Return To 1990
Chapter 138
Lu Feng obviously felt that everyone in the company was frightened by yesterday''s battle, and many of them didn''t understand the law and felt that the factory was going to close down.
"Inform all factories that employees are not allowed to spread rumors in private, and set up a lawyer team for me to issue legal statements. We are not afraid of being sued, but the jurisdiction of the case must be brought to our territory." Lu Feng frowned at a lot of financial documents on the table.
"What is the situation in the market? How fast is the promotion of drugs or food?"
"We have submitted the relevant materials to the relevant departments."
"Wahaha''s original channel itself is unobstructed. This direct distribution is very simple, and this product has a good reputation. After our new products are sold, the sales volume is also good. Today, the three products are listed, and the total sales volume should be more than 1 million."
The marketing manager said, "we have been communicating with Xiaoshan recently. The sampling inspection has been completed and the product is OK. The other party replied that we can put it on the shelves again this month. I told the local agent today."
"Keep pushing, don''t give up those markets!" Lu Feng looked at the people and thought, "forget it, go to the conference room and say it. All department managers and managers go to the conference room."
"I''ll arrange it." Gao Zhiwei turned his head.
Zhang Fengxia came in, sorted out the folder and said, "this is a little big?"
"Little problem!"
"I think you''d better be careful."
"It''s all right." Lu Feng stood up, took out a document in the drawer and said, "you go to the conference room, too."
"Oh!"
Lu Feng arrived at the conference room ahead of time. As managers and supervisors came in, many of them looked obviously worse than some time ago. There were forty or fifty people in the conference room. Many people looked at others and were not quite right.
"Cheer up!" Lu Feng picked up the folder, smashed the table several times and shouted, "it''s like frosted eggplant. Why? Come to play Lin Daiyu in front of me? I''ll give you a minute. I don''t want to do it. I think the factory is going to close down. I''m afraid it will affect you. Now I''ll take my salary and leave."
Lu Feng then took out a cigarette from his trouser pocket, put it on the table, lit a leisurely cigarette and smoked. For a time, the atmosphere in the conference room was somewhat depressed, and many people hurried to sit up straight.
"No one? Let''s talk about it. Now is the key time. Business itself is another kind of war. Now the horn of war has sounded. I admit there is a gap of funds, 20 million or more, but if we can''t win this war, we will have nothing!"
"After reading the news yesterday and listening to some rumors, some people began to panic. I told you that I started a business. Do you know what entrepreneurship is? Just work with them with real knives and guns. What''s the big deal? I''ll panic for a while. I''ll beat my brains in two months. What''s your resistance?"
"I won''t tell you about products, marketing, relations and funds. I''ll tell you about courage today. I''m a major shareholder, and I don''t panic. You''re afraid of a ball?" Lu Feng pointed to the deputy director of the production room and shouted, "I saw you in the morning. I was scared to have diarrhea?"
The deputy director turned pale and said awkwardly, "my wife said that I took shares and this factory is also mine. If something happens, I will be arrested and put in prison."
"You take shares, not equity. If you want to go to jail, people don''t want you."
"Don''t be afraid, I''ll carry it when the sky falls. I think it''s a good opportunity to train the team. Management should not only have the ability, but also have the courage. If you fart big, you''ll get diarrhea. What else can you do?" Lu Feng said and looked at Gao Zhiwei and the manager of the personnel department. The meaning was already obvious.
"The next is a tough battle. The business war is about money." Lu Feng looked at manager Li and asked, "how much money do we have available now?"
"At present, the available funds are 14.76 million. This data is before the end of April, because three factories are going to start construction, and the prepayment mode is adopted. The prepayment of 17 million in the early stage of these three factories is deducted from the special funds, as well as the settlement cycle of raw materials, water and electricity, employee wages, etc."
"Can you spend 14 million?" Lu Feng asked directly.
"No!" manager Li was startled. The money was old money. He said anxiously, "President Lu, our 20 million gap is the second phase project. It is expected to blow up thunder next spring. If we spend all the more than 10 million money, we will blow up the capital gap in advance."
"This money is used to maintain the daily operation of the seven factories. If it is spent, it must be transferred from the special fund. Once it is withdrawn, the advance payment for the first phase of the project is enough, but there will be a problem with the final payment in autumn." Gao Zhiwei explained aside.
