CHAPTER 1848: CHAPTER 967: A CHANCE TO OVERTAKE THE RIVAL! (PART 2)

On weekdays, there aren’t many people going to the movies, are there?

But "NeZha the Devil Child" is different. Even on weekdays during summer vacation, it can still rake in a lot of box office revenue. Sometimes, a weekday’s box office might be higher than a weekend’s, which is known as a reverse trend. If a film exhibits this kind of reverse trend during its screening period, it indicates the film has enormous potential and might ultimately achieve very high box office earnings.

Cinema managers are well aware of this reverse trend because they’ve seen several such films. One example is the sci-fi film "Wandering Earth" produced by Feiyue Media.

As a result,

The scheduling of "NeZha the Devil Child" started to increase, and by the third weekend, it reached a 25% screening rate, almost equal to Penguin Group’s "League of Legends: The First War."

However, in terms of attendance and box office, "NeZha the Devil Child" began to surpass "League of Legends: The First War."

"League of Legends: The First War" played out exactly as Ding Yue predicted initially. Its start was extremely strong, but after the initial surge, it lacked stamina.

After all, the vast gaming user base would rush to watch "League of Legends: The First War" as soon as it was released. Even if they didn’t manage to see it in the first week, they would definitely see it in the second week.

Coupled with Penguin Group’s aggressive marketing, many casual viewers went to see it too. However, "League of Legends: The First War" didn’t give people the urge to watch it again, since it’s merely a passable animated action film. Calling it excellent would be a stretch.

But "NeZha the Devil Child" is different. This domestic animated film by Feiyue Animation Studio offers a better viewing experience than "League of Legends: The First War."

Apart from the film’s tightly packed plot, numerous fight scenes, and ample special effects, "NeZha the Devil Child" handled the adapted storyline and character portrayal very well, better than "League of Legends: The First War."

Therefore, comparing the two, "NeZha the Devil Child" holds more of a word-of-mouth advantage. As the wave of "League of Legends: The First War" subsides, it’ll be "NeZha the Devil Child’s" turn to shine.

Indeed, by the third weekend, "NeZha the Devil Child" managed to achieve about a 25% screening rate at cinemas thanks to its favorable reputation.

And then "NeZha the Devil Child," with its decent screening rate, successfully surpassed the single day box office of "League of Legends: The First War."

Take Saturday as an example.

The single-day box office of "League of Legends: The First War" was 220 million yuan.

But "NeZha the Devil Child" broke through 300 million!

In the previous two weeks, "NeZha the Devil Child" had only accumulated a box office of just 20 billion yuan, while "League of Legends: The First War" had already reached 40 billion, double that of "NeZha the Devil Child."

But starting this week, "NeZha the Devil Child’s" box office began to skyrocket thanks to the spread of its burgeoning reputation.

Ding Yue believes that if "NeZha the Devil Child" continues its screening for another month, its box office will certainly surpass "League of Legends: The First War." Films like "NeZha the Devil Child" and "League of Legends: The First War" are blockbusters, after all, and extended screening is essentially standard practice.

In the domestic market, a film with a box office hitting 20 billion yuan is generally considered a blockbuster at that time. Blockbusters usually enjoy special treatment, namely extended screening via secret key.

Under normal circumstances, a film’s screening cycle lasts one month, after which it stops screening and moves to platform distribution.

But blockbusters are different, since their revenue-generating capability is strong. Both the distributors and cinemas don’t want such a film to stop screening prematurely. Who would slaughter a goose that lays golden eggs?

Ding Yue asked Miss An and confirmed that "NeZha the Devil Child" would undergo an extended screening via secret key. Penguin Group’s "League of Legends: The First War" is, of course, certain to do the same.

By then, the two animated films will face off again during the extended screening period.

Ding Yue estimates that in the first month of screening, "NeZha the Devil Child" may find it hard to surpass the box office of "League of Legends: The First War," because "League of Legends: The First War" is aiming for a 5 billion target in its first month. Even though "NeZha the Devil Child" has gained positive word-of-mouth, and its screening rate and single-day box office are rising, catching up with a 20 billion gap in the last week is virtually impossible.

What does 20 billion in a week mean?

It means achieving an average daily box office of 3 billion, which "NeZha the Devil Child" might accomplish on weekends but is nearly impossible on weekdays, especially by the third working week. Breaking 100 million on a single day would already be considered successful.

Moreover, during this time, "League of Legends: The First War" isn’t standing still either. Its box office will grow and may even break through 5 billion.

In fact, Ding Yue observed the current momentum of "League of Legends: The First War," and breaking through 5 billion in the first month is quite challenging.

Ding Yue has already sorted out school matters and some company affairs.

The next step is to travel to Mexico because the America-Canada-Mexico World Cup is about to begin. As for the box office battle between "NeZha the Devil Child" and "League of Legends: The First War," that still has a long way to go, so Ding Yue is temporarily not concerned about it.

July.

Ding Yue, along with his two buddies Huang Youjie and Xu Bin, his secretary Wen Ruohan, and his little sister Ding Xiaoyou, as well as Lin Zhirou, set off from the country and took an international flight to Mexico.

Lin Zhirou had a pretty busy schedule with work activities and performances both in the first half and the second half of the year. She had some free time during the summer vacation and was interested in watching the World Cup.

Coincidentally, Ding Yue’s group was also going to watch the World Cup, so everyone arranged to go together. Furthermore, his sister Ding Xiaoyou and Lin Zhirou have a good relationship and enjoy being together.

The next day.

Ding Yue and his group arrived from their home country to Mexico City.

Here in Mexico City, the first group match of Group D will be held in a week. The first Group D match is between the Chinese national soccer team and America.

That’s right!

The Chinese team and America landed in the same group, Group D, which also includes two other teams, Tunisia and Ecuador. None of them are considered exceptionally strong.

As a result, domestic fans believe the Chinese national team has a good chance of advancing from the group stage. After all, the opponents in Group D, Tunisia and Ecuador, have just average strengths, and as for America, truth be told, America isn’t particularly strong in soccer either.

The current strength of the Chinese national team is not what it used to be, so there’s quite a promising hope for passing the group stage. However, domestic audiences haven’t placed excessive pressure on them.

After all, the teams in the group stage all made it to the World Cup. Saying they aren’t very strong would disrespect the opponents. How could they make it to the World Cup without strength?

It’s just a matter of varying degrees of strength.

And the first Group D match, China versus America, is the focus of public attention among domestic fans and viewers.

After all, it’s China versus America. Whoever wins is going to feel a great sense of pride, right?

Based on this,

The players of the Chinese national team are eagerly preparing to face America on the field.

On social media platforms in America, quite a few Americans don’t seem to take the Chinese team seriously, since they haven’t entered the World Cup for many years.

These Americans believe the Chinese team’s entry into the World Cup this time is just a matter of good luck.