After Zhang Ke called Su Jindong and Ding Huai, he called song Peiming. Xu Si said that Haizhou ushered in the first hot weather this summer. Song Peiming''s voice was clear and powerful, and was not affected by the hot weather at all.

    In the 1990s, especially after Deng Gong''s southern tour in 1992, China was keen on economic reform. Although the conservative forces still miss the previous era of planned economy, the elders in politics have a strong party spirit, maintain stability and unity within the party with self-discipline, and a large number of young and strong The elite youth with the spirit of reform and adventure were successfully promoted to important posts from the central to local governments. Tang Xueqian and song Peiming belong to this kind of people. On the other hand, the spirit of reform and adventure means that we are more likely to suffer setbacks in the domestic officialdom that pays attention to balance and complex relationships. Although they have survived the disaster, it does not mean that their official career will be open from now on. They will still touch those sensitive issues. Although they will learn some compromises, the spirit of determined reform can not compromise.

    Some people may think that Zhang Ke does not need to hide his head and tail. There is absolutely no ambiguity in finance, whether it is Jinhu or Aida electronics. However, in China, a person''s light is dazzling, which can attract others to look up and praise, but it is also destined to be mixed with too much jealousy.

    Zhang Ke had to consider that some things might have a negative impact on his father, Tang Xueqian, song Peiming and others.

    Song Peiming is also very interested in Aida electronics. Chengnan district and even the whole Haizhou city do not have advantageous industries to be proud of. At present, Jinhu integrates the small and medium-sized state-owned paper mills in Haizhou city to let song Peiming see good hope. Zhang Ke''s enthusiasm for Aida electronics attracts song Peiming''s attention.

    He even asked the district Party committee to set up a special office to keep an eye on the current DVD player market trend. Although he could not find a more professional person than Ding Huai and Su Jindong, it was enough for him to understand the latest developments in the current DVD player market.

    Even with such high enthusiasm and expectation, song Peiming was surprised when he heard that Zhang Ke proposed that IDA electronics would soon start the plan to build a large production base: "is it too urgent? Although the DVD player market is exploding in a blowout and the production and sales volume has increased tenfold in half a year, who can accurately calculate the final market capacity?"

    "From the huge domestic market potential and the development trend of the domestic economy, we can roughly estimate the market capacity in the next decade. By the end of this year, the monthly sales of domestic DVD players are expected to exceed 100000 units, and the annual sales of domestic video recorder market this year may reach 1.5 million units," Zhang Ke analyzed the market situation in the future with ease, "The capital and technical threshold for the VCR manufacturing industry is very high. Without the support of the national industrial fund, few private enterprises have the ability to squeeze in, resulting in the VCR price will always remain at a high level; however, unlike the VCR, the two million capital can set up a factory and launch products in the fastest two months. With the increase in the number of manufacturers, the price will drop rapidly Drop. Another key factor is that the production of video tapes is not easy, the cost is high, and it is not easy to be imitated by small workshops. What is the effect of several discs I sent to Uncle song the other day? Without calculating the royalties, the cost of such a disc is less than two yuan. Once such discs fill the domestic market, uncle song thinks that the DVD player market will advance rapidly... "

    At first, Zhang Ke focused on the DVD player market. He wanted to make a profit and leave. He considered the production mode of asking other manufacturers to reduce the production investment as much as possible, but he was different from Ti (Texas Instruments) Since the company signed the cooperation agreement on decoding chips, Zhang Ke has seen greater opportunities and the possibility of industrial development in Haizhou city. As long as he gets through the early capital bottleneck, once TI company develops a new generation of decoding chips, IDA electronics can share huge monopoly profits. Zhang Ke is confident that IDA Electronics can survive the extremely cruel war in the later stage Survive and eventually develop into a large enterprise that attracts the attention of the world.

    Once Zhang Ke gives up the idea of making a profit and leaving, he has to carefully analyze the strong competitors who are destined to rise in the future. The track of history will not change easily. Most of the first three that the DVD player industry will compete with Ida are Xinke, step by step and aido.

