"According to the report, the creativity of INS comes from you. I''m curious. In fact, the outside world is also very curious. How can instagram, such a tool, attract 10 million users in such a short period of time? In particular, the power source of less than 100 employees who can serve tens of millions of users and the reasons why people are addicted to it

    Speaking of the very popular INS, Amanda is full of curiosity and with a trace of worship, looking at the smiling Arthur, asking the secret of his success.

    "Yes, now everyone is looking for the answer to the success of INS, but we haven''t seen any convincing explanation so far. Why don''t you, the founder, explain to us two ins loyal users?"

    Lydia also looked at Arthur with curiosity and expectation in her eyes, and said with a smile, "this won''t make you embarrassed, will it?"

    "Ha ha, what''s the trouble?" Arthur took a sip of the champagne and then, with a big smile, pretended to be calm, but in fact, he said: "in fact, in my opinion, the success of the photo wall is not an accident, because it follows some simple rules, finds potential opportunities and makes the product very simple, just like the more successful Facebook.

    Well, how to say it specifically... Let''s say, there are so many people knocking code all over the world, but only a few people can successfully match the code written by people with the user''s mind. Especially when the product involves the change of user''s behavior, the matching mental model will get twice the result with half the effort.

    We don''t have a thorough understanding of the way people behave, at least not as much as we expected. It''s not our designers'' problem. The problem comes from the traditional theories and models of human psychology. In the real world, the methods we learn rarely help people design behavior changing products.

    For a long time, the traditional product design only requires that it runs well, meets the needs of users, and users like it. However, my goal is to design for behavior change, which means that the goal is to help users do what they want, but have never been able to achieve.

    How do you design behavior change? " Here, Arthur smiles at the two attentive sisters, pointing to his head, and continues: "first of all, we should understand how the brain makes decisions, and how the process of decision-making affects behavior change. Then we can find the correct behavior that leads to change, and design goals for you and users. We design around this key behavior, analyze the results carefully, and improve production The influence of products.

    There are many successful examples, such as Apple''s crazy phone, Facebook and so on... And this is often the innovation of advanced technology and interactive behavior. Of course, the intention of changing users'' behavior is to help users discover potential behaviors rather than create them

    Looking at Amanda and Lydia, the two sisters, with a serious face, deep thought of expression and nodding approval, Arthur couldn''t help laughing in his heart. No matter whether they really understood or pretended to understand, his purpose had been achieved.

    Professional performance requires a professional performance. Sometimes, the more professional the performance is, the more respect and admiration people can get. Regardless of whether the audience can understand or not, a big professional swindles down, and the white people will only be full of little stars and shout saigai!

    For example, now Amanda looks at Arthur''s appreciative and curious eyes, adding some worship.

    To tell you the truth, Arthur Boleyn, the British aristocrat with hundreds of millions of wealth, has already become the focus of attention in the whole circle of New York celebrities. For these ladies and daughters, Arthur, who is young and rich and has noble status, is absolutely the most perfect golden tortoise.

    All the young people in New York have been rubbing their hands for a long time. They want to take Arthur, the fifth diamond king, into the noble castle and become a real aristocratic countess.

    Arthur, who was left by the Hurst sisters and had a good time talking with each other, didn''t know that he focused the attention of many people on the scene. The eyes of some famous ladies looking at the Hurst sisters were full of all kinds of jealousy and resentment.

    "What you said is too professional, but I finally understand why INS is so popular. You have satisfied the ideas and needs of our users, right?" Amanda''s eyes were shining with wisdom, and she looked at Arthur and said.

    "Oh, yes, user experience is the key." Arthur looked at Amanda with a look of great appreciation.

    "Hehe, since user experience is the key, can I make some suggestions?" Lydia said, looking at Arthur with a sly look in her mouth.

    "Of course, any suggestions are welcome. INS is just on the road, and it needs to be constantly changed to keep going." Arthur said with a smile.

    "Resolution, I have to say, the resolution rate of photos taken with mobile phones is really a little low. Why not upload photos from digital cameras?" Lydia asked, looking a little tricky.

