CHAPTER 299: CHAPTER 96: THAT’S IT? I THINK IT’S JUST SO-SO!

But who can blame Sofia for being in the limelight?

Some ignorant media hyped up that today’s real-time box office for "The Invisible Guest" was dropping drastically, seeing it as Sofia’s Waterloo.

But in the eyes of those in the know, this clearly showcased Sofia’s unparalleled charisma.

Sofia merely posted on social media: "Sorry that I can’t appear at cinemas or promotional events at this crucial moment on the third day of our film’s hit release all over Europe."

"Because the most important person to me has a very crucial match today."

"Although he didn’t say it, I know he definitely hopes I’ll be there to cheer him on. And I don’t want to miss any important moment of his life."

"That’s right, it’s Lu."

"He is also the screenwriter of our movie and the singer of the theme song! I hope fans who can, will join me in watching the San Remo vs. Sampdoria match at 7 PM on March 4th! Mua!"

This single post directly led to a surge of floating population in Genoa.

Air tickets from all over Europe to Genoa soared tenfold in just one day!

Countless celebrities, producers, investors, movie fans, and football fans rushed to Genoa, as if the world’s center at that moment shifted from China and the United States to Genoa.

Martivini in the box was more than satisfied with this situation.

He dared to bet that the viewership of this match would surpass any past Italian Cup match... including the final!

This was a milestone day in the history of the Italian Cup.

It encompassed so many miracles and impossibilities.

The first lower league team to reach the quarter-finals.

Declaring boldly that Serie A teams should go all out, or it wouldn’t be thrilling.

A super-efficient player scoring 36 goals and making 16 assists in 29 matches.

Previously beating up the notorious bad boy of the Italian music scene, Kubo, winning applause across Europe.

An original song "Shape of My Heart" became a hit all over Europa, stayed on music charts in various countries for months! Even until now, no one can shake its position!

Special relations with Kiss of Europa that capture the imagination.

The explosive box office of "The Invisible Guest."

The high exposure brought by so many events was vividly demonstrated at this moment.

Nobody anticipated that this series of benefits would ultimately land on football, on the Italian Cup!

Knowledgeable English Football Association exclaimed that the Italian Football Association really struck gold!

"Do you know about hurdling and basketball?" Martivini said to the Sampdoria club chairman beside him, "In China, the former was once unknown, and the latter wasn’t as popular as football."

"But because of two celebrities, the former has now become one of the most followed events for China in the Olympics. And the latter has made China the largest supplier of basketball fans globally."

"This is similar to things like the Matthew Effect, the Pareto Principle, the Herd Effect, the Bowling Pin Effect, among others."

"But to put it simply, an industry leader who breaks out of the circle brings influences and developments to the industry that could far exceed the combined contributions of all other professionals in the industry."

"This might not be fair for many people, but it’s the truth!"

Just like Liu Xiang to 100m hurdles, Yao Ming to Chinese basketball, Su Bingtian to Chinese 100m race, Jordan to world basketball, Schumacher to F1, Pijian Wan to rap scene, Huo Haigou to classical style scene, Wu Qian to Korean style returnee flow...

Undoubtedly, Lu Yang and Sofia have become the "breakout industry leaders" in Martivini’s eyes.

Even if Lu Yang’s abilities and industry standing haven’t reached that level yet.

But influence doesn’t sometimes care about your internal industry divisions.

Premier League’s God Lin Huang is globally famous, but when it really comes to strength, at his peak he may not even rank among the top stars.

The rise of online media and the maturity of social platforms have allowed many distinctive people to break through and enjoy glorifications that weren’t originally theirs.

Some people will get lost within it and soon fade away with the crowd.

Some people can ride the winds, soaring high!

...

"Oh! This match is getting interesting." The commentator was explaining to the live audience and viewers at home about something Lu Yang once said, "It seems Sampdoria doesn’t take San Remo seriously."

"They only sent out a half-main squad today. Especially their team’s core, the No. 10 player Orma Perotti, and their offensive core, top scorer, the ever-strong Quagliarella Farella, didn’t play today, not even on the bench!"

"Undoubtedly, Sampdoria values their league more, as they are struggling in the relegation zone."

"Of course, they might also be confident they can defeat an Italian Third Division team with such a lineup. In fact, this lineup wasn’t weak today, they beat the fourth in the Serie B standings with it in the last round."

"The only question now is whether San Remo, as Lu Yang said, will punish opponents who don’t take them seriously, or will they be defeated at Marassi Stadium, turning themselves and San Remo into a joke. We’ll... wait and see!"

On the pitch, the players from both sides have already come out.

The players of San Remo didn’t look very good.