    Xinke group is a leading enterprise in the domestic electronics industry. It has great production potential and strong technical energy. Its cautious attitude towards the market does not prevent them from becoming the overlord of the DVD player industry in the future. The boss who is born as a bully has a unique understanding of the market operation, and has a certain accumulation in capital, technology and production potential After gradually abandoning the investment in VCD, aido quickly became the leader in the industry; aido''s current situation is no better than Aida electronics, and its accumulation in technology and capital is not as good as Aida, but aido''s boss Hu Zhibiao has the same paranoid passion for market operation, which will make aido rise at the end of this year,

    The technology accumulation of Aida electronics is not as good as that of Xinke, which is only equivalent to that of bubagao. It only has the advantage of mining technical talents from Wanyan and directly developing samples on the second generation decoding chip, which has a time advantage of several months over Xinke and bubagao. However, this advantage can be offset by the lack of funds and the weakness of no production base, and Xinke and bubagao are already in the market It is impossible for Ada, who is still unknown at this time, to establish popularity.

    Zhang Ke must take advantage of the only time advantage that makes him feel better to do the three most important things: opening up the market, obtaining funds and expanding production.

    The three are interrelated. If you open the market and have a certain popularity, you can obtain a certain amount of margin from the agents, continue the market operation in part and expand production in part.

    However, the three are interrelated and intertwined, and you have to be careful to maintain the balance between the three.

    When the market develops, the production can''t keep up with it. For those OEM and fake DVD player manufacturers, you have to bear the blame for those low-quality products at the same time; If the market is not fully developed, it will blindly expand production, which will not only fail to obtain production assets from agents in the name of margin, but also lead to the occupation of limited funds.

    In the era of the sharp outbreak of the DVD player market, we can maximize the profits from the DVD player market by controlling the rhythm of market development and capacity expansion to the greatest extent.

    Of course, after expanding production, we should also establish a strict industrial system. Strict quality management and cost control are also the most important consideration for Zhang Ke to give up the OEM mode and raise his own production base. At present, Shengxin has been entrusted to prepare a perfect after-sales service system in East China.

    Zhang Ke needs to distance himself from other disc makers from the beginning.

    Which local party and government leading cadres do not want the larger the scale of industrial investment within their jurisdiction, the better? In some places, there is even a "kidnapping" of the government, requiring private enterprises to expand the scale of investment.

    After listening to Zhang Ke''s bland but passionate market analysis, song Peiming asked him, "how big do you want the production base to be built by IDA Electronics?"

    "We plan to build as much as the Provincial Planning Commission has the authority to approve." now, China is shrinking money and controlling the scale of industrial investment. Industrial projects with a land area of more than 600 mu must be approved by the central government. Under the current circumstances, it is difficult to pass in a short time.

    Song Peiming took a breath, but he didn''t expect Zhang Ke''s heart to be so big. Except for the cotton textile industrial park being prepared by Haizhou holding, Haizhou has no separate project close to 600 mu of land. The new factory of Xinguang factory, which he promoted the technical transformation, is only 150 mu. He asked, "how to solve the fund?" the central government has extremely strict control over bank loans, Hundreds of millions of investment funds have exceeded song Peiming''s ability. Even if it is difficult to poke into the city, the key is whether Tang Xueqian will take a clear stand to support Zhang Zhixing''s son who is still in high school, and whether Zhou fuming and other municipal Party committee leaders will criticize him?

    "For self financing in the early stage, we should first consider the assembly plant. The equipment investment is limited, mainly the infrastructure investment. There are 20 million yuan to start the project, and the additional funds in the later stage are also limited. At present, although the R & D of movement and other components has been started, it will take a year or two to come up with mature things. The investment amount will increase a lot by the next year, but Aida electronics It is likely that it has slowed down, and perhaps the domestic financial environment will be more relaxed. In addition, it will be easier to borrow from banks after IDA electronics is established... "

    Seeing Zhang Ke''s careful consideration, song Peiming will naturally give his full support.

    Zhang Ke added: "the problem of land transfer fee..."

    Song Peiming said brightly: "as long as I can make decisions in one third of an mu of land in the south of the city, all the land transfer funds collected in the district will be returned to Aida electronics in the form of industrial support fund..."

    For 600 mu of industrial land, the land transfer fee is by no means a small number. Without song Peiming''s promise, Zhang Ke''s pressure will suddenly be much greater.

    When song Peiming came here, he gave Aida electronics such strong support arbitrarily, but also risked great political risks and almost tied his political future to Aida electronics. Aida electronics could not make outstanding contributions to Chengnan District in terms of Taxation, employment, innovation and industrial development. Song Peiming''s life was sad.

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