Return To 1990
Chapter 137
When Lu Feng entered the canteen, several executives passed by and said hello. After eating, he sat down and asked, "did you eat?"
"I''ve eaten outside. Now in this situation, I think we should show our strength to the market. The southern market can''t get in. It''s right for us to stabilize the northern market and make more products. As long as the market has confidence, 20 million is really a small deal, but it''s really not enough." Gao Zhiwei knew what he wanted to do and said: "Wahaha is not Ren Qianbo. You can''t do it. Besides..."
"Who said I''d kill it?" Lu Feng said with a meal. "You''ve learned a lot recently, but I don''t know. We live on Wahaha now. Do you really think marketing is so simple?"
"I still think the mineral water you just mentioned is hasty."
"You don''t understand products. These are high technologies. Don''t blindly participate." Lu Feng ate his meal.
Gao Zhiwei was amused by him. If he didn''t see him squatting on the ground and drinking cup by cup, he would really believe his evil and couldn''t help laughing: "don''t frame me."
"Without you, I expect to launch no less than ten beverage products in the market in recent months, make large-scale profit concessions, let agents push, and make activities. We now have a gap of 20 million. Anyway, it''s a gap."
Gao Zhiwei had a bad feeling. He stared at Lu Feng. At this moment, his heart was shaking and asked, "what is it? It''s all a gap anyway?"
"How much is not lacking? Don''t talk about making money now. We are big enterprises. As long as we are big enough, no one dares to let us go bankrupt easily."
"The problem now is that we can''t be like the profits you brought by killing Ren Qianbo''s factory and dominating the whole market."
"Competition is good. Always remember, no matter how far you are from the first place, work with it, work with it, and you will find that all the enterprises in front of you are dead. If you find an opponent, you can surpass yourself."
For Gao Zhiwei, Lu Feng''s words are golden and jade, which is also the way for enterprises to survive. Those who have no goals and no competitors are all dead. On the contrary, those who fight die and live live safely.
In the afternoon, a meeting was held for the design department to determine the packaging of the three products, allocate raw materials for production at the first time, and announce that new products will be announced in recent days.
Some small newspapers are still criticizing each other, and they will even spread some rumors about their products, publicity and even. However, they have dealt with it almost in the face of the fact. Some big newspapers on sale across the country began to notice that the two companies were selling new products on the same day.
"Wahaha released a new product, which is suspected to replace the nutrient solution. There has been no response to the targeted proposal of Jiamei food, whether the nutrient solution belongs to medicine or food. Jiamei food is also deeply involved in public opinion, from the endorsement of the four heavenly kings at the beginning, to knowing well about foreign laboratories, to rumors that the other party''s capital chain gap is tight, and even insiders pointed out that Jiamei food has been in the market The brink of bankruptcy. "
Zhang Fengxia sorted out the newspaper and then read: "we want to obtain how Jiamei food is qualified from the investment promotion offices around the country, and how much land and policies we have obtained. However, all departments are silent. It is even rumored that the boss of Jiamei food is an illegitimate child of someone."
"OK!" Lu Feng hurriedly asked her to stop. Unexpectedly, today''s big newspapers will also make this kind of lace news for circulation. He said, "start distributing goods today, right?"
"Yes, Wahaha''s new product is also on sale today. It''s called AD calcium milk. It''s said that the publicity is the same as nutrient solution."
"Such propaganda is a piece of shit." Lu Feng sniffed.
"You''ve been talking about marketing. How are you going to publicize our new products? It''s not the same old phrase, what''s healthy and high-grade." Zhang Fengxia frowned and pondered for a long time and said, "to tell the truth, I''ve been around you for so long. I feel that you are not powerful in marketing, but very talented in cheating."
Lu Feng smiled, stood up, took a glass of water for himself and said, "do you want to learn some real skills?"
"Do you have real skills?"
"Look down on me. Since you ask, I''ll show you my hand in a few days." Lu Feng sat down and said, "by the way, no matter what marketing, the best marketing is to throw money. Just how to throw money is an art."
Zhang Fengxia felt that what he said was somewhat metaphysical.
Wahaha has been staring at Lu Feng''s new products and bought them back as soon as they went online, but when people drank their named Yakult products, there was only one idea in their mind. Isn''t this fucking AD calcium milk?
"This is plagiarism, naked plagiarism!"
"Break it down and call the police!"
There are three products in total, one is tap water, the other two are AD calcium milk with heavy sour and sweet taste, and the other is light taste.
The police came and wanted to take away all the people in the R & D department. There was definitely a leak. They went online on the same day and were copied. This is an Oolong incident.
