CHAPTER 1842: CHAPTER 964: SWEEPING UP 600 MILLION AT THE BOX OFFICE! (PART 2)

Besides suing those cinemas for punishment, is there any other way?

However, An Yujia thought about it and felt that the best approach for this matter is to wait until "NeZha the Devil Child" finishes screening and then sue the cinemas that violated the scheduling agreement.

"Miss An, Principal Ding wants to open a cinema, hee hee hee!"

At this moment, Secretary Wen Ruohan beside her smiled and said.

"Yes."

Ding Yue also nodded and continued, "Today’s cinemas are really too high and mighty, especially towards the producers and distributors of films. And how much of our profits fly away from our Feiyue Group each year because of them?"

"But... Principal Ding, investing in cinemas requires a considerable amount of funds."

An Yujia thought for a moment, feeling that this matter must be dealt with cautiously.

After all, the domestic cinema market has matured considerably nowadays. Under such a foundation, creating Feiyue Group’s own cinemas might be exceptionally difficult.

Firstly, finding locations, equipment, personnel, etc., and facing competition from those established cinemas, this war in An Yujia’s view is unlikely to achieve complete victory.

"Moreover... Principal Ding, have you considered that the domestic and international cinema market is already nearing saturation?"

An Yujia furrowed her brows, posing her viewpoint to Principal Ding.

"This, I understand."

Ding Yue nodded and said, "Therefore, we won’t need to make it too large-scale at first, and we need comprehensive reform in environment, viewing style, service, etc., facing the saturated cinema market and those stable old cinemas is the only way to have competitiveness."

"Principal Ding, you mean?"

Upon hearing this, An Yujia thought that it might greatly increase the costs.

"Initially, we will conduct trials in cities with more cinemas domestically. In this way, even if these trials result in losses, it doesn’t matter, right?"

Ding Yue said seriously.

Although Ding Yue has a "passionate" aspect in it, he is not entirely reckless; there must be strategies and plans.

Just like initiating these trials first.

We can conduct trials within a range in multiple cities domestically, thereby not investing too much capital, maybe ten billion yuan or a bit more to create a better quality service cinema. If it indeed can cause competitive pressure on opponents, then naturally it’s a good thing, and we can promote it nationwide afterward.

If we fail to compete, it’s okay; Ding Yue can still afford this money.

This is just the first step.

Ding Yue has more successful strategies in store.

For example, from an environmental aspect, making cinemas more suitable for young people, and providing integrated entertainment services in terms of service, followed by innovations in viewing methods.

Isn’t the Metaverse arriving soon, and Feiyue Technology possesses many advanced technologies, fully capable of innovating the viewing methods.

With this, the competitiveness of Feiyue Cinema will rise rapidly, right?

Ding Yue has many thoughts; it’s just that he hasn’t discussed them with Miss An yet, so it’s quite normal for Miss An to have such concerns.

"If we start with trials, then we can give it a try. But Principal Ding, if our Feiyue Cinema doesn’t have sufficient features or competitiveness, I think in the end, not that I’m pessimistic... this market is just that cruel. Previously, we mainly occupied the Blue Ocean Market, but cinema is different; it’s already a Red Sea Market."

An Yujia said with stability.

"I understand, since Miss An also feels it’s okay to trial, then we should primarily decide on this matter for now. You handle the preparation, Miss An; regarding the cinema’s environment and service you are in charge of, the improvement in viewing experiences and innovation in viewing methods need technical support, which I believe Feiyue Technology and Mist City Arts and Science University can provide."

Ding Yue said confidently.

Actually, Ding Yue had already found suitable technology in his University System Mall.

Such as "naked-eye 3D technology" and "VR immersive viewing technology."

For the former, most people may find it familiar; compared to 3D movie technology, naked-eye 3D technology involves removing glasses, providing a 3D effect under normal circumstances.

And VR immersive viewing technology is even more high-tech.

Simply put, while watching, you wear the immersive VR from your chosen role, allowing you to experience the entire viewing process from the perspective of this role, usually the protagonist.

As if you were directly transformed into the movie’s protagonist!

If this can truly be accomplished, it would be a disruptive innovation in cinema viewing methods.

"Yue, guess what, Penguin Group’s ’League of Legends: The First War’ already reached impressive box office earnings!"

While Ding Yue was talking with An Yujia about the trial of Feiyue Cinema, Huang Youjie suddenly exclaimed in surprise.

"Hmm?"

Upon hearing it, Ding Yue turned to Huang Youjie and asked, "What? Has it already surpassed 400 million yuan?"

"400 million yuan?"

Huang Youjie shook his head and said, "It broke that long ago; now it has reached a box office of 500 million yuan. Just now, the animation production team of ’League of Legends: The First War’ released a poster of the first-day box office crossing 500 million yuan, meaning that minus yesterday’s advance screening of two hundred million yuan, ’League of Legends: The First War’ has already garnered a box office earning of three hundred million yuan today."

Such splendid first-day box office data is almost like a trump card start.

Very few films can present such explosive first-day box office scenarios nowadays as more good films require word-of-mouth cultivation before exploding at the box office.

Like the earlier "Super Combat Team" and "Wandering Earth," Feiyue Media’s two films didn’t boast such exaggerated first-day box office earnings; they might break the billion yuan mark but absolutely couldn’t reach three hundred million yuan before evening peak, let alone combine with advance screening to directly surpass 500 million yuan.

Only when the word-of-mouth explodes can the feat of surpassing three or five billion yuan in single-day box office occur within short periods.

"League of Legends: The First War" is different, with a first-day box office surpassing 500 million yuan, demonstrating rather excellent performance, without even counting the evening peak. How much it can eventually achieve is almost unbelievable.

"Damn! It rose again!"

Huang Youjie suddenly exclaimed again, "What’s going on? Surged another hundred million yuan?"

"Suddenly increased?"

An Yujia asked.

"Yeah." Huang Youjie nodded in confirmation.

"It might be because the box office for evening showings’ presales was accounted for, otherwise it’s impossible to reach six hundred million yuan now. Many people haven’t left work yet."

An Yujia analyzed and explained a bit.

"Yes, this situation is quite normal."

Ding Yue also nodded, saying, "Six hundred million yuan, excluding the advance screening’s two hundred million, that’s four hundred million yuan first-day box office. There’s room for further rise. It seems, Penguin Group’s ’League of Legends: The First War’ is having a real trump card start, Huang, what’s the box office for our ’NeZha the Devil Child’?"

"’NeZha the Devil Child’ hasn’t even hit one hundred million yet, currently only eighty-nine million, sigh."

Huang Youjie said frustratingly, "It really annoys me. If not for losing half the scheduling rate, it would’ve reached almost one hundred and eighty million yuan, compared to ’League of Legends: The First War’ it wouldn’t be low either, and the main point is we didn’t even do any marketing."

"Surely losing to ’League of Legends: The First War’ today, let’s see how long ’League of Legends: The First War’ can sustain."

Ding Yue mumbled, rubbing his chin, "It’s also possible that our ’NeZha the Devil Child’ will always be overshadowed by ’League of Legends: The First War’."