With the current influence of the Cosmic Umbrella Company, it is enough to let people know about this new car.

Plus, their company has enough money for advertising, so there's no fear that no one will know about this matter.

As long as the promotional strategies are carried out honestly, the effect will definitely not be poor, so why use risky methods?

As the company's CEO, Zhang Manlin would of course choose a prudent method. It's not that she doesn't have a spirit for risks, it's just that after reaching Zhang Manlin's position.

She first has to consider steady development before considering the effectiveness of actions.

This is something determined by her position; what she and Jiang Cheng have to consider are completely different.

Zhang Manlin's position does not allow her to take risks, so she doesn't agree much with Jiang Cheng's ideas.

Don't worry, as long as we handle the operations carefully, there won't be any negative effects. Besides, don't you think it's fun to first pique everyone's interest, and then give them a big surprise finally?

Jiang Cheng still insisted on his own idea, wanting to adopt this special promotion technique.

He was naturally a person who loves adventure, otherwise, he wouldn't have personally driven the Iron Man Brick Armor to the South Sea to perform a special mission last time.

For Jiang Cheng, whether it's scientific research or other challenges, they are all things that can excite him.

A life that's too bland is not what he wants; only with enough stimulation can he become more engaged.

Although Jiang Cheng really wanted to take a risk and try it, Zhang Manlin still didn't want to take the risk.

Thus, she said to Jiang Cheng again: "But if we promote like this, it will raise everyone's expectations to the highest. If our product can't meet everyone's expectations, it will make everyone disappointed in our new car.

Zhang Manlin once again voiced her concerns, which was the issue of expectations. When people have too high expectations for something, it tends to not be a good thing.

If they pique everyone's interest and mobilize them all.

If people's expectations are ultimately disappointed, there will be a lot of criticism.

This is an issue of too high expectations, which can easily mess up affairs.

This problem can be explained with a very simple thing, we can use sports as an analogy for this issue.

Let's take the Yan Family's most skilled sport, table tennis, and also the national football team as two examples.

Table tennis can be said to be the Yan Family's strongest sport, and people's expectations for the Yan Family's table tennis are the highest.

If they fail to win the championship in table tennis, that's a complete failure. People have set the expectations for this sport to the highest. Anything short of a championship wouldn't satisfy their demands. As for the Yan Family's national football team, that's another extreme example.

People no longer have any expectations for the national football team, they simply don't expect them to achieve any results.

But if the national football team can achieve some small accomplishments, like entering the World Cup finals.

Even if the national football team is eliminated immediately after entering the World Cup, people would still be satisfied.

At that time, people might even praise the national football team for doing well, being able to make it to the World Cup.

This is the difference that different expectations bring. For one sport, not winning a championship is a failure, while for another, just participating in the World Cup makes people satisfied.

Explaining it this way, people can understand Zhang Manlin's concern, which is indeed a very realistic issue.

Hearing Zhang Manlin's concern, Jiang Cheng did not give up his idea.

"Don't worry, are you still not confident in our company's product?

No matter how high everyone's expectations are, we can still meet everyone's expectations. Expectation value is something Jiang Cheng isn't worried about, because he has enough confidence in his own product.

He believes that the new car produced by his company will definitely meet everyone's expectations.

But..." Zhang Manlin saw that Jiang Cheng still wouldn't give up and wanted to continue persuading him.

But before she finished speaking, Jiang Cheng interrupted her.

Alright, the promotion matter is settled, if you're not assured, I will personally take charge when the time comes. I will personally host the new car launch event, this way, no issues will arise.

In the end, Jiang Cheng used his authority as the boss to forcefully finalize the plan.

Seeing Jiang Cheng ready to personally take action, Zhang Manlin didn't dwell further.

Zhang Manlin understands Jiang Cheng's popularity well. With him involved, there truly wouldn't be any issues.

Isn't there an auto show happening in Shanghai soon? The new car launch will take place there. I'll personally go to the car show and introduce our new car to everyone.

This time, Jiang Cheng was willing to go all out, preparing to personally take charge of the promotion work.

The reason Jiang Cheng was so determined this time was to thoroughly establish the fame of the new car.

And given such an exciting promotional method, Jiang Cheng wanted to personally participate.

Such a unique promotional method cannot be used often. If missed this time, who knows when the next opportunity would come.

Eventually, the Cosmic Umbrella Company set the new car launch event at the upcoming international car exhibition in Shanghai.

The Shanghai car show is indeed a good opportunity for promotion, as it is a large-scale international auto show.

At that time, many vehicle brands will showcase at the car show, and almost all the globally known car brands will participate.

Many luxury cars that are otherwise seldom seen will appear at the car show, definitely attracting everyone's attention.

Generally speaking, at such a car show, many car brands would release new cars; it can be said to be a feast for car lovers.

Holding a new car launch in such a venue, Jiang Cheng indeed chose a very good timing.

The most crucial thing is that there will be many car models at the car show, allowing attendees to feast their eyes. This is the 'highlight' of every car show.

Jiang Cheng and Zhang Manlin discussed for a while, finally deciding on all the promotional plans.

After the plan was set, it was Zhang Manlin's responsibility. Jiang Cheng, as the boss, didn't need to personally do anything; he just needed to appear at the car show at the time.

After deciding on the promotional strategy, the Cosmic Umbrella Company quickly began its promotional work, with the entire marketing department getting into action.

Under the full effort of the Cosmic Umbrella Company, many people became aware that the company was releasing a new car.

The Cosmic Umbrella Company also invested a lot of money in advertising in many places.

The advertisements covered everything like a tidal wave, almost ensuring everyone saw them.

The content of the advertisement was quite special; it only mentioned that the Cosmic Umbrella Company released a new car, yet provided no details about it.

The entire visual of the car was a vague black shadow, making it impossible to discern the car's design.

Not only could they not see the car's design, but the car's data was also completely unknown.

The Cosmic Umbrella Company seemed to deliberately hide everything, only telling everyone that they were preparing to launch a new car, but apologizing for not disclosing specific details about the vehicle.

All information about the new car was kept confidential, with no details being disclosed at all.

There were no surprises about the Cosmic Umbrella Company entering the automobile field.

A few months earlier, there were already reports that the Cosmic Umbrella Company had acquired a large automobile manufacturing enterprise.

At that time, everyone knew that the Cosmic Umbrella Company was preparing to enter the automotive field.