Super Resort System
Chapter 243
"If we want to turn a loss into a profit, our resort will provide normal leisure and holiday services, and its future main services will be wedding photography venue, wedding venue, wedding customization and planning, honeymoon travel and other services."
In the conference room of the brand center, Li Yang is holding a meeting with the public to discuss the future operation plan of Bali Resort Hotel.
At present, the hotel is in the follow-up stage of asset transfer. Li Yang also went back to China first, formed a perfect operation plan with his previous ideas together with the team, and was ready to implement it according to the plan.
"So in the future, all our marketing strategies will focus on our positioning. The hotel is expected to complete all the acquisition work in half a month, and the hotel will be upgraded in the next two to three months. The upgrading mainly focuses on the design of wedding venue, landscape design and new suite hotel.
During the construction of all the projects, the normal operation of the hotel will not be affected. We can focus on the theme and positioning of love, carry out normal publicity and promotion, as well as relevant operational preparations.
Such as the cooperation of various network platforms, vertical media, we media, as well as the cooperation of major travel agencies, marketing and publicity, I will not repeat these. I believe everyone knows how to do it and how to choose the most appropriate channels and methods.
After the meeting, all departments can work out the work plan according to our general direction! " Li Yang continued.
"Let me talk about the general direction and some marketing ideas in the future.
First of all, since we want to focus on overseas weddings and honeymoons, many of our future marketing strategies should focus on this.
When it comes to overseas weddings, you will certainly want to cooperate with major wedding companies.
But what I want you to know is that this kind of cooperation only helps us attract customers in the early stage.
In the future, I also want to have my own professional wedding team to provide customized services for overseas Chinese weddings, and even make them the characteristics and core selling points of our hotel.
As for the honeymoon market, I won''t go into details
And the wedding service package, honeymoon travel package and other products we want to create will also be designed with the fastest speed.
Finally, let me talk about our two ideas on brand promotion.
One: the wedding of stars or super Internet Celebrities, which we all can understand, if there are domestic famous stars to hold the wedding in our hotel, it will have a very good effect on the promotion of our hotel, even more effective than our tens of millions of advertisements.
I want you to think about what to do.
Second: investment and advertising cooperation in films and TV dramas with resort hotel as the theme or with good publicity effect for our resort hotel.
When I was in Bali, I had an idea that I was going to invest in remaking the Korean version of the first love of the crown prince
When Li Yang said this, some of you have a bright look, but others are confused.
Most of these people here are post-8090, some Post-70s, and the younger ones are the ones with bright eyes. Obviously, they saw the Korean drama "the first love of the crown prince" at the beginning.
"It seems that many people don''t know the Korean drama I''m talking about. I''ll give you a brief introduction. This is a Korean drama I saw when I was very young. The hero is Che Taixian who played the role of" savage girlfriend ". The hero is the son of the boss of a chain Resort Group. The heroine is a girl who wants to become a resort. The plot is an interesting and romantic love between the two story.
This play almost opened my understanding of resort hotels. I heard about Bali and Tahiti for the first time because of this TV play, which has also influenced many young students'' dream of becoming a resort
the most important part of this play is in resort hotels, so I think it is very suitable for the promotion of our resort hotels.
When I was in Bali, I watched this drama again. Although it''s the old love routine of Korean drama, and even some relationship settings are too bloody, I still feel that it has the value of remaking. As long as it''s adapted again, it may be an interesting love drama, even beyond the original.
Moreover, the publicity effect of this kind of film and TV play is much better than that of our direct spending on advertising! "
Li Yang is very clear that although he has passed the age of watching youth idols or love dramas, it does not mean that no one will watch such love dramas.
"The first love of the crown prince" this type of love idol drama, the audience are 16-23 years old women, this age group of women is also for love and future wedding has a good vision of the age, is in the heart of the formation of love and marriage concept process.
Women tend to pay more attention to weddings than men, and movies and TV plays have a great impact on the hearts of young people. Li Yang, a former high school girl, went to Bali on her honeymoon trip.
She once said in her circle of friends that she fell in love with Bali because she had watched the first love of the crown prince and had always dreamed of going there on her honeymoon trip.
