CHAPTER 1841: CHAPTER 964: SWEEPING UP 600 MILLION AT THE BOX OFFICE!

"If the cinema has violated the screening agreement signed with us, then there’s nothing more to say, just sue them directly!"

Huang Youjie didn’t hesitate and immediately opted for litigation.

Ding Yue heard this and chuckled softly, saying to Huang, "Litigation is certainly necessary. I called you over for this matter. Those cinemas need a lesson, but..."

"But what?"

Huang Youjie clenched his fists and said, "Yue, let me tell you, we must not go easy on them. When facing cinema partners like this, we should strike hard directly!"

"Director Huang, I think Principal Ding means we should wait until after ’NeZha the Devil Child’ finishes its screenings before suing those cinemas that violated the screening agreement. Otherwise, it will severely affect the box office of ’NeZha the Devil Child’."

Beside them, Miss An Yujia explained to Director Huang.

Huang Youjie suddenly realized: "Oh right, right, if we announce a lawsuit against those cinemas now, they might directly pull our ’NeZha the Devil Child’ from the lineup. Without enough screenings, where would the box office come from?"

"Exactly."

Ding Yue nodded slightly and said, "Huang, during the screening period of ’NeZha the Devil Child’, you can prepare well. Make sure those cinemas that don’t adhere to the screening agreement are punished, no holding back."

"Got it, Yue."

Huang Youjie made an OK gesture. Suing on behalf of Mist City Arts and Science University or Feiyue Group is something he enjoys because not only can he apply his law skills, but also protect Mist City Arts and Science University or Feiyue Group. It couldn’t be more gratifying, could it?

It’s like being a professional student in a certain field, then someone gives you a job perfectly suited to your expertise. Wouldn’t you just love doing it?

"So, Principal Ding, you brought me here to cooperate with Director Huang in suing cinema partners that violated the screening agreement?"

An Yujia abruptly asked.

After all, at the moment, it seems like it’s about this matter.

This matter might seem small, but it’s not. It could impact Feiyue Media’s release of the animated movie ’NeZha the Devil Child’ under Feiyue Group. If its screening rate is lowered, the box office will undoubtedly be affected.

Imagine, initially there was at least a 15% screening rate, and according to a certain attendance rate, it could achieve a box office of a hundred or two hundred million. But if the screening rate is halved, the box office would be basically halved as well.

Originally.

An Yujia thought that although a lot of money was spent on the production and promotion of ’NeZha the Devil Child’, such a high-quality domestic animated movie only needs sufficient screening on its premiere day to recover its costs. Every box office day thereafter would be pure net revenue.

But now that the screening rate of ’NeZha the Devil Child’ has been halved, it might lead to significantly fewer audiences watching the film, causing various chain effects.

For example, before, it could potentially create a big buzz and influence, but if the influence doesn’t rise, the word-of-mouth cannot spread.

Not every highly-rated film can become a massive hit and be very popular in the market. There have been many examples where high-scoring films didn’t have high viewership.

The screening volume for a movie is one of the key factors for the box office.

Especially during this year’s summer vocation with such a strong competitor like ’League of Legends: The First War’ crazily raking in the revenues, ’NeZha the Devil Child’ looks much worse.

The current situation is that the Penguin Group’s ’League of Legends: The First War’, from its previews to today’s official release, is wildly sweeping the box office. By the time Ding Yue, Huang Youjie, and An Yujia were discussing this matter, ’League of Legends: The First War’ had already accumulated a first-day box office of 4.1 billion yuan.

Of course.

In this 4.1 billion yuan first-day box office, 2 billion yuan is from the previews, but even so, ’League of Legends: The First War’ has already amassed a box office of 210 million yuan and is still increasing rapidly.

The most crucial thing is.

It’s not even evening yet; Friday evening is the time when a movie’s box office skyrockets.

At this pace, blockbusters typically result in cinemas nationwide being fully packed in the evening hours, causing the box office to surge, at least doubling that of the daytime.

Which means in the evening, ’League of Legends: The First War’ is estimated to generate at least two hundred million yuan in box office, which is a conservative estimate.

"No, no, no, it’s not this matter. It’s much bigger than this."

Ding Yue shook his head, calmly smiling at An Yujia, "Suing these cinemas that violated the screening agreement is merely to punish them. But if our Feiyue Group takes action, is it that simple?"

"Then Principal Ding, what do you mean?"

An Yujia frowned and asked, puzzled.