"Well, that''s a good idea! But I''m afraid my personality charm is not enough. It''s just the opposite. The spokesperson can be changed, but the boss can''t! " Li Yang joked.

    In fact, what Hou Zhengyu said is very reasonable. If he gets the audience''s love through the program, his influence on the company''s brand is definitely better than any star endorsement.

    And if you can record the program with Tong Shuya, it can also be used as a good memory image for two people.

    But the problem is, if you and Tong Shuya don''t get popular with the public, it''s not as good as No. at that time, they will be criticized for spending money on their own programs, and the business intention will be too obvious.

    And becoming a public figure is not a good thing. Li Yang knew very well before. What''s more, he still wants to be on the show with Tong Shuya this time. Even if he and Tong Shuya are liked by the audience, it also means that he and Tong Shuya will live in the public view in the future and have no privacy.

    Even for the sake of people, they have to live with a mask every day. One day, if people fail, I''m afraid the impact will be far less positive than the original one.

    The spokesperson can be changed at any time, but his identity as the founder of the company can''t be changed, so Li Yang can''t measure the advantages and disadvantages.

    "Well, what you''re saying is that it''s really something we don''t think about!" Hou Zhengyu is also a smart man. He immediately guessed the deep meaning of Li Yang''s words. He also felt that they were too idealistic before. They only saw the benefits and ignored the potential crisis.

    "Well, Mr. Li, we can choose the Su Ren group through activities or as a marketing gimmick!" Hou Zhengyu continued with a pause.

    "Well, this is good. By the way, we can add some extra activities, such as free honeymoon travel, free wedding photography and so on, to increase the influence of our program!" Li Yang said with a smile.

    "All right! We also design this kind of activity in the marketing execution plan behind us! " Hou Zhengyu said with a smile, and immediately continued to tell Li Yang the follow-up content of the plan.

    For example, the specific implementation plan and time node can be described as very detailed, and even the detailed scheme of early marketing has been made, with various budgets and effect estimates.

    "Very good, just follow your plan!" After reading the whole plan, Li Yang nodded with satisfaction. Although it only took less than two days, the whole plan was perfect. They also thought of what Li Yang thought of, so he didn''t have anything to add. He just waited for the result to speak.

    ……

    In the next few days, the project team started to contact the TV station according to the plan to discuss and cooperate to build the program "let''s get married".

    Hou Zhengyu even went to battle in person, and led the team to contact the three planned TV stations for many times to discuss the specific matters of cooperation. After more than ten days of negotiation, Zhejiang satellite TV showed a strong desire for cooperation. It not only promised to give golden time, but also had a beautiful price. Moreover, the schedule of Zhejiang satellite TV''s programs was also suitable, which could be broadcast in three months.

    So we finally decided to cooperate with Zhejiang satellite TV, and the whole production team was completed by the TV station, with Li Yang company as the partner and investor.

    After signing the relevant contract, Zhejiang satellite TV and Liyang company started the project at the same time, starting the stage of inviting star guests.

    According to the requirements of the initial cooperation, the program team successively contacted the star guests identified in the plan, and successfully invited those target guests.

    After all, although the name of the program is "let''s get married", which takes the star''s love and marriage as a gimmick, it does not force the star to get married in the program.

    According to the plan of the program, if the stars do not want to get married, they will show the effect of marriage in the program by simulating marriage and experiencing marriage.

    The whole project went very smoothly, and soon the star guests were confirmed.

    Eisenhower resort has also completed the transfer of assets, and officially renamed nestoflove. Li Yang led the design team to the love nest resort to upgrade the hotel as a whole.

    The design team quickly developed a design scheme, and designed five fixed wedding venues, including two church style wedding venues, lover''s Cliff landscape lawn wedding venue, terrace flower sea wedding venue, and studio style wedding venue with customized indoor scenes.

    In addition to the previous cliff side bird''s nest wedding site, a total of six unique wedding sites.

