CHAPTER 1835: CHAPTER 961: LEAGUE OF LEGENDS MOVIE ADVANCE SCREENING

Five days later.

As this week’s Friday approaches, the domestic film summer vacation season will officially kick off this Friday.

Many movies are eagerly anticipated by online audiences.

Among them, the most talked-about and eagerly awaited film is undeniably the animated movie adaptation of the League of Legends IP, produced by Penguin Animation Studio under Penguin Group, "League of Legends: The First War".

Based on the background story of League of Legends, the animated movie’s creation not only garners widespread attention domestically but also globally, eagerly anticipated by many netizens.

Even Feiyue Animation Studio’s domestic animated film "NeZha the Devil Child" is outshined by "League of Legends: The First War".

It’s worth noting that Feiyue Animation Studio is widely recognized by domestic netizens as the strongest animation studio, rivaling even Hollywood animation studios in capability. Yet, this summer vocation, Feiyue Animation Studio’s "NeZha the Devil Child" is far from matching the hype of Penguin Group’s "League of Legends: The First War".

If the hype for Penguin Group’s "League of Legends: The First War" is at 100%, then Feiyue Animation Studio’s "NeZha the Devil Child" holds only about 30% of that level, hardly in the same category.

On Thursday, Penguin Group announced the commencement of the limited screening for "League of Legends: The First War".

A limited screening means a small-scale early release, generally used to assess box office appeal and reception. The reason Penguin Group dares to have this limited screening is simply due to the immense current hype of "League of Legends: The First War".

The combined box office of the limited screening and the premiere, along with promotional efforts, will likely result in a significant lead in earnings.

Speaking of the limited screening.

Ding Yue also plans to go see it.

After all, as the owner behind Feiyue Animation Studio, Ding Yue also needs to see what level of quality his competitor, "League of Legends: The First War", truly has.

Ding Yue actually hopes that "League of Legends: The First War" will be of excellent quality because, in that case, the massive game IP of League of Legends can be fully adapted into film and television.

This would definitely be good news for League of Legends players.

However, as a competitor, Ding Yue also hopes that Penguin Animation Studio’s "League of Legends: The First War" will flop, so that "NeZha the Devil Child" can dominate the summer vocation and rake in enormous box office profits. That would be a good thing for his Feiyue Animation Studio.

Right now, Ding Yue can be described as the perfect contradiction.

Sometimes, people can be so contradictory, hoping for something to succeed while also wishing it fails for personal gain.

Ding Yue is truly a real person like that.

However.

Ding Yue thought it over carefully, and in the end, it doesn’t really matter whether "League of Legends: The First War" is good or bad.

After all, his Feiyue Group isn’t solely reliant on Feiyue Media and Feiyue Animation Studio for profit. Even if "NeZha the Devil Child" achieves a box office blowout, it might only earn around several billion, netting a profit of two to three billion, maybe a bit more.

While it’s a decent income, compared to Feiyue Group’s other sectors, it’s barely a fraction.

In the evening.

Ding Yue, along with his friends Huang Youjie, Xu Bin, plus secretary Wen Ruohan and sister Ding Xiaoyou, bought five tickets to the limited screening of "League of Legends: The First War".

The cinema was located within the campus mall at Mist City Arts and Science University, and it belonged to the Feiyue Group. However, Ding Yue isn’t petty enough to not host the film of his competitor, Penguin Group’s Penguin Animation, just because it’s a competitor at his cinema.

Ding Yue possesses this much broadmindedness.

If he were to act otherwise, it could potentially give Penguin Group the opportunity to seize a handle, leading them to exploit the situation, creating marketing that results in negative trending for himself. That wouldn’t be fun.

Although Ding Yue believes that his Feiyue Group and Mist City Arts and Science University have nothing to hide, he wouldn’t want to invite unnecessary troubles.

Twenty minutes before the screening of "League of Legends: The First War", Ding Yue and his companions set off together from the principal’s office in the Administration Building, heading to the campus mall cinema.

Along the way.

Ding Yue also encountered some students from the university going to see the limited screening of "League of Legends: The First War".

After all, League of Legends is a big IP, boasting a massive gaming user base both domestically and internationally. Needless to say, at Mist City Arts and Science University, almost eighty percent of the gamers have played League of Legends. It’s not that they only play League of Legends, but League of Legends is certainly a part of their gaming experience.

Moreover.

The League of Legends professional team cultivated by Mist City Arts and Science University has even won a world championship, having also hosted annual S Competitions of League of Legends domestically.