CHAPTER 191: CHAPTER 191: FEELING THE SPARK OF LOVE

Time swiftly passed by.

Soon, the second day arrived.

Due to last night’s heated discussion and buzz, most people were already aware that today was the day of the Hawthorne Group’s new product launch.

The Hawthorne Group’s gemstone business has always thrived, as they can procure various gemstones from different countries.

Whatever you wish to find, they have it.

The Hawthorne Group primarily focuses on high-end products, customized auctions, and the like.

This time, the new product’s target is positioned as mid-to-high end, though that’s not entirely the case.

Through insider information, they learned that besides mid-range and high-end gemstones, there’s also a top-level pink diamond that will appear as the grand finale.

But that’s for later; right now, the focus is on the first event.

The key is whether Serena Sterling could make an impressive start.

Yet, before everyone had the chance to witness the new product launch, they were captivated by a short video.

The video content was—

A priceless blue diamond fell into the Deep Sea and was picked up by a small slumbering Mermaid. She curiously held the blue diamond, swaying her large tail, moving towards the light, and finally broke through the water surface.

The blue diamond in her hand shimmered brightly under the sunlight.

However, at that moment, she didn’t notice the prince behind her.

The story froze at the point when she turned to see the prince, and the gemstone in her hand matched the deep blue of the prince’s eyes.

A beautiful encounter, with enough pause, yet enough to sense the beginning of romance.

Just like the meaning behind a blue sapphire.

Serene, deep, and romantic.

The video was very short, less than half a minute, featuring new faces that were exceptionally attractive and deeply immersed in the scene.

Though the story seemed cliché, the shooting technique was very impressive. Without a single line of dialogue, one could feel the emergence of love.

The onlookers were stunned, as this was a rare quality short film in the recent domestic entertainment industry.

They began to discuss—

"Is this footage leaked from some series? Which TV show is it?"

"Yeah, the actors are all new faces, but seem perfectly in place. Please tell me which TV show or mini-series it is, I want to follow it right away!"

Then, someone noticed a blind spot—

"Isn’t the Hawthorne Group’s new product coming out today? Could this be their promotion?"

But soon there was a rebuttal—

"What are you thinking? If it’s their new product, wouldn’t it have their name? Plus, isn’t Serena Sterling their spokesperson? If it’s a promo, shouldn’t she be in it?"

"True!"

...

Elsewhere, Vera Hansen and Connor Goldsmith’s team also noticed this video.

Everyone assumed that the product Serena was endorsing would have her in the promotion, but since she wasn’t featured, it wasn’t the Hawthorne Group’s new product.

Vera Hansen laughed heartily: "It seems, we’re not the only ones trying to take down Serena and the Hawthorne Group."

"What do you mean?" Connor Goldsmith asked curiously.

"The Hawthorne Group’s promo hasn’t been released yet, but if it’s inferior to this, it would be completely overshadowed and wouldn’t make any splash." Vera Hansen chuckled.

"So, let’s add fuel to the fire." Vera looked at Connor.

Connor smiled: "Sure."

...

Thus, the online discussion direction immediately changed—

"If I recall correctly, isn’t the Hawthorne Group’s new product also launching today? Why hasn’t the promo been released yet? Did they see this short film and fear they couldn’t compete?"

"I mean, how much buzz can Serena, a personal assistant, really create!"

"Do you think Serena might set the record for the Hawthorne Group’s worst sales?"

"That would be embarrassing, hahaha!"

...

In an instant, it shot up the trending searches.

#MermaidBlueDiamond#

#CanSerenaCompeteWithMermaid#

#WillSerenaSetRecordForWorstSales#

...

Serena Sterling arrived early on site.

Seeing the discussions online about the short film, the corners of her mouth lifted.

This time, for the opening, she had coordinated with the Hawthorne Group, and the first launch was of sapphires.

Sapphire is a general term; this time it’s named the Blue Series, with numerous different finished products centered on sapphire, varying in price, available for customers to purchase.

This time, the promotional strategy was different from before.

She decided to build momentum online first.

With so many gemstone jewelry pieces on the market, why should customers choose to buy their products?

Serena felt, a reason must be given.

Besides beauty, price, and brand, another reason.

Buying these things, apart from personal preference, also has a property of comparison, or rather, showing off.

If one could obtain a big trend item, extremely hard to buy but desired by everyone, it would make certain groups extraordinarily happy.

And this time, the first release of the Blue Series belonged to the mid-range products, perfectly suited for this approach.

To suit this approach, the heat must be stirred up first of all.

Her rumored relationship with Silas Hawthorne drew initial attention, but no customer would buy a product due to the boss’s gossip.

So, the ultimate popularity must focus on the gemstone product itself.

Thus, this pre-released short film became the focal point of interest.

Observing the steadily rising online popularity, Serena smiled lightly and said to the staff at the counter: "It’s time for the next step."

Then, the shop opened its doors.

The Hawthorne Group opened several new counters for the new products, Serena had personally overseen the designs and decorations.

Above this new counter, there was an outdoor naked-eye 3D large screen.

Outside, numerous journalists had been waiting for their chance, as everyone knew the new product was launching today.

As soon as the doors opened, countless reporters rushed forward, pointing numerous microphones at Serena.

"Serena, with the Hawthorne Group’s new product release today, how do you plan to proceed?"

"Serena, it’s reported you’ve been preparing for this new product release for a long time. But currently, there’s no promo online. Are you hesitant to release it because of today’s Mermaid short film?"

"Serena..."

Numerous flashlights focused on Serena, even involving many live broadcasts, capturing everyone’s attention in an instant.

Being surrounded in this way, Serena’s situation was all seen by Vera Hansen.

Vera looked at the numbers and saw every possible prediction of Serena’s defeat continually rising in popularity.

Meanwhile, offline, Serena maintained a consistent smile, seeming unperturbed whether honored or disgraced.

"Ladies and gentlemen." Finally, Serena spoke, saying, "To buy something is to see how the finished product is."

Just when everyone thought she was backing down, Serena continued: "Of course, a good story can also add luster to gemstones."

Everyone looked at one another, unsure of her intentions.

At this moment, a few sounds began to emerge.

An enchanting melody played.

A woman’s voice sang softly and gently.

Her voice was like the sound of ocean waves, carrying a magical romance.

Simultaneously, on top of this new counter, the outdoor naked-eye 3D large screen began playing.

It was a party scene, lavishly colored.

A prominent woman wore a sapphire necklace around her neck.

Among the clinking glasses, a handsome gentleman caught her, and as she looked up at the gentleman, she noticed his eye color was identical to the sapphire necklace around her neck...

The final image froze on the gemstone necklace and the gentleman’s eyes.