    In addition, the private beach and several beautiful lawns of the hotel can be transformed into a wedding venue at any time. The design team even designed a variety of sets according to several scenes.

    In this way, the hotel can have nearly ten wedding venues and more than ten different styles of wedding. In addition, it can be customized directly according to the needs of users.

    With the determination of the design scheme, the transformation of the hotel has begun in succession, and the construction site of the suite hotel has also been planned. Li Yang handed it over to the system for upgrading and construction.

    According to the plan, a five story hotel building with 120 suites will be built.Each project started in a closed environment, and Li Yang also negotiated with Ayana, Siji and sky garden to invest 100 million yuan each.

    When Li Yang returned home again, all the product designs of love nest Resort have been completed, including wedding packages and charging standards, honeymoon travel packages and charging standards, as well as the charging standards after the combination of different products and packages.

    In addition, all the service processes and standards for new products have been formulated, the new team has also completed the construction of plant expansion, all the operation work has been carried out, and the marketing work has entered the second stage.

    "Mr. Li, these are the cooperation prices given to us by various airlines!" Sun Rui, the manager in charge of tourism product design, handed Li Yang a quotation for cooperation with the airline company.

    According to the previous wedding package design, the products can include round-trip air tickets, and even some luxury packages will give guests air tickets directly. Of course, the wool comes from the sheep.

    This kind of tickets can be purchased from airline companies according to group tickets, and even long-term cooperation can be established to get very preferential tickets.

    The prices of various airlines are naturally different, and when they make choices, they should not simply look at the prices, but consider them comprehensively.

    Li Yang looked at it and found that Air China, where Tong Shuya is located, is among them. Moreover, the company has the most flights to Bali in China, and the cooperation price is acceptable. The company''s main customers are also very matched with its future customer base.

    "The first choice is Huaxia International Airlines, these two options!" Li Yang said, an idea also came to mind.

    In the future, I am bound to become a big customer of Huaxia International Airlines. Even in the future, out of strategic considerations, I may take a stake in the company. At that time, I can help Tong Shuya get more special treatment, so that she will not work so hard.

    Of course, in Li Yang''s plan, let Tong Shuya one day voluntarily return to the pianist field, is the best result.

    Just after meeting with sun Rui and others about tourism products, Hou Zhengyu came to Li Yang''s office: "Mr. Li, the chief director of" let''s get married "program group wants to meet us and have a detailed talk about the content presented in the program. He has come up with a detailed plan and wants to discuss with us. Would you like to come over?"

    "OK, I have nothing to do tomorrow. Let''s go together." Li Yang still attaches great importance to this program. If the effect of the program is good enough, his resort hotel will be popular, so he has the hope to directly complete the task requirements of the system.

    The next day, Li Yang flew to Hangzhou with Hou Zhengyu and several main leaders of the project team. In the afternoon, he arrived at Zhejiang TV station and met with the planner and chief director of let''s get married, as well as several directors.

    At present, the planning work of the whole program has been completed, the relevant planning work in the early stage has been basically completed, and the star guest lineup has also been determined.

    There are five pairs of star couples signed up for the show, three of them are regular guests, and the other two couples and plain couples are alternate guests.

    "In theory, four pairs of guests'' observations will be broadcast at the same time in each session!" Ma Zhijiang, the program''s chief director, said.

    Li Yang nodded, and then carefully looked at the distribution of several pairs of star guests. The popular star couple was among the regular guests, and the other two regular guests had good reputation and personality. These three couples were movie stars, music stars, and even pianists.

    Among the non regular guests, one pair of women is super net star, the other pair is a certain E-sports player, and the other pair covers the sports industry. The traffic and audience of these two pairs are very good.

    The five pairs of star guests almost cover the audience in most fields, and their reputation in the circle is very good.

    "Apart from the star''s home, the main shooting location of this season''s program is the second Cat Inn of your company. Of course, other local tourist attractions will also be included.

