Network sales is also good, but offline stores have some incomparable advantages over the Internet!

    The most important point is the user experience!

    Consumers can only see some data, photos, or videos on their computers. But whether the product is good or not, you have to experience it before you know it! But the physical store can give people the most intuitive feeling, usually after the user experience, if the product is good, they will buy it!

    Pay attention to user experience, is a major factor of enterprise success!

    In the physical store, users'' feedback can be collected in the most detailed way. For example, employees can ask customers whether the product is good or not and what they are dissatisfied with, and then summarize these information to make improvements in the next product development, so as to make the product more popular with people!

    The establishment of physical stores, but also maintain and promote the strength of the brand!

    Open in the bustling area of the physical shop, many passers-by can see, invisible already in the promotion of the company''s brand!

    Physical store naturally has warehouse, if combined with online marketing, then it has better logistics service!

    If a physical store is set up in the local city, users can even pick up the goods directly. Even if there is no physical store in your city, there may be one in nearby cities, and the delivery time will be very fast. Basically, when the world orders, you can receive the goods on the same day!!!

    In addition, physical stores can do a good job in after-sales service, and many consumers are particularly interested in after-sales service! If the product is broken, it needs to be replaced or repaired. It''s very convenient. Even the staff can repair it on their own. This kind of service is not a pure online shop!

    The establishment of physical stores also has a big advantage, which is to reduce the dealer''s share and obtain higher profits! Of course, the initial investment is huge! Fortunately, Henry still has more than 7 billion US dollars on hand. He can open physical stores in the United States first, then in Europe, and then in the world!

    Henry informed Harrison about the establishment of a physical store, and then asked him to set up a team to prepare for it!

    "Nicholas IMDB company is building IMDB Plaza in the United States. At that time, Silicon Valley electronics group stores can be opened in it! At the same time, we should also buy land and build exclusive stores in the prosperous areas of major cities in the United States! " Henry said, "we don''t need franchisees, we build our own stores with our own money!"

    "In addition, the decoration design of franchised stores all over the United States should be consistent, um... You can go to winsom, the largest architectural design firm in the world, to help us design franchised stores! This company is full of talents, and I still have shares in it. If you go to them for design, you can help us design a classic exclusive store! "

    When Henry and Harrison finished talking about the store, they told him to develop a pager!

    In fact, pagers are not used in developing countries, even in developed countries. Americans often use pagers. In the classic TV series friends, there are scenes of using pagers. In fact, that is a very common scene in American life!

    When Henry saw the TV series, he was surprised at first that there were so many people using pagers in such a developed place in the United States! You know, "friends" was broadcast in September 1994, and the broadcast content is closely related to the current life in the United States!

    "Chairman, at present, Motorola has occupied the largest market share in the global pager market. If we want to compete with it, I''m afraid it''s a bit difficult!" Said Harrison, frowning.

    "Well, I understand that, but Motorola is in the high-end market, and we want to develop the low-end market!" Henry said faintly, "the price of mobile phones will be cheaper and cheaper. The middle and high-end market will be eliminated soon. Only the low-end market will survive! Therefore, if we do a good job in the low-end market, small profits and quick turnover, we will also achieve huge profits! "

    "As far as I know, the number of people using pagers in China is increasing day by day. It''s a big market and we need to develop it immediately," Henry said! At present, the pagers of Motorola and Ericsson are selling well in China. There''s no reason for us to watch them make money! "

    After a pause, Henry seemed to be thinking about something. After a while, he said, "we have developed a Chinese pager, which can be used for real Chinese, numbers, letters and symbols! Dial the paging station, you can let them directly send some simple Chinese information to the pager, so that the pager user can know what it is when they see the information, and there is no need to call back! And the benefits of Chinese pagers are huge, both for users and pager companies! "

    "For pager companies, Chinese pagers can also add many value-added services, such as stock market information, news, weather forecast and so on! Through these value-added services, paging companies can certainly make a lot of money, for the promotion and recommendation of such a pager is naturally to do our best!! For users, these functions are also very good! Especially for the investors, the stock market information displayed on the pager can let them know clearly and timely the dynamics of the stocks they buy, which is convenient for decision-making! "

    When Harrison heard what Henry said, his eyes lit up. "Chairman, your attention is good! In China, Chinese pager is much better than English pager! However, Motorola does not attach much importance to it. It still introduces the English version of pager! Well, this is an opportunity! "

    "Yes, but don''t be too optimistic!" Henry said, "some people in China are developing Chinese pagers. In addition, Ericsson is also developing Chinese pagers!"

    "Oh, really?" Harrison said, "it seems that we have to speed up!"

    Henry nodded: "yes, we must speed up! It''s best to make a low-end Chinese pager in three months, and the price is below $100! At the same time, we should send people to China to actively contact the paging station company. I don''t know if foreigners are allowed to set up paging stations in China. If so, we can also set up our own paging stations! "

    "OK, chairman, I know. I''ll go to work now and do what you ordered as soon as possible!" Harrison said.

    "Well, good!"

    Henry nodded to him, and Harrison got up and left the chairman''s office!

    Pager is a profiteering industry in China, which only has a few years, so we have to pay close attention to it. In addition, Henry also has an idea to attract more potential mobile phone users through BB. Now I''m buying a BB machine from Silicon Valley electronics group, so I''m likely to buy a cell phone from Silicon Valley electronics group in the future.

    After all, the brand is familiar, so it''s easy to use, isn''t it?