CHAPTER 1844: CHAPTER 965: THE RISING REPUTATION OF NEZHA THE DEVIL CHILD (2)

"So isn’t this like letting Miss An work on the Feiyue Cinema project, leaving herself a backup plan?"

Ding Yue said calmly.

Everything was within the plan. If Feiyue Cinema doesn’t succeed in the end, it indicates that the cinema market isn’t booming. In this case, Ding Yue plans to directly release Feiyue Media’s films on the Feiyue Home Streaming Media platform.

"True, huh."

Huang Youjie understood immediately. It turned out that Yue wasn’t just acting on impulse; he actually had a strategy in mind.

No wonder!

After all, this is Yue, a person capable of developing Mist City Arts and Science University to this level and creating a giant like Feiyue Group. His thoughts aren’t that simple.

"Alright, you guys go and prepare."

Ding Yue then instructed An Yujia and Huang Youjie to get to work.

In the following days, Ding Yue had to closely monitor the box office trends of "League of Legends: The First War" and Feiyue Animation’s "NeZha the Devil Child," as well as their reputation.

Needless to say.

On the premiere day, Penguin Group’s "League of Legends: The First War" created an exceptionally impressive first-day box office and buzz, skyrocketing in the subsequent days.

On its first day, "League of Legends: The First War" garnered a total of 630 million yuan in box office!

On the second day, the box office of "League of Legends: The First War" had already surpassed one billion yuan!

The buzz didn’t wane!

On the second day also, Feiyue Animation’s "NeZha the Devil Child" received 190 million yuan in box office sales. With the first day’s 110 million, the total surpassed three hundred million yuan.

With three hundred million in box office revenue, profit has just begun to flow, but compared to "League of Legends: The First War," there is indeed a significant gap. After all, "League of Legends: The First War" shattered the one billion record and is marching towards the two billion threshold.

"NeZha the Devil Child" would first have to break through the five hundred million box office milestone.

By the third day, which was Sunday, the cumulative box office for "NeZha the Devil Child" finally surpassed five hundred million, while "League of Legends: The First War" was nearing 2 billion.

If a film’s box office reaches two billion in its first week of release, its potential is practically enormous, especially considering the first week is only three days.

But these three days are referred to as the golden three days for a movie’s release because starting from Friday, office workers all over the country begin their weekend holidays.

The two weekend days, plus the summer holiday, cause the box office to almost explode, with a surge of young people, fans of League of Legends, and many casual viewers going to the cinema drawn by the film’s reputation.

After all, watching a movie in the cinema over the weekend has become a great leisure activity for people in the country.

Ding Yue didn’t want to pay attention to "League of Legends: The First War’s" box office anymore, as it was consistently skyrocketing.

Currently.

Ding Yue was most concerned with how the reputation brewing around "NeZha the Devil Child" was unfolding. Since its release on Friday, "NeZha the Devil Child" had already garnered a fair amount of praise.

However, on Friday, most people’s attention was captured by "League of Legends: The First War." Not just on Friday, but on Saturday and Sunday too, the most buzz on social media platforms was about "League of Legends: The First War," and "NeZha the Devil Child" didn’t have much exposure.

Nevertheless, the observant Ding Yue noticed.

From Friday to Saturday and then to Sunday, the positive reviews for "NeZha the Devil Child" started to increase, which was a good sign.

"Everyone is focused on ’League of Legends: The First War.’ Has nobody noticed that ’NeZha the Devil Child’ is also extremely captivating?"

"’NeZha the Devil Child’ is genuinely good. I cried watching it, sob."

"I think ’League of Legends: The First War’ isn’t as good as ’NeZha the Devil Child.’ In terms of pacing, ’NeZha the Devil Child’ is better, and the emotions are also more effectively portrayed in ’NeZha the Devil Child.’"

"Yes, yes, I support ’NeZha the Devil Child.’"

"Unfortunately, the whole internet is marketing ’League of Legends: The First War.’ The screening volume for ’NeZha the Devil Child’ is really low."

"Nezha is truly captivating. Everyone, go watch it now."

"I don’t allow anyone to have not seen ’NeZha the Devil Child.’ Absolutely must recommend!"

"I thought it was a poorly adapted Nezha animated film. After watching, I was blown away. It was so awesome!"

"’NeZha the Devil Child’ is an excellent top-tier animated movie that deserves support!"

"Wow, it’s actually produced by Feiyue Animation, no wonder it’s so good."

"Feiyue Animation truly is the light of domestic animation. From ’Super Combat Team’ to the recently released ’NeZha the Devil Child,’ they are incredibly well done."

"I feel that in the future, ’NeZha the Devil Child’s’ reputation will keep getting better, and its box office might even surpass ’League of Legends: The First War.’"

Seeing the positive feedback and anticipation from netizens for "NeZha the Devil Child," Ding Yue felt a lot more relieved.

It seemed that "NeZha the Devil Child’s" quality has withstood the test of netizens and audiences. The only thing lagging now is the screening volume. Once the screening rate of "NeZha the Devil Child" goes up, more people will see this excellent animated film. It might even be superior to Penguin Group’s "League of Legends: The First War." At that time, the reputation will increase exponentially, and the box office growth will naturally follow suit.

The gap lies in that opportunity for screening volume.

But now, with "League of Legends: The First War" advancing triumphantly with extreme popularity, most of the cinemas still allocate more screening volume to "League of Legends: The First War." The highest "NeZha the Devil Child" achieved was on Sunday, with a 13% screening rate.

After Monday, the screening rate for "NeZha the Devil Child" dropped to around 10%.

After the first weekend concluded, on Monday, "League of Legends: The First War" still performed robustly. By then, it had already surpassed two billion in box office while "NeZha the Devil Child" was laboriously advancing towards a seven hundred million target.

By Tuesday, as those who wanted to see "League of Legends: The First War" had already seen it, and with it being a workday, those who hadn’t watched it planned to see it next weekend.

Therefore, by Tuesday, the box office growth of "League of Legends: The First War" finally slowed down, garnering just over one billion throughout the day.

Meanwhile, "NeZha the Devil Child" performed quite decently that day, fetching more than one billion in box office, even surpassing "League of Legends: The First War" by a margin.

At this point, some cinema managers seemed to notice the potential and reputation of "NeZha the Devil Child," a domestic animated film.

Consequently.

By Wednesday, the screening rate for "NeZha the Devil Child" finally rose to 15%, and the box office surpassed two billion in a single day!

A single day’s box office exceeding two billion from the studio was a result that many cinema managers didn’t expect. Many students on holiday went to the cinema to watch "NeZha the Devil Child" with their friends, and after watching it, they sang its praises everywhere, for the animated film gave them a plethora of surprises.

From Tuesday to Wednesday, many young people’s Twitter feeds began to see more and more reviews recommending "NeZha the Devil Child."

The hype for "League of Legends: The First War" began to decline in Twitter, while the wave of recommendations for "NeZha the Devil Child" had just started to sweep through Whatsapp’s Twitter.

Penguin Group could never have anticipated that this time’s competitor would stir up a counter-offensive under their own product.