In the evening, Xue Wenjing sent a copy of her manuscript to Li Yang, with the title of the article: [analysis of the success model] Liu Yifei, an inn that has become popular on the Internet by selling cute, clocked in and made hundreds of thousands a month.

    Li Yang roughly browsed the content of Yixi, and wrote it very well. All kinds of professional terms and reasonable analysis, such as eye effect, cute economy, broken window theory, consumption upgrading and so on, made Li Yang stunned. He didn''t know he was so powerful that he unconsciously applied so many marketing theories.

    Li Yang almost thought he was a high financial student who graduated from Ellison business school.

    But fortunately, this is a new media article, not an academic paper, so listing some professional terms just adds some persuasion. Most of the articles are easy to understand, so Li Yang can still understand them.

    For example, it analyzes the impact of pets on consumers'' psychology. In fact, Li Yang has seen similar analysis before. Foreign research on pets is far more than domestic research, and pet economy has been developed to the extreme by them.

    The loveliness of pets to human brain is just like Trojan horse virus to computer, which can instantly paralyze people''s reason, unconsciously produce love in heart, unconsciously appear smile on face, and instantly reduce the defensive psychology to the minimum.

    Therefore, by binding cute pet with goods, we can easily establish trust and emotion between customers and goods. These are the most effective ways to influence consumers.

    Therefore, foreign advertising companies have long used pets as the most effective link between products and customers, and achieved great success.

    In Japan, the cat economy is also extremely prosperous, and the reason why cats are regarded as a symbol of wealth is not superstition.

    There used to be a lot of small shops with poor business. Occasionally, there was a stray cat patronizing at the door, or the shop had a cat. When the cat was lying at the door or on the windowsill, it would attract some passers-by to come and roll the cat. These people also began to notice the shop owners, and some people would turn into consumers. Slowly, the business became better, so it was very popular Many people as a symbol of wealth.

    After all, when the homogenization is serious and users have many choices, how to effectively influence the user''s choice direction becomes extremely important.

    Of course, this article not only tells about the impact of pets on consumers, but also analyzes how Li Yang makes his own characteristics of Maocha, how to use the new media platform to build wanghong Inn, and so on, all of which are well founded.

    After reading the article, you will feel that it''s not reasonable, but it doesn''t seem to be useful.

    Of course, if it doesn''t work at all, it''s not.

    Some of the contents can still let some people who are willing to think, see some things, such as the change of thinking mode, or thinking in the direction of business, and so on.

    This is the value of these public platforms and the point where they can attract fans.

    Li Yang naturally has no opinion about the content of the manuscript. He says that he is so professional, which has a positive impact on the inn, so he gives Xue Wenjing a thumbs up expression in wechat.

    When Li Yang looked at the amount of reading, he really didn''t rub Liu Yifei''s enthusiasm in vain. The amount of reading in an hour was nearly 30000, and there were many comments below. There were all kinds of comments, and the discussion was still very intense.

    Some people say that they have opened a cat cafe, know the hardships, and admire Li Yang for his special features.

    Some people seem to be inspired, published a long and impassioned reading.

    It is also said that Li Yang''s successful model is hard to copy. It is a kind of accident, which is created by the favorable time, place and people.

    Li Yang almost did not hesitate to forward this article to the circle of friends.

    Do you think Li Yang is to show off?

    Actually

    He

    Just to show off!

    ……

    Thank you, Mr. afarshui, for giving 100 RMB as a reward! 】