Return To 1990
Chapter 140
With the shock of the industry, this decisive battle opened vigorously. In the next few days, the productivity of the seven factories of Jiamei food was like a runaway wild horse.
In the market, it is like a flood. In just a few days, the sales volume has increased by 19%, and there is even a shortage in some places.
Under the huge impact, not only Wahaha, but also some local small workshops have been impacted. The total amount of the market remains unchanged, and the rising share of Jiamei food means that other brands cannot survive.
According to the latest data, Jiamei food has nine drinks, accounting for 11% of the market share in the beverage category, ranking first.
This data makes countless people''s scalp numb. The beverage classification includes orange juice, milk, milk powder, etc., and some locally produced drinks such as soda.
Not only drinks, small cans have officially entered the banquet, launching banquet version, nutrition version, children''s version, etc. with the beginning of gifts, sales have soared all the way.
For several days, the marketing manager, Gao Zhiwei and Zhang Fengxia were numb and had little feeling about the data, especially when they heard that the sales volume increased by 19%.
As long as Lu Feng is there, there is nothing he can''t do. After several days of market squeeze, Wahaha can''t carry it. Open another bottle of preferential activities. At the same time, six drinks are listed at one go, many of which are very similar to Jiamei food.
The legal department sued for the first time, and the two engine tug of war further escalated. Gao Zhiwei held several press conferences, which was another war of words.
Since April, Lu Feng began to inspect major factories. In a month, he ran all the factories. As for the lions behind the negotiation teams, Lu Feng directly checked out and left.
Twelve of the 16 factories originally scheduled have been discussed. Apart from the scheduled Taiyuan factory, the remaining three small factories will not be discussed for the time being.
Money burns fast. Workers pay wages and suppliers pay bills. Products are sold in full swing. Now Jiamei food''s advertising says that Jiamei food has sold one billion bottles this year.
With a large number of concessions to agents and terminal operators, plus another bottle of concessions, Jiamei food has approached zero profit margin or even lost money.
The 14 million looks like a lot, but it can be burned in seven factories for up to two months. However, in this state, 10 million has been burned, and the remaining 4 million can be supported until the end of May.
As the biggest market competition under the free market commercial competition after the reform and opening up, some financial institutions such as Xiangjiang also stare at the two companies, and even know their status better than the domestic media.
Xiangjiang Financial Times conducted an interview with tiantuo finance. The title was very frightening. It was called that Jiamei food, which is strong in the outside and strong in the middle, will fall down in a month.
The contents are all dry goods. Wahaha has a strong foundation. It has laid a very solid foundation step by step since its establishment for more than three years. All its plants are bought. If it''s not good, it can sell the plants or mortgage them to the bank for breath.
Jiamei food is different. It is all rented, has no physical capital, grows too fast, and the follow-up funds are weak. Today, it all depends on a series of operations.
The report was reprinted in newspapers in the Pearl River Delta. The title was changed to that Jiamei food was burning its last drop of blood.
Too many financial institutions and professionals have seen the fragility of Jiamei food, and even some small newspapers have a disgusting headline, which is called Jiamei food with kidney deficiency.
It has entered may. The air is a little dry and hot, green turf and shady trees. Lu Feng has returned from the factory in Zhengzhou. For a few days, he has read the newspaper on the table several times
Manager Li also came to him several times. If the capital problem could not be solved before the end of the month, the collapse of Jiamei food was a certainty. The employees in the factory were very excited because they saw their products and advertisements everywhere.
However, only a few people, such as manager Li, Lu Feng, Gao Zhiwei and Zhang Fengxia, knew that the factory was almost unable to survive and could not afford the money burning war.
With Wahaha opening another bottle, market expansion will be difficult.
Zhang Fengxia came in with the information and said, "manager Li said that if you can''t make a decision, he will leave at the end of the month. His suggestion is that you go to the southern market for financing, and the special funds can''t be moved. We make headlines every day. Some important newspapers have publicly criticized us, not us, but those local governments."
This kind of financing at a critical time, the other party is definitely a lion. Lu Feng''s original intention was to take a sum of money after this wave of financing. Whether it can be listed depends on Gao Zhiwei and Du Qifeng.
"Now the financing is too bad. According to the valuation, the other party doesn''t buy it. According to the market value, we lose too much." Lu Feng crossed his legs and lit a cigarette.
Zhang Fengxia looked at him and asked, "you can''t help it?"
"Well, there''s no move. Give me a move."
She doesn''t believe such nonsense. Since Lu Feng planned another bottle of marketing at this level, Lu Feng has an unspeakable and unknown aura in Zhang Fengxia''s eyes,
Even her teacher Peter called her excitedly and kept talking about the marketing event.