    "Ha ha, the resolution is really a defect of our software, but that is because of the limitation of the hardware of the mobile phone. Under the limited hardware conditions, the quality captured by INS can be said to be very perfect. In particular, all kinds of filters can reach the same technical level as digital SLR cameras." What mobile phone users make complaints about mobile phone is a problem that

    Arthur listens to Lydia. He explains with a smile: "why not open the right to upload digital cameras? I think the most attractive thing about the photo wall is that most of its photos are taken with a mad phone or other smart phone because it introduces equality.In this way, you can see what other people can take with the same technical limitations. Sometimes photography is determined by the equipment, sometimes it has nothing to do with the equipment. Knowing that there are millions of people who use the same cameras and apps to take photos will inspire you to think of ways to make your photos more creative. So the combination of constraints, quality and audience makes ins very popular. "

    "I see!" Hearing Arthur''s explanation, Lydia suddenly saw that her smile on her pretty face was more and more brilliant, and her eyes towards Arthur became more and more bright.

    "Ha ha, so much said, why don''t we take a picture and post it on INS?" Amanda''s dimples were like flowers, and her beautiful eyes twinkled at Arthur.

    "Good idea!" Lydia is also a praise for her beautiful eyes.

    "Oh, no problem." Taking a picture with two famous ladies and sisters, Arthur will not refuse. What''s more, he still has the idea of picking one or wrapping it up in his heart.

    "Click -"

    with the help of a waiter, the three people stood together and took a group photo with their mobile phones. Lydia, who took the mobile phone from the waiter, held up her mobile phone, naturally leaned on Arthur''s shoulder and snapped again, taking a picture that seemed very intimate.

    In this regard, Arthur just responded with a gentle smile, showing a very gentlemanly performance, and Amanda did not show too much, also took a separate group photo, smiling brightly to Arthur''s invitation.

    "Arthur, when you are free, I''ll take you to the friends of Finn organization to meet you. I think you will be very welcome to join us."

    "In the next few days, I''ll be free, and I''ll be very busy after the 13th. You know I just acquired the New Jersey Nets, and I''m about to start the draft, so I''ll be busy." Arthur said with a smile.

    "How about tomorrow afternoon?"

    "OK, no problem..." Arthur readily accepted.

    Looking at the sweet and bright smile on her cousin''s face, Lydia frowned a little, but soon relaxed and resumed her smile.

    After that, Arthur''s humor made Amanda and Lydia laugh constantly. The laughter of the three made her pay more and more attention to their position. At the same time, many famous ladies and girls came forward to meet Arthur and join them.

    At the end of the day, Arthur was surrounded by a happy circle of seven or eight people. For these "demon Yan bitches" who obviously wanted to tease him, Arthur showed great elegance and propriety. He took care of everyone and highlighted his closeness to the Hurst sisters.

    "You''re too obvious tonight, aren''t you? Do you really decide to do it? "

    At the end of the reception, on the bus back to Hurst manor, Lydia showed a slight frown, and her eyes were sharp at the change of her sister''s expression around her. She asked some unhappy questions.

    Amanda stroked her golden hair and looked at Lydia''s pretty face with a smile. She said calmly, "why don''t I do this for such an excellent man? Compared with the so-called" Princes "in New York, he is the real aristocrat. Don''t you think that he is very suitable for me in all aspects?

    What, you want to dump your little sweetheart and compete with me? "

    Lydia narrowed her eyes, snorted, and sneered, "it''s not so easy to inherit the Hurst estate."

    "Cluck, I don''t think his ability to create wealth and future industries will be less than Hurst group!" Amanda replied with a smile. Then she put her hand on Lydia''s shoulder, raised her eyebrows and said with a smile, "we are a group. You should help me. Besides, my success probability is much higher than yours, isn''t it?"

    Lydia rolled her eyes, shook her shoulders and tried to break free of Amanda''s embrace, but failed. She sneered and said, "he has a girlfriend now."

    "Cut, that little country girl from Tennessee? Don''t be kidding. As we all know, this young and rich count is just for fun. Countess, it''s true that no one can sit still Amanda said with some haughty sarcasm.

    "This time I''m very serious. Even the upstart daughter can change his faith for the so-called rich second-generation business rookie. Why can''t I take the initiative to catch this real diamond man.

    Countess, ha ha, don''t you think it suits me very well

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