"You mean it, don''t you?"

    After the press conference, as soon as Murphy returned to the CAA''s office floor upstairs, Carla Firth, who came up with Murphy, asked, "did you have a plan?"

    Murphy didn''t answer and walked to bill rosis''s office.

    Carla Firth looked at him from the side and said with certainty, "you did it on purpose. You planned it a long time ago."

    It''s obvious that Stanton studio got the relevant film license from the Boston global daily a few years ago, and in the process of the impact of "Diego Ross" on the Oscar, it skillfully used the conflict between the Catholic Church and Hollywood. If he had no plan, no fool would believe it.

    "My plan is to use this new film to stir up the sensitive nerves of the Catholic Church."

    Kara Firth is not an outsider either. Murphy simply said, "let them continue to challenge me, which is conducive to the award of" dark city ". I didn''t expect that the plan didn''t change as fast as it did. The shooting in front of the Chinese Grand Theater in Hollywood happened, which can be regarded as a counterattack against the Catholic Church."

    "It''s more than that, isn''t it?"

    Kara Firth can guess Murphy''s thoughts. "I heard that Howard Koch, the current rotating chairman of the college, is very dissatisfied with the Catholic Church''s intention to interfere in Hollywood. He has united a large number of influential old men of the college, surrounded the major companies in Hollywood, and launched a counterattack against the Catholic Church in the media. Now you want to shoot such a film I''m afraid that the old guys, even most of the companies in Hollywood, will raise their hands to show their approval and welcome. "

    "Who knows?" Murphy shrugged. "I''m just taking advantage of the situation."

    He pushed open the door of bill Rossi''s office and went straight in.

    Carafes followed in and sighed when he saw Murphy greeting bill rosis and sitting on the sofa. Maybe Murphy is not the best director in Hollywood, but the one who can create and use situations.

    In this respect, if he ranks second among all the directors in Hollywood, I''m afraid no one can come first.

    Sitting on the sofa next to Murphy, three people talked about the movie.

    "The investment in movies will not be very high."

    But most of the time, Murphy was saying, "about 40 million dollars is enough."

    Carla Firth asked, "what''s the investment ratio?"

    "Leave it to 20th century fox." Murphy is not going to let Stanton studio invest, "you know, I''m looking at Sony Columbia Pictures."

    "Well." Carla Firth nodded. "The $40 million investment is not much. In a month at most, it will pass the company''s routine audit."

    "What about the goal?" Bill rossis asked, "next awards season?"

    "Yes Murphy solemnly said, "the main goal of this film is to win awards, and all plans should be carried out around this goal."

    Carla Firth thought for a moment, "this is no problem. If the film can win an important Oscar, the income will not be a problem. The company certainly has no opinion."

    Although the influence of Oscar is declining, the effect of Oscar on the growth of a film''s market revenue is still very obvious.

    "By the way, Murphy." Carla Firth then asked, "when is the quickest time you can finish the film?"

    Murphy had a plan, and said, "it won''t be more than next May."

    "Can you speed it up a little bit?" "We can go to Cannes in April," warns Carla Firth

    For Hollywood''s special award-making films, the award-making often starts in the first half of the year, and some films even make a monument for the award season at the end of the year from the opening of the Saint Denis Film Festival at the beginning of the year.

    "No, we''re not going to Cannes!" Murphy made a more thoughtful suggestion, "let''s go to Italy! To Venice

    How can a film with such theme and content be worthy of all kinds of criticism from Catholicism if it doesn''t go to Italy?

    "Venice Film Festival?" Carla Firth immediately grinned. "Good idea! We''re going to Venice! Go to the Catholic home! Catholicism is not encouraging the media and some organizations to target us. Let''s put the premiere of this film in front of the eyes of the Vatican! Let them have a good look at who lacks the sense of social responsibility! "

    Bill rosis looked at Murphy and then at Carla Firth, the two unruly working partners.

    But it''s a good way to win over Hollywood.

    Now when it comes to the accusations and interference of Catholicism, most people in Hollywood scoff at it. Some typical liberals even begin to pick on Catholicism in the media.

