When he saw the box office results of the human clearance project, Zhuke put down his heart and decided to go to Silicon Valley.

    You know, at the same time as the movie was released, the official website of LinkedIn, another company of Zucker, officially launched the market.

    Lingying company.

    "Jeff, how are the registered users of LinkedIn website at present?"

    Asked Zhuke.

    Wen Yan, the president of Lingying company, Jeff Weiner''s face is not very good-looking.

    Juxton was also an inspiration.

    "Boss, LinkedIn has been on the market for ten days, and the effect is very general. In the United States, there are less than 800000 IP addresses and more than 14200 registered users. The conversion rate is only 1.77%, much lower than the 5% we expected. " Jeff Weiner said in a deep voice.

    "Well... It doesn''t matter. Just keep working hard."

    In fact, his heart is full of anger and unwillingness.

    Ten million dollars for publicity!

    We should know that ICQ spent only US $1 million in the early promotion, but soon after it was launched, the market quickly accepted it, and the number of registered users soared to more than 300000 in just ten days; However, the current Lingying website has ten times as much publicity funds as ICQ, but the result is totally unsatisfactory.

    This makes Zhuke deeply realize the difficulty of starting a business!

    Deep frustration.

    Think about the chain stores around SpongeBob house, Netscape stock, Yahoo stock, ICQ, Wald pictures, UPN, Standard Bank of California, water world animation studio and talent show

    Think about the experience in the past two years, Zhuke has almost made incredible achievements like divine help!

    But!

    This time, Zhuke fell on the project of Lingying company!

    Ten days ago, when LinkedIn launched its website into the market, although the data was not high, Zhuke didn''t care too much. After all, at that time, the main energy was put on the film "human clearance plan", and it was hard to separate the mind. Now when we come back, we just have to bite our teeth and accept the situation of LinkedIn.

    to save?

    Of course, we have to recover!

    Not to mention how brilliant Lingying company will be in the future, not to mention the $26.2 billion Microsoft spent to acquire him, just for the 10 million fund of early publicity, Zhuke can not give up.

    Of course, if 10 million publicity funds are spent, it doesn''t mean that they are gone completely.

    After 10 million yuan of publicity funds are spent, the publicity contracts signed with major media, Internet, television and other companies are basically not short-term contracts, but generally 3-6 months of publicity time.

    "Boss, I admit that I made a fatal mistake, but I don''t think we have completely failed!"

    While Zucker was meditating, Jeff Weiner suddenly said.

    "Oh?"

    Zhuke immediately came to the interest: "you talk about it specifically."

    Made a fatal mistake?!

    What a mistake!

    Jeff Weiner said solemnly, "boss, I think so. Lingying company is a company with online recruitment as its main function. It is essentially different from instant messaging such as ICQ, portal websites such as Yahoo, and e-commerce websites such as Amazon mall. "

    "In essence, our company is a social service-oriented enterprise. Its users are mainly social job seekers, including social elites who are looking forward to job hopping and winning high salaries."

    "But

    "At present, the main group of Internet is young people like high school students and college students. They have no social pressure to apply for jobs, so they can''t be quickly transformed into our users in a short time."

    The voice fell and juke understood.

    "That''s to say, the mistake you made before is that you didn''t focus on publicizing the job seekers?" he nodded

    "Yes, boss."

    Jeff Weiner frankly admitted his mistake. "The publicity I planned before was just to promote Lingying company and ignore the main audience of the Internet. This is an unforgivable mistake I made."

    In fact, it is.

    He made a huge mistake.

    How useful can you expect publicity to be when the audience is wrong?

    It''s just like you were originally in the catering business, but now you are in the automobile business. If you still follow the old catering publicity to promote, you will inevitably encounter a painful failure!

    Cross industry, is very difficult to pro!

    After the failure, Jeff Weiner was obviously sober.

    "Ah ~ ~"

    Zucker immediately sighed.

    "I''m responsible, too!"

    "For a long time, I felt that if I wanted to find the right person, I would be able to succeed. But now the reality tells me, things are not so easy! "

    Take a look at Ma Ma and Xiao Ma. Tencent and Alibaba didn''t succeed in one move. They have experienced failures again and again, and even faced the risk of bankruptcy for many times.

    "What if I failed once?"

    "If I can''t do it once, I''ll do it several times, and I won''t believe in it!"

    All of a sudden, Zhu Kebai turned his mind and perked up.

    Zucker looked at the clenched Jaffe Weiner and said in a deep voice: "Jeff, the failure of promotion is not your responsibility. As the boss and the sole shareholder of LinkedIn, I didn''t put all my energy into the publicity period, and I also have unshirkable responsibility."

    "Boss, I..."

    Jeff Weiner''s desire to talk and stop, the whole person moved.

    Let the boss lose 10 million dollars, for any one person, it is estimated that he will be dismissed on the spot, but how can Zhuke''s action now not let him moved and ashamed?

    Zhuke shook his head and laughed bitterly.

    In fact, it''s true that Zucker admits that he was wrong!

    One''s energy is limited!

    The protagonists in the entertainment novels, who are both the boss and the director, are really awesome. However, in fact, it''s too difficult. It''s almost impossible to succeed without devoting yourself to one thing. Even if there is, the probability of success is very low.

    Look at the big directors in Hollywood!

    For example: Spielberg.

    In the 1980s and 1990s, he was one of the most famous directors in the world. As long as the films produced by him were sold well, he was highly sought after by Hollywood!

    But!

    When he and others founded DreamWorks, everything changed!

    At the beginning of the establishment of DreamWorks, Spielberg was able to make a lot of best-selling works and win Oscar Awards. However, many of Spielberg''s films hit the streets after the DreamWorks stalls opened. After entering the 21st century, there are few works he can hold.

    Even such a great director can''t guarantee his energy. Of course, Zhuke can''t do it.

    "My dream of directing is over before it starts!"

    It''s like the protagonist of a martial arts novel who has been studying hard in the mountains for many years. Once out of the mountains, he wants to experience the pleasure of the Jianghu, but he suddenly finds that he is invincible. This kind of thing is not easy to accept!

    There is no joy of upgrading and fighting monsters at all!

    yes or no?

    That''s how juke feels right now.

    "I''d better be a big boss in the future. Well, we have to set up a team of assistants, otherwise we will not have enough energy. " Zhu Ke thought.

    In the following time, Zucker and Jeff Weiner, as well as a group of senior executives of LinkedIn, adjusted their publicity plans on the target groups of social employment groups.

    .......

    "Ding Ding Ding!"

    In the evening of that day, Zhuke received a phone call at home.

    The person who called was Lawyer Zhang Wei.

    "Boss, the equity replacement negotiation with Amazon is basically OK!"

    The second watch is on.