After the meeting, Zong called the police directly and asked Jiamei food to seal up all new products in the six factories, prohibit sales and production, and ask Jiamei food to hand over the formula!
Du Qifeng and other six factory directors stood up for the first time and refused the request. The local police also said that they were under investigation.
The news was so popular that the atmosphere of public opinion exploded instantly. All the media played up like a big play of commercial spies. There was a constant debate on whether Jiamei food copied Wahaha in the streets. Some people said it was just a coincidence. It was sour and sweet anyway.
Lu Feng did not expect such a big response from Wahaha. He held a press conference and asked for the seizure of Jiamei food on the spot. He even directly said that Jiamei food was purely a cancer of the industry and asked the whole industry to encircle and suppress it. On that day, more than 70 large and small enterprises responded, and it was about to form an industry alliance.
Lu Feng called Du Qifeng and sent Gao Zhiwei for an interview. Unexpectedly, a bigger melon exploded.
After the interview, the reporter found that Gao Zhiwei used to work in Wahaha, and his position is not low. Obviously, he may be the person who stole the formula.
Wahaha has called the police and filed a lawsuit in the local court. After receiving a call from Lu Feng, Du Qifeng told reporters that if we want to sue, we can go to the designated court where we are located.
In the evening, several Wahaha lawyers said that they would sue locally and let Jiamei food come to Hangzhou. Jiamei food said that we didn''t go. We had the ability to sue me on my site, and a war of words broke out for a time.
One afternoon, the telephone and fax were busy.
What Lu Feng didn''t think of was that it was on the news from 7:00 to 7:30. When Lu Feng was eating at home, he couldn''t cry or laugh when watching the announcer say it on TV.
"How did it get to the news broadcast?" Jiang Xiaoyan said in surprise: "the factory is in conflict with others again?"
"Little things, eat."
"It''s all here. It''s still a small thing?"
"Eat!" Lu Feng didn''t want to mention it.
Lu Feng didn''t take it seriously, but unexpectedly, Gao Zhiwei and others were scared to death after reading the news. Even Du Qifeng turned pale after reading it.
This matter is too big. It has been tossed for so long. It is no longer a matter of plagiarism and market competition. The most important thing is that the thunder of the 16 factories behind Jiamei food is about to explode.
Zhang Fengxia has been living in a hotel. She simply paid for the month. She lay in bed watching the news. The phone on the bedside table rang and answered the phone and said, "who?"
"Guess who I am." there was an old voice on the other end of the phone.
"I guess it''s grandma."
Grandma''s laughter rang out on the other end of the phone.
"You guessed right!"
"Grandpa, why are you free to call me?"
"I''m not free. I just read the news. The factory you''re in has been in the limelight recently. Grandpa told you not to get involved too deeply."
"Ah?" Zhang Fengxia sat up and was surprised. Her grandfather was so cautious that something big was really going to happen. She said, "is he too jumping? At most, it is bankruptcy liquidation. There are all the land and factories behind him."
"You can''t just look at business issues and the domestic situation. Now it''s at the turning point of history. He doesn''t know whether he''s rich or shot."
Zhang Fengxia didn''t expect the consequences to be so serious. She chatted with her grandfather for a while and hung up.
Early the next morning, the whole factory was in a panic. There were rumors everywhere that the factory was going to be finished, and the factories, machines and factories would be confiscated.
Not to mention ordinary workers, even senior managers were in a panic. Lu Feng drove to the gate of the factory and saw people muttering in groups. He was very dissatisfied after listening to it briefly.
"The factory has regulations. It''s forbidden to wander outside during work. Don''t spread rumors. We don''t compete with Wahaha for two days. If we don''t want to do it, we can leave." Lu Feng shouted at the door.
Everyone shut up one by one, stood up and walked to the factory one after another. When entering the factory, Lu Feng looked a little ugly. He went to the production office and shouted, "the production director and production manager will deduct three days'' salary."
When passing by the finance department, he opened the door and said, "today, the finance and personnel department goes to ask. Anyone who wants to leave will be paid as soon as possible. Whether it''s the management or ordinary workers, they will be paid on the spot. As long as it''s this day, don''t whisper to me."
Lu Feng had just entered the office with his front foot and Gao Zhiwei with his back foot. There were several executives.
"Mr. Lu, things seem to be out of control. Today, many newspapers have written nonsense that I was lurking Wahaha as a commercial spy, and I was also prosecuted."
"Sue, Sue can. Come to the city and Sue. I''m good at winning here."
Zhang Fengxia stood at the door and saw Lu Feng through the crowd. She was hesitant to tell him.