CHAPTER 1839: CHAPTER 963: CRUSH THE THEATERS

After a night of marketing and word-of-mouth spread, the feverish popularity of the animated movie "League of Legends: The First War," based on the game League of Legends, has exceeded the expectations of Ding Yue, Huang Youjie, Xu Bin, and others.

And once the preview box office numbers came out, they directly shocked Ding Yue.

Two hundred million yuan in preview box office!

That’s right.

Two hundred million, isn’t this what the Penguin Group called a preview? This box office figure can already be considered a large-scale preview, right?

Later, Ding Yue had Big White check the preview screening data for "League of Legends: The First War." Well, the Penguin Group’s production, with just one "preview," already matched some big directors’ films’ official releases.

The screening rate was as high as 10.5%.

A movie’s preview screening rate exceeding 10% is almost unheard of and is downright exaggerated.

Of course, this also benefits from the Penguin Group’s frantic marketing of this animated movie "League of Legends: The First War," along with its own influence. Currently, it seems like the 10.5% screening has already garnered two hundred million yuan in box office, indicating that "League of Legends: The First War" is highly successful.

In fact, Ding Yue himself felt it was a great fun flick after watching "League of Legends: The First War."

For moviegoers, "League of Legends: The First War" is a great popcorn flick, and for gamers, it’s a perfect movie supplement to the game. Gamers are ecstatic—they can finally see an animated movie of their beloved game on the big screen, and it’s simply exhilarating.

"Oh my gosh! Strongly recommend ’League of Legends: The First War’!"

"I won’t allow any of my friends not to watch ’League of Legends: The First War.’"

"It’s really good, feels so satisfying to watch."

"Garen is godlike forever."

"Lux is so beautiful, my wife, my wife!"

"For Noxus!"

"For Demacia!"

"Demacia pig, go die!"

"Noxus dog, get lost, don’t bother our Demacia Empire!"

"The adaptation is quite decent, hardly any dull moments throughout."

"Really good, a satisfying animated movie, probably the champion of this summer’s releases. Recommend everyone go watch it."

"If you haven’t seen ’League of Legends: The First War,’ hurry up and watch it. It’s really good!"

"Darius is so cool!"

"Sir Xin, Sir Xin is truly awesome, so fierce!"

The comments section of major forums, media social platforms, and short video platforms are flooded with topics about the animated movie "League of Legends: The First War."

It seems like the whole nation is discussing "League of Legends: The First War."

It must be said, Penguin Group’s marketing this time was pretty decent; they spent a lot of effort and money to promote "League of Legends: The First War." The most crucial part was that "League of Legends: The First War" itself wasn’t bad, which quickly made it a phenomenon.

More and more topics about "League of Legends: The First War" are appearing on Twitter, Weibo, and TikTok.

Even on Bilibili, some video creators have started making videos about "League of Legends: The First War", while others are quickly going to watch it to create related content, even if it’s just riding the wave of its popularity.

Even on the Feiyue Home streaming media platform, many video creators are discussing "League of Legends: The First War," which shows that it has truly become popular.

Just one night of previews brought in two hundred million yuan in box office.

The next day, which was Friday, "League of Legends: The First War" officially premiered. Apart from this animated movie, Feiyue Animation Studio’s "NeZha the Devil Child" also officially premiered.

However.

Numerous cinemas made decisions with their butts—seeing the high hype for "League of Legends: The First War," on its first day, which is Friday, its screening surged to over 35%!

That screening rate is frightening, because this Friday not only "League of Legends: The First War" was released, but also Feiyue Animation Studio’s "NeZha the Devil Child," along with several other summer blockbusters.

"Principal Ding, today our ’NeZha the Devil Child’ only got 8% screening rate, too low."

In the principal’s office of the Administration Building at Mist City Arts and Science University.

Xu Jiuge was complaining in front of Principal Ding.

According to the previous plan, even when up against the Penguin Group’s "League of Legends: The First War," and other large-director summer blockbusters, Feiyue Animation Studio’s "NeZha the Devil Child" should have at least a 15% screening rate.

But after seeing today’s screening rates, Xu Jiuge was dumbfounded—it turned out to be only 8%, half of what was expected.