Lu Feng took the information and looked at it. A total of four factories started construction this year and nine next year. As for the daily expenses of the factories, there are other ways. Lu Feng needs the 14 million yuan.
"Show me the profit statement of canned drinks at present."
Manager Li quickly turned his head and waved to the chief financial officer, "bring the profit statement."
Gao Zhiwei quietly noticed Lu Feng''s expression and had a bad feeling in his heart. With his understanding of Lu Feng, he was afraid that the 14 million yuan would be lost.
After a while, Lu Feng brought some forms. After reading them for a while, the factory profit was very considerable. The cost price of small cans was only 20 cents. After giving various profits to agents, the terminal cost was about 60 cents, and the price of one yuan still made the profit margin of small cans at 40%.
As for lactic acid bacteria, the profit margin soared to 390%, of which the highest profit was mineral water, with a profit of 1000%.
After a brief understanding of the financial situation of the major factories, Lu Feng closed the folder and said, "in a week, marketing will officially start. I''ll burn the 14 million in three months. The people in the marketing department will have a meeting later!"
Manager Li is a man who has seen the world, but now he feels dark. If he is not strong, he is afraid to smoke directly. Obviously, he doesn''t intend to live for three months.
"Mr. Lu, if the money moves, what about the expenses of the next seven factories? And if you want to fight a price war, it means that there is basically no income in three months."
"I''ll find a way to squeeze out the gap from the loans of other factories."
"It''s hard to talk about the following places. Our team was stuck in Taiyuan. We originally got a sum of money from there, and Taiyuan was also a big factory when planning." Gao Zhiwei kept putting forward difficulties and wanted Lu Feng to give up. This move was suicide.
"I''ll talk. I''ll find a way to break up the meeting." Lu Feng stood up and walked out of the conference room.
Wahaha has been suing Jiamei food for infringement in major provinces and asking for products to be taken off the shelves. The newspapers outside have covered everything, and saliva flies between the two enterprises.
The meeting room has been noisy. Zong looked through the folders in his hand and looked coldly at all the people present. They have collected all the information about Jiamei food they can collect.
At present, capital is the weakness of Jiamei food. Whether to fight a price war is the focus of debate among the people present. Some people say it must be fought, and they have to sue for compensation.
Some people say that there is no need to fall into a money burning war with Jiamei food. The other party expands with loans through the establishment of factories in various provinces. Under this mode, it is easy to bring down Wahaha.
Others say that if the court doesn''t care, or if it''s mild, we copy his products, the market response of small cans will be very good, and the mineral water is also very creative.
"Well, be quiet." Zong knocked on the table. In an instant, the whole conference room was silent, and everyone''s eyes focused on him.
"We must fight the market price war. This is the only way to defeat Jiamei food. Our goal is to defeat it and buy it."
Applause broke out in the conference room, but the factory that acquired state-owned enterprises at the beginning of this year has spent 80 million cash, and there is not much money on the book.
"How much does it cost?"
"It looks like two thousand four and five. If we have more, we''ll hurt our muscles and bones."
Is this enough money?
Many people secretly muttered that in their eyes, the industry of Jiamei food is too big, and the whole north is full of his factories. They don''t know that these are debts.
"That''s 25 million. From today on, follow up all products of Jiamei food, speed up the R & D process, set up a lawyer team to sue the other party, and be sure to put the case on our side."
People in the business community felt an unprecedented murderous spirit. Although the two families had a water war in the past two days, they had stopped a lot, and some gossip began to spread everywhere.
Some small newspapers began to report everywhere that the price war between the two sides was imminent. It was rumored that Wahaha had prepared 50 million, and the main battlefield was in Henan and Hebei.
Jiamei food has also prepared thirty or forty million. The target market is the Yangtze River Delta and the Pearl River Delta. A crazy discount is about to be sprinkled.
Lu Feng held three consecutive days of meetings to adjust the market share of various provinces and informed major factories to cooperate in marketing. As for the launch of Wahaha''s small cans, the lawyer''s group naturally sued again.
"Mr. Lu, we have got Wahaha''s marketing plan. From today on, we will give 30% of the profits to major agents and dealers. At the same time, we will take out the terminal price and replace three bottles of all products with one bottle for free." the marketing manager said: "this is equal to buying back bottles and processing. Let''s follow this."
Lu Feng looked at him like a treasure and smiled. This old-fashioned technique also made him so excited. He planned to copy it and said, "my marketing plan has been written long ago. It''s called ''another bottle''."