"I have to go again. I only change money every day. Where did the original team in Taiyuan talk about?" Lu Feng asked.
"You still have the idea of investment promotion policy?" Zhang Fengxia reminded: "I''m an old Lai in investment promotion. Now the whole country knows that I get preferential treatment in major provinces. Those people in the Investment Promotion Office say I''m a policy beggar."
"Beggars who can get food are not ordinary beggars. It''s different now. We are the largest enterprise in the beverage industry and have a very good development prospect. I''m mixed up and qualified to talk to him. I''ll plug my hole with Taiyuan money." Lu Feng patted his thigh and said, "after this camp, I''m still a master!"
"How much do you want from Taiyuan?"
"You have to give 20 million yuan, and it can''t be a special fund!" Lu Feng said with a confident smile on his face: "he doesn''t want to fight a price war, he doesn''t want to burn money. I play with him. I''m afraid he can''t afford it. You''re ready to go on a business trip with me the day after tomorrow."
"Ah? I''m on business again?" Zhang Fengxia said with some dissatisfaction.
"Our two golden partners. Besides, you''ve become more and more familiar with the factory recently and began to take care of some things. It''s a learning process. After this thing passes, it will be collectivized next year. I''ll leave it to you!"
"Really?"
Lu Feng nodded. Zhang Fengxia couldn''t express her excitement. At her age, if she could take the lead in the collectivization of a company and integrate departments and resources, her experience and resume would be a gold-plated business card.
Lu Feng didn''t speak, but he knew in his heart that it was a bad check. At that time, Gao Zhiwei and Du Qifeng would still be the first, and the two people were there. He was more relieved.
In the evening, Lu Feng picked up Duoduo from the kindergarten, bought vegetables, pushed open the door, saw Jiang Xiaoyan sitting on the sofa, saw her father and daughter come back, and wondered, "why is it so early today?"
"There''s nothing wrong with the factory." Lu Feng handed the dishes and asked, "why didn''t you go out to play cards in the afternoon?"
"If I don''t play, I won''t play again. I lost ten yuan last time. It''s still painful now. In the past, it''s my monthly salary for washing dishes."
Lu Feng looks at her like this. Maybe she can''t be a rich woman who spends money like Earth in her life. She plays with a lot of dolls, plays a big windmill on TV, and Jiang Xiaoyan''s busyness comes from the kitchen.
Everything around us is cordial and relaxed. Lu Feng sat on the sofa and unconsciously began to think about what he should do in the next few years. The family has been propped up.
Even if the factory collapses, Lu Feng can ensure that their mother and daughter can live a superior life than ordinary people, but it is impossible to stand in the tuyere of this era without itching.
The profit of food is limited. Even if the profit is 300%, it can not be made into Bill Gates. Lu Feng silently calculated that even after 30 years of operation, the value of Jiamei food is estimated to be 230 billion, which is the normal value of a first-class food group.
The majority accounts for 5% of the shares. Lu Feng diluted 30% to the management. He still has 65% now. After this period of time, he must raise funds. Otherwise, Lu Feng can''t plug the capital gap. It is expected to transfer 20-30% of the equity.
After a rough calculation in his heart, Lu Feng muttered, "by 2020, my value will only be 60 or 70 billion?"
As an outstanding young entrepreneur worth more than 2 billion in his thirties in the previous life, he can''t accept this result. He''s completely sorry for his identity as a reborn person.
"Dinner!" Jiang Xiaoyan put a bowl of rice in front of Lu Feng and said, "what are you thinking? So distracted?"
"Nothing. By the way, I have to go on a business trip in two days."
"I''m on a business trip again. I just came back a few days." Jiang Xiaoyan was dissatisfied. He didn''t stay at home for ten days this month.
"I inspected the factory in those days. I haven''t been to it when it was built. Who knows what the people in charge are doing. This time I''m going to Shanxi. It won''t take a few days, just a week."
"Just spend enough. What''s the use of making so much money? Don''t worry about food and clothing. People are busy for money every day." Jiang Xiaoyan muttered.
"You can change a big house, a luxury car, a Mercedes Benz, a Bentley or something." Lu Feng asked tentatively, "do you like the south? Do you like the sea?"
"Northern land ducks, what are you doing in the south?" Jiang Xiaoyan thought for a moment and said: "Feilong company knows. Li Feilong''s wife divorced a few days ago. She swam with her lover in Beidaihe. I heard that she was like a foreigner, so she wore a bra and small underpants and lost her dead."
"Ha ha ha ha ha!"
Lu Feng was amused by the gossip of a group of women in the village and said, "we can buy a villa by the sea and play like this every day."