"How much appetite do you think China Unicom will have?" on the way to see Yang Rongping, Zhang Ke sat in the car and asked Zhang Yaping.

    "At the beginning of the year, China Unicom formulated an expansion plan to develop 10 million new users this year, which is really amazing," Zhang Yaping said. "I think China Unicom''s high-level thoughts are probably hot again after taking back so many funds from overseas this time..."

    "It''s really a headache. They don''t lack money, so they lack some patience. If they have patience for half a year and make more efforts on the basis, the situation of China Unicom will be greatly improved. At this time, it''s not too strong." Zhang Ke scratched his head and frowned.

    "China Unicom must tease the nerves of the mobile company, which is something that others can''t convince," Zhang Yaping said, "Maybe the senior management of China Unicom knows that it''s a bad move to scare the snake, but China Unicom is still buried in the basic work and doesn''t take out some beautiful data on the increase of new users. It''s hard to explain in all aspects... To understand their difficulties, they don''t just have to explain what to do for China Unicom''s future."

    "Hmm..." Zhang Ke nodded and knew that Zhang Yaping was dissatisfied with the duopoly market pattern of China''s telecom industry and had no complaints. From his own position, it seemed that he should not worry about China Unicom; but this situation might not be beneficial to Jinhu.

    Last year, only 14 million new users of domestic mobile communications were added, and it is expected that more than 25 million new users will be added this year. China Unicom''s plan to develop 10 million new users seems not exaggerated, but it exceeds the carrying capacity of China Unicom g * * network. It is known that China Unicom developed only 2.6 million new users last year.

    At the beginning of the year, China Unicom accepted Zhang Ke''s suggestion and decided to suspend the implementation of the previous radical expansion plan, but did not completely give up or come up with a revised draft. From January to July this year, China Unicom developed 3 million new users; if China Unicom still aims at 10 million new users, that is to say, China Unicom will develop another 7 million new users in the remaining five months of this year.

    Thinking of this, Zhang Ke frowned slightly and said: "If China Unicom really wants to do this, China Mobile will not wait to die. I think China Mobile''s new user growth plan for the remaining five months is between 700 and 8 million. How can China Mobile allow China Unicom to level up the new user growth data in such a short time... China Mobile will fight back and probably transfer the pressure to us."

    Zhang Yaping fully knows what kind of pressure will be transferred to Jinhu.

    Jinhu has a private agreement with China Unicom. Within two years, ESS baseband chipset is actually only provided to China Unicom to customize mobile phone business, so as to help China Unicom obtain cost advantages that China Mobile can''t compare. China Mobile also needs to cooperate with Jinhu if it wants to copy China Unicom''s model.

    Previously, China Unicom only focused on selecting a few cities for pilot, and did not scare the snake. Even if some achievements could not threaten China Mobile''s position in the communication market, Jinhu could refuse to cooperate with China Mobile on the pretext of insufficient production capacity.

    However, if China Unicom wants to start a comprehensive war with China Mobile for new users, the situation will be different; Jinhu can no longer use such an excuse to perfunctory China Mobile - it''s a headache to think about it.

    "I think we still need to continue to limit the pace of Unicom. We only supply 3 million sets of ESS baseband chipsets this year. If Unicom wants to develop customized mobile phone business, it can''t focus on medium and low-end mobile phones..." Zhang Yaping said, "The group can lower profits and directly provide some medium and high-end mobile phones to China Unicom. If China Mobile needs to, it can also lower profits and provide some medium and high-end mobile phones to China Mobile. However, I think China Mobile may not cooperate with us if it wants to develop medium and high-end customized mobile phone business."

    "I think we need to tighten the supply of ESS baseband chipsets. It''s enough to supply 500000 sets a month. Kewang hi tech and Lianxin each have 250000 sets... You are the president of the components department. You can have a showdown with Yang Rongping today," Zhang Ke said.

    If Unicom really wants to develop 7 million new users in the remaining five months of this year, the customized mobile phone business will bear at least 800000 to 1 million user growth plans every month. Jinhu only promises to liberalize the supply of 500000 sets, and Unicom will have a gap of 300000 to 500000 sets to fill every month. Even so, compared with the average monthly supply of 150000 sets in the first seven months of this year The increase in volume has been considerable.

    Zhang Ke didn''t make a special trip to Beijing for this matter. He took a bus to Yang Rongping''s office at China Unicom headquarters for a moment and left first. Zhang Yaping was responsible for the specific meeting.

    On the way back to the villa, Zhang Ke called Chen Jing to provide China Unicom with customized mobile phone business.

    "You have to tighten up. China Mobile can''t question it. If anyone else wants to make all the money at once..." Chen Jing said with a smile on the other end of the phone, and asked Zhang Ke when he will return to Jianye. "I heard that Chen feirong''s goblin will be with you all the year round?"

