Reseeding the Growth of the Xiangjiang Tycoon
Chapter 182
After staying in Detroit for more than a month, baozixuan has to leave. Los Angeles electronic technology exhibition is about to begin. He must go where to host the exhibition of black cloud group.
This time, black cloud has paid a lot of money, and we can''t invest so much in the future. Black cloud Group invested a lot of money to win the 800 square meter booth. This was almost impossible in previous exhibitions, but after spending twice the rent, heiyun forced the chairman of the Los Angeles electronic technology exhibition to agree. This is to press people with financial resources, that is, Rb big manufacturers will not do so.
In this exhibition, there are a lot of products exhibited by black cloud, the most important of which are digital cameras. In addition, there are FC red and white console, home game console, arcade game Super Mario, phantom 1200 laptop with digital camera, and home theater LCD TV. In addition, there are some small products such as other household appliances, which will not be promoted as main products.
In, there are some upgraded products, such as Walkman, razor and other black cloud products that have proved their strength in the market. Therefore, the black cloud product line is very rich, which can be said to be all inclusive.
On March 3, baozixuan flew directly from Detroit to Los Angeles. Recently, he has been working with engineers in the automobile factory to develop new models, which makes many employees recognize the young boss. Baozixuan''s erudition, dedication and meticulous technology make many auto workers feel that the future of the enterprise will not be bad and will be better than that of Chrysler.
It was already 3 p.m. when we arrived in Los Angeles. It was almost across the whole United States from Detroit to Los Angeles; Even the plane will fly for four and a half hours.
The exhibition hall is too large this time. Fortunately, a lot of work has been arranged before. Hashimoto once served as the general person in charge of building the exhibition hall. The general manager of the computer company has now basically become the logistics director of heiyun group. However, Hashimoto''s state of mind did not fluctuate. He always thought it was a very normal thing. At the same time, it is also the trust of the company. In this era, Asian employees are absolutely commendable in obedience.
John Chambers will stay in Detroit to preside over the overall situation. After all, there are a lot of things there. We need a strong person to sit in the factory, and there are a lot of executives from black cloud group coming to Los Angeles this time.
Steamed stuffed bun Xuan led the team himself. The members are Yokai Junping, Ma Chenglong, Steve Cezanne, Hashimoto Ho and Miyamoto hat. This lineup is already very strong, and it will cause a waste of resources.
Hashimoto arranged two staff to pick up baozixuan. After all, the day after tomorrow is the exhibition. Everyone is very busy at this time. Now everything is to serve the exhibition. And people who know the boss''s character know that baozixuan doesn''t pay attention to ostentation and prefers people who do practical things.
After entering the exhibition hall, the first thing you see is the exhibition hall of heiyun group. After all, it is too obvious that the right-hand row of the exhibition hall is the exhibition hall of heiyun group. When the exhibition area of other large manufacturers is about 200 square meters, heiyun group is four times that of them. The cost of participating in the exhibition is eight times that of them. It''s hard not to be remembered.
After seeing the boss coming in, everyone greeted baozixuan with a smile! This time, a stage was specially set up on the last wall of the exhibition hall of heiyun group. Los Angeles electronic technology exhibition is no better than Berlin exhibition, and there is no product recommendation link of the main Committee. Everything depends on yourself. It is called to compete in a fair environment. In fact, it is not fully prepared.
Baozixuan is unique because it takes an unusual road. It makes new product recommendations by itself. The area of the black cloud exhibition hall is large enough. After the booth is built at the back, 400 people can watch in front, and the rest can be watched through the TV around the exhibition hall. This can ensure that 1500-1800 people can watch the new product recommendation meeting of heiyun group, and the whole exhibition will be absolutely amazing at that time. This is an exhibition for other brands to follow and be proud of the Jianghu.
All products are displayed on both sides, and all the products around the booth are the products to be exhibited this time. The number of each product is also large enough to allow more consumers and buyers to experience.
In the black cloud exhibition hall, you can experience all the latest electronic products, so that you can have a new understanding of the present.
Bao Zixuan came to Jackie Ma and watched the general manager of the home appliance company guide the workers to debug the equipment. The success of this exhibition depends on whether the TV can synchronize with the speaker, which has high requirements for the household appliance department.
Steamed stuffed bun Xuan said: "Mr. Ma, how is the equipment debugging now."
Jackie Ma: "Bao Sheng, the debugging has been basically completed, but the control of the last few seats is not very good. We hired people from ABC TV station as technical guidance. They are not very familiar with the new equipment. It is running in with the engineer now, but it can meet the synchronization requirements, that is, the picture has not reached the best state. At present, it is mainly for the mediation of the picture.
Jackie Ma is under great pressure now. Every subsidiary of heiyun group is making money. The income of game companies Yokai Junping and Miyamoto hat is much higher than him. The home appliance company is still eating the Walkman and razor capital left by baozixuan. He has made little achievements in other aspects, which makes him a dwarf as the general manager.
Others, such as computer companies, toy companies and cartoon companies, are better than home appliance companies. Now the Walkman competition is extremely fierce. Sony, Panasonic and Philips are all fighting a price war, making black cloud''s profit very low. Fortunately, there are patent fees to collect, otherwise I really don''t know if there is any profit.
Razor is a niche product, and the sales volume will not be too high. Not every man likes electric shavers, and half of women in the world don''t use shaving products.
Although the technology of building a high-end TV home theater by black cloud is mainly developed by clay Freeman Laboratory of MIT, the core concept is surround stereo proposed by baozixuan. If this home appliance is well promoted, it will definitely become a standard product for wealthy families.
In order to promote success, Jackie Ma basically stays in Xiangjiang''s laboratory and production workshop these days. He should fully control every detail and doesn''t want any problems. This is a product related to whether heiyun home appliance company can become famous.
In this exhibition, heiyun TV has prepared six specifications of LCD TV, which can reach 60 inches at most, that is, the one behind the stage. At present, it can only be produced and assembled in the laboratory, which can not meet the mass production standard. Now it only accepts customization. Even the monthly output of heiyun group does not exceed 100 yuan. If equipped with audio, home video and other equipment, each set costs $80000.
The black cloud home video recorder is just that Sony changed its shell and brand, and paid a patent royalty of $2 million. The price quoted by Akio Morita this time is quite kind, but he has to pay Sony a royalty of $50 for each one sold. That is to say, the two companies have cooperated in many projects. In addition, there are many producers of TV recorders, otherwise Sony would not be so kind. Royalties would be so cheap.
In addition, it also brings five different specifications: 32 inch, 37 Inch, 40 inch, 45 inch and 47 inch, and the corresponding sound will be reduced in size. It can be said that this time, the home appliance department put all its treasure on LCD TV, and also focused on the promotion of home theater.
LCD TV is still in the high-tech category. Heiyun group has been increasing its investment since it purchased the patent from RCA. Now it is superior to the blue, and on the flat screen display. Baozixuan is not prepared to invest resources on a large scale. There is no need to waste time and energy on the products destined to be eliminated. The main thing to earn is hard money.
There are many products to be produced by black cloud. It is not necessary to produce low value-added products. Perhaps we can consider this aspect when building factories in the mainland in the future. There will be no such plan in Xiangjiang headquarters.