In addition, this love drama with the background of resort hotel industry can also be well publicized by adding its own Cat Inn, Youshan Hotel, love nest resort in Bali and Pandora resort in Bora Bora Island to the drama.At that time, finding a few male and female stars can definitely influence a large group of young boys and girls. In their hearts like white paper, they can write down their ideas about love, honeymoon travel, holiday village, etc.
……
In the next few days, the brand center formulated one detailed plan and implementation plan after another based on the contents put forward by Li Yang at the meeting, and began to implement them according to the schedule.
With the further expansion of the company''s business, the team of the brand center also further expanded, and the original office space was not enough, so Li Yang rented a larger office space.
Located not far from the original office building, another more luxurious office building directly rents one floor as the future office of the company, and plans to set up a group company.
And the new construction company also put on the agenda, according to the current development, should be in the near future will definitely involve their own development and construction of the resort.
Li Yang is responsible for the investment and remake plan of the film and television drama "the first love of the crown prince". Members of the project team have also discussed with the copyright owner of the original work of the South Korean side and obtained the remake authorization.
On that day, Li Yang made an appointment with Xu Qinghai, and then visited Xu Qinghai in Mingzhu city.
The success of "transforming into a cat" has made Xu Qinghai, a new director, famous. At present, he is also preparing to make a new film.
Li Yang didn''t ask him to remake the first love of the crown prince. He just hoped that he could give some advice and help. After all, he is a professional and knows more people than Li Yang.
"Don''t say, I really saw this play. I was still in junior high school at that time. I still remember the one on TV during the summer vacation. I watched it with great enthusiasm!" Xu Qinghai said with a smile.
"Do you have any suitable person for director Xu?" Li Yang asked.
"I''d like to recommend a screenwriter for you first. She has a lot of experience in this field. I think a good script is half the success, and the director and production company are easy to handle!" Xu Qinghai said with a smile.
"Good!" Li Yang smiles. He knows that it''s right to ask Xu Qinghai about it.
"Oh, by the way, I remember that you met her, Jiang Lai. The first time we went to pick a cat, I took her with me!" Xu Qinghai said.
"Oh, it''s the screenwriter of the cat, isn''t it?" Li Yang also wants to remember.
"Yes, what she is good at most is love drama. She has many excellent works!" Xu Qinghai introduced some of Jiang Lai''s successful films and TV works to Li Yang.
After listening to Xu Qinghai''s introduction, Li Yang is more relieved. Jiang Lai is definitely a talented woman, and she was born in 1986. She should have seen the first love of the crown prince. Maybe she will have a better understanding of this film.
Xu Qinghai made a phone call to Jiang Lai, but he didn''t say it too specifically on the phone.
Jianglai also lives in Mingzhu City, so it didn''t take long for jianglai to come to Xu Qinghai''s home.
"I don''t have to introduce it to you." Xu Qinghai said with a smile.
"Hello, Mr. Li!"
"Hello, talented girl of Jiangda!" Li Yang said with a smile.
"Mr. Li is over praised! I was just called to write a script, right? " Jiang Lai is not wordy, straight to the theme.
"Yes, I want to remake the Korean drama" the first love of the crown prince ". By the way, have you seen this Korean drama?" Li Yang asked with a smile.
"Of course I have!" Jiang Lai suddenly understood Li Yang''s intention immediately. After all, she still has an impression of the content of the play. "Is Li always ready to enter the island resort?"
"Yes, I just bought a resort in Bali, and my investor has invested in a resort in Tahiti, so I want to shoot a film and television as the publicity of our resort!" Li Yang said.
Jiang Lai nodded. She had seen a lot of this situation: "this play is really suitable, but there are many parts that need to be adapted!"
"Yes, it''s been a long time. Many of the settings and plots in it seem to be too bloody and old-fashioned now. If we can write a new story, it would be great!" Li Yang said with a smile.
"The overall structure of this play is not bad. I will try my best to write a story that is more in line with the current market and the aesthetic taste of young people!" Jiang Lai said with a smile, "but I need to understand Mr. Li''s needs and some of the publicity content that needs to be presented in the play first!"