    Zhang Ke glanced at Chen feirong and pressed the handset closer to her ear so that she wouldn''t hear Chen Jing''s voice. He pretended to discuss business topics with Chen Jing on the phone: "Before making adequate preparations in technology, production and marketing, excessive expansion can not be regarded as a good thing. Money can''t be earned. We should think about the long-term flow..." After talking about the Jinshan factory, he hung up. He also talked to Xiao Ruimin of Lianxin. He just told him that although ess baseband chipsets can be successfully upgraded to the second generation enhanced, the production capacity is still limited and can not be supplied freely. In addition to Kewang Gaoke and Lianxin, a certain amount of ess baseband chipsets need to be supplied to Kewang.

    When Zhang Ke, Chen Xinsheng, Su Jindong, Ding hang, Zhang Yaping and others set the sales target of mobile phones this year, the domestic target was set at 8 million units. Now, the sales of 4 million units have been completed in the first six months. Even if there is no special marketing plan and according to the natural growth rate, it will not be too difficult to complete the sales of 10 million units this year. It is estimated that the total annual sales of domestic mobile phone market will reach 50 million units, becoming the fourth largest mobile phone market after the United States, Europe and Japan, and Jinhu''s share in the domestic market will reach 20%. Other domestic mobile phone manufacturers will be represented by Lianxin and Kewang high tech. the sales volume of these two enterprises will exceed 3 million units this year, and the total sales volume of the other 12 domestic mobile phone manufacturers will also exceed 4 million units, which also means that the localization rate of the domestic mobile phone market will exceed 40% this year.

    The localization rate of 40% is just a difficult data for foreign mobile phone manufacturers such as Motorola, Nokia, Philips, Samsung, Sony and Ericsson.

    I''m afraid that when the GPRS network upgrade of China Mobile is completed, the machine sea war will be completely launched, right? After all, mobile phones can have more colorful applications on GPRS communication network. At this time, overseas mobile phone manufacturers can give full play to their design and technical strength.

    China Mobile has upgraded the GPRS communication network in many central cities and opened some services on a trial basis. It is not long before the GPRS network is fully opened. Overseas manufacturers such as Nokia, Motorola and Samsung have also sharpened their fists and launched high-end mobile phones using GPRS network in advance, waiting for the network to be fully upgraded.

    Zhang Ke can almost imagine the cruelty of the aircraft sea war. In his memory, the localization rate of mobile phones was once close to 56%. However, under the aircraft sea tactics of overseas mobile phone manufacturers, it almost caused losses for the whole industry of domestic mobile phone manufacturers and reduced the localization rate to below 30%. Even the localization rate of 30% was water, because at that time, many domestic mobile phone manufacturers had no production capacity at all, but did OEM business for foreign mobile phones after obtaining the mobile phone license. Most of the parts of mobile phones are transported from Japan and South Korea. Two containers, one container for the body and one container for the telephone antenna, can be installed on the counter immediately. The mobile phones produced in this way are also called domestic mobile phones.

    Even if the localization rate reaches 40% this year, the localization rate of core components is still quite low, mainly the baseband chipset, which means that the ESS customized mobile phone provided to China Unicom can be called a real domestic mobile phone.

    In the domestic mobile phone market, mobile phones below 2500 yuan are almost classified as medium and low-end mobile phones. The market sales prices of ESS mobile phones of Lianxin and Kewang high tech range from 1200 yuan to 1500 yuan, and the prices of customized mobile phones supplied to China Unicom range from 1000 yuan to 1200 yuan. It can be said that it is an absolute low-end mobile phone in the current domestic mobile phone market.

    In terms of sales volume, ESS mobile phones will account for about 8% of the domestic mobile phone market this year, which is a very good achievement. However, in terms of sales plan, ESS mobile phone sales account for less than 3% of the total sales of domestic mobile phone market this year, which is a little insignificant.

    In addition to Lianxin and Kewang hi tech, Jinhu also provides Kewang with ESS baseband chipsets for the production of mobile phones sold overseas. Kewang has done some pioneering work in recent months. After all, mobile phones based on ess baseband chipsets can achieve complete localization, low manufacturing cost and qualified quality. Naturally, they are also very popular in countries and regions with slightly worse market potential than China. By mid July, Kewang had exported nearly 200000 mobile phones, and its performance was even much better than those domestic mobile phone manufacturers with medium performance.

    In the future, portable digital entertainment platforms will tend to focus on mobile phones. Through the efforts of these years, the mobile phone R & D Department of Oak Park has successfully developed the dual core mobile phone hardware architecture of baseband chip and microprocessor, and successfully integrated the iPlayer player function into the mobile phone on the basis of this hardware architecture. Oak garden has also made a breakthrough in color STN LCD technology. Don''t worry that Nokia and Motorola will get rid of it after the era of mobile phone color screen comes.

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