it will be of great help to improve the overseas popularity of the rise of the dark knight."

    Duke is really famous enough, but looking around the world, only a few people will go into the cinema to watch his films. Many people are not used to going into the cinema to watch his films, and such a sensational event will inevitably arouse the curiosity of passers-by. What kind of films can attract people to follow the villains'' practice and kill them in reality?

    To a certain extent, the development of human society stems from curiosity, and the film industry is no exception.

    As long as you have curiosity, you will have the desire to watch. If you have the desire, you will be the potential audience, and you will have the possibility to buy movie tickets or DVD and other products.

    So it''s not necessarily a bad thing to leave North America, which is stung by the shooting, all over the world.

    Of course, the North American market is the foundation of Hollywood. Duke and Warner Brothers will never watch the Dark Knight rise encounter Waterloo in North America.

    But there are definitely many people in Hollywood who want to see the rise of the dark knight.

    This is a competitive circle. Duke and Warner Brothers have taken too much market share in recent years.

    David Ellison is in a good mood in his office on Wilshire street in Beverly Hills. He and his assistant think that James Holmes is angry with them. Duke Rosenberg''s film will be affected, and they are going to make more fire.

    "Get in touch with our media." David Ellison told the assistant, "let them direct the cause of things to the film."

    The assistant nodded. "I know what to do."

    Few people know that the plan they made several times through secret channels is actually closely related to this incident.

    At a manor not far from here, Somer leishidong was having morning tea. He read the newspaper and said to his personal assistant, "let the company''s media keep an eye on this."

    The personal assistant asked tentatively, "where do we stand?"

    Somer Redstone didn''t speak. He just looked up at the assistant, who immediately said, "I see, Mr. Redstone."

    Both from Viacom''s point of view and Paramount Pictures'' point of view, they are competitors, although they are still jointly suppressing News Corporation some time ago and now.

    It''s not just summerstone and Viacom. At the headquarters of News Corporation in New York, Rupert Murdoch has just finished his meeting. His media will also focus on this incident.

    He knows that he can''t have a big impact on Warner. He just hopes that the major media groups that continue to put pressure on News Corporation can temporarily divert their attention.

    Walt Disney and Sony entertainment have developed the same strategy. They are both waiting for the opportunity. If we can make the rise of the Dark Knight hit the box office, it will be a good thing.

    The shooting is just the beginning of a storm, and another bigger storm of public opinion has just begun.