    Murphy looked at the time. "I''m going to a theater seminar, Carla. Remember to remind fox to sign up for the Venice Film Festival. Bill, the public relations work of dark city, you should keep an eye on it for a while.After saying goodbye to Carla Firth and bill rosis, Murphy went to Beverly Hills four seasons hotel to attend a reception of the North American cinema alliance. The North American cinema alliance is going to raise the ticket price of the movie again, and consult the Hollywood directors and other practitioners on this.

    With the devaluation of the US dollar, the price of movie tickets will rise. Murphy knows very well that this kind of so-called consultation is just routine work. The reason why he came here is mainly because in the past, the major North American cinema lines gave him enough support for his films, and attendance was also a basic courtesy.

    In fact, the rising price of movie tickets in North America is already obvious.

    Although the film industry is facing more and more competition from other entertainment industries, the box office in North America of this summer season is still higher than that of last year. However, for those in the industry like Murphy, they also understand that the increase in the box office in North America is not caused by the increase in the number of viewers, but more by the increase in the price of movie tickets.

    For consumers who like entertainment activities, it can be said that it is a golden age. Super blockbusters are sweeping, and a series of screen blockbusters are overwhelming, stimulating the audio-visual enjoyment of audiences all over the world. With the increasingly prominent commercial value of the entertainment industry, more and more high-quality TV plays are coming out, and the TV entertainment industry is more prosperous than ever before.

    Of course, there are many live entertainment options, such as sports competitions, concerts and other comprehensive media performances.

    In this increasingly competitive climate, it is common sense for film distributors to be more cautious, strive to maintain a balance of payments, and even appropriately reduce profits - more favorable to consumers, so as to consolidate their market position.

    But in fact, on the contrary, what Murphy saw was that the ticket price of the film was quietly rising slowly.

    At the meeting, Murphy got the results of a spontaneous survey by the National Association of cinema owners. This year, the average price of a single movie ticket in North America exceeded $8, reaching an all-time high.

    This is a jump growth of up to 26 cents, nearly 4% higher than the average ticket price of the previous year, and last year''s shadow ticket price itself is a record.

    However, the audience in North America is not very averse to this small rise.

    Audiences always pursue audio-visual enjoyment. Despite the rapid development of home theater products, the visual experience of the cinema is always bigger and better than that of their own home. In particular, IMAX cinema and 3D technology and other special screen effects are becoming more and more popular among the audience. These technical means can help increase the entertainment experience of their own environment, and are still developing.

    IMAX ticket price is 3 to 4 US dollars higher than that of ordinary movies. The audience''s pursuit of better audio-visual stimulation can easily raise the price of movies. For example, when "dark city" was released, a large number of IMAX movie tickets were snapped up by fans, which instantly raised the average ticket price of the whole summer season, setting a record of 8.83 US dollars.

    Film companies and cinema line companies are profit driven, and they are now and in the future. But they also know that they have to further reduce the risk in the fierce market, so they have to become smarter and choose more 3D.

    Today''s film companies are increasingly focusing on movies and action blockbusters that are suitable for the whole family to watch - especially PG-13 movies where there will be a combination of the two - rather than simply making everything in 3D. Because they know that the audience wants to have a better cinema experience for the theme they want to see, and they are willing to pay more for it.

    In this digital age, audiences are more and more sensitive and critical of high-quality pictures and sound effects, and the quality is at the cost. Large chain cinemas have spent a lot of money to upgrade their sound system, add digital projectors, and then apportion these expenses to each audience.

    This is a typical small increase, and consumers generally don''t mind, because they see or hear the direct benefits of cinema upgrading. If the audience can hear clear and shocking surround sound instead of intermittent and poor sound, in order to pay for the difference, they won''t mind paying 50 cents more ten times eight times a year.

    Customers'' experience of service has a great impact on the overall impression. Good service can make the audience feel that their experience of watching movies is very high, and they can be free from the trivial daily life.

    It seems that the increase of movie ticket price is more obvious than the general inflation, but in the end, watching movies is still one of the most economical forms of family entertainment, whether in the United States or in most countries and regions in the world.

    After attending the regular meeting and taking a picture with the important members of the Council of the North American cinema alliance, Murphy politely said a few words of thanks for their strong support. Murphy left the four seasons hotel, then returned to the manor, temporarily put aside other work, and began to prepare the script outline and project plan for the new film.