Li Yang smiles. Jiang Lai is really professional and knows his intention very well. Li Yang simply tells Jiang Lai some of his ideas.
In fact, he doesn''t want the commercial atmosphere of the film to be too strong, so he doesn''t ask for the transitional display of his Resort Hotel in the TV series, just to the point, otherwise it may backfire.
In fact, the psychology of the audience is very wonderful. If they find out your business intention, they will feel forced. This is why enterprises like soft advertising more and more.
"Basically, that''s all. Just play the rest!" Li Yang can also see that Jiang Lai is a smart man and understands his intention. He can handle this degree well."Well, I have a general understanding of Mr. Li''s ideas, and I am confident that I can give you a satisfactory script!" Jiang Lai confidently says that love drama itself is what she is good at, and when she just talked with Li Yang, she recalled her feelings when she watched the first love of the crown prince when she was young, and her mind suddenly burst with inspiration.
Although this play is very old, the love drama with resort hotel as the background is rare in China. Beautiful scenery, beautiful island, beautiful love, these beautiful things put together, are a beautiful story that people yearn for.
Li Yang soon signed a contract with jianglai''s company. Jianglai expects to publish the outline and task biography, as well as the diversity outline in a month. After that, it needs to discuss with Li Yang, and then start the creation of the diversity detailed script. This process will take two or three months at the fastest.
If the follow-up shooting and production are added, the TV series will not be released until one year at the earliest.
However, Li Yang also knows that the propaganda means of films and TV plays are relatively slow, and this propaganda way is also a long-term strategic plan.
……
Just as Li Yang was busy remaking the first love of the crown prince, all the staff of the overseas business unit began their work according to the plan.
Although the hotel has not yet completed the transfer of all the assets, there are still a lot of work to be done in the early stage, such as Jiang Weiyi, who is in charge of the wedding business, is also a well-known wedding planner who Li Yang dug up a lot of money before.
Using her own network resources, I contacted a famous architectural designer on Hong Kong Island, and cooperated with her to design the wedding site of love nest resort.
Jiang Weiyi''s former company is subordinate to a well-known wedding planning company on Hong Kong Island. She specializes in providing customized services for overseas weddings in China. She has rich experience and resources in the circle.
We have a good understanding of the domestic market demand and user preferences, and accurately grasp the world''s most advanced wedding trend.
Li Yang is responsible for the design and construction of the newly added Suite Hotel of love nest resort, and he also plans to hand over all this work to the system.
On this day, Li Yang went to visit the four star cats who just came back from the cast. At present, the four cats have their own office, and there are special people to take care of them, and there are special agents and assistants to take charge of their business activities.
After seeing Li Yang, the four cats immediately came running, all kinds of rub, all kinds of request.
However, when Li Yang saw the orange that seemed to have lost a lot of weight, he suddenly found that all the hair around its buttocks was gone, revealing the pink and tender buttocks. Although the picture was very magical, Li Yang was worried and asked, "how did the hair on the orange buttocks shave off?"
"In the past, when I was in the production group, the food was too good, the oranges were a lot fatter, and I couldn''t even lick and clean the hair around my buttocks, which led to some skin problems near my buttocks.
The veterinarian suggested shaving the hair near the buttocks, so that we can clean it up for him!
At present, we are giving it a reasonable weight loss, before it completely recovers to a healthy weight, it has been so, so as to avoid its skin disease recurrence again Assistant Xiao Lin explained.
"Oh Li Yang knows that it is true that cats clean their own parts every day, but oranges are too fat to reach their hips, so shaving the hair there is the best and most reasonable way.
Li Yang touched the orange, the guy immediately fell to the ground, two hind legs crossed and stacked together, the pink buttocks immediately showed a magic curve, like a baby''s little butt in open crotch pants, which made Li Yang laugh.
Fortunately, I can''t see my buttocks before orange, otherwise I will be depressed: "I don''t want face!"
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Thank you, Taiyuan old Zhang, for offering 20000 Book coins and becoming the leader of this book. Thank you for your reward and monthly ticket! 】