    Another is Youshan B & B resort, Ranwu Lake International RV self driving camp.

    The last one is the love nest resort in Bali Ma Zhijiang said.

    "According to our plan, in addition to the content of family life, three groups of regular guests will stay in Youmao Inn, Youshan B & B Resort and Ranwu Lake International RV self driving camp respectively. The three venues will start shooting at the same time to record the couple''s life there.

    After that, the three groups of guests will have a venue exchange according to their needs.

    If there is a schedule problem during the period, it will be supplemented by the program of non fixed guests.

    We will work out the specific shooting schedule according to the star schedule and send it to you! "

    "Well!" Li Yang and they nodded.

    Ma Zhijiang continued: "the contents of the first three venues and star family scenes will be broadcast in the first eight issues. The contents of the last four issues are all based on the love nest resort. Two of them are the real life records of guests'' leisure and vacation in the hotel, and the last two are wedding contents.

    Among them, the part of vacation and simulated wedding can be shot at the same time, and the real wedding of plain people and the pair of wanghong can be recorded separately and then edited together. ""Well!" Li Yang nodded. At present, it can be confirmed that the only one who can get married directly in the hotel is the wanghong couple. The other four groups of stars only participate in the simulated wedding experience.

    In fact, among these groups of guests, Li Yang still hopes that the two popular stars can really choose to get married in their hotel. However, the wedding involves other people''s private life. Some people have their own ideas, and they can''t control other people''s choices. They can''t make people mix the wedding and the program together.

    Perhaps the only thing I can do is to make use of the simulated experience of this program to make the stars really like their hotel and wedding planning services and change their choices.

    Ma Zhijiang also talked about the content and direction of each site in detail, which is similar to a script.

    Although it is a real person observation program, in order to present more interesting content to the audience, the program still has a certain script. This script is not the same as a film and television drama. In addition to the specific description of some shooting sites, there are no restrictions on the content and lines to be presented by the guests.

    In the script, some activities are set up in advance for each couple. For example, at home, besides daily activities, guests may be required to show their daily activities, such as doing housework, cooking, shopping, making travel plans, or preparing surprise for each other.

    During the trip, some designated activities will be designed, and even some interesting and meaningful items will be added temporarily according to the communication between the guests, or even a proposal drama will be designed to increase the effect.

    In fact, these contents are designed by the program team according to the audience''s preferences and the control of the program effect, and they don''t need Li Yang to participate in the discussion.

    However, we need to discuss and determine the content that you want to present in the program, such as Youmao Inn, Youshan B & B resort, Ranwu Lake RV camp and so on.

    Li Yang belongs to the investor. Naturally, the program team should understand and meet Li Yang''s requirements, listen to their opinions, and better show Li Yang''s hotels and products in the program.

    "The above are some frameworks of our preliminary design. We need to listen to your opinions on the specific contents!" Ma Zhijiang said.

    "Well, the design in your scheme is pretty good. Basically, the advertising content is naturally integrated into the program, which is very good. We just want soft implantation, so I hope you will abide by this point in the later presentation!" Li Yang said.

    Immediately looking at Hou Zhengyu: "tell director Ma what we should show in each hotel, and send them a copy of our copy later!"

    "All right, Mr. Li!" Hou Zhengyu ordered a little, immediately connected his computer to the big screen, put the copywriting content ppt on the big screen, and began to introduce the content of each store to the program team in detail.

    Listening to Hou Zhengyu''s story, Ma Zhijiang was relieved. Fortunately, Party A is a sensible person who understands TV programs and marketing.

    Otherwise, like some Party A, they insist on saying the name of the product several times in the program. They want to say all the selling points and advantages of the product repeatedly in each program. They want to say everything, but let the audience remember nothing. On the contrary, they are disgusted by the audience.

    And the program group is also very distressed when balancing the audience and sponsors.

    ……