CHAPTER 852: CHAPTER 854: BACKFIRED HYPE TURNS INTO REAL FAME

After finishing lunch, Sheng Yan and Jinxia came to the company. They took the same elevator and got off on different floors.

Pushing open the meeting room door, Luo You was already sitting inside.

In the morning, when He Jinxia called Luo You to say she was coming to the company, Luo You screamed repeatedly over the phone, telling her how coincidental it was. "Special Action" had just been released, so now she could join the promotion tour.

Luo You glanced at He Jinxia, then lowered his head to look at the documents again.

When He Jinxia walked in, she noticed that Luo You, not satisfied with just using his eyes, actually used a magnifying glass to see!

So impressive, so impressive.

He Jinxia walked over and curiously asked, "What are you studying so carefully?"

Luo You said with relish, "I’m looking at the contract you signed back then. Wow, this is the 3% box office share contract which I nearly broke my back negotiating for you. Remember to credit me when you get the money later!"

Upon finishing, Luo You looked up and winked at He Jinxia.

He Jinxia blinked, having forgotten about it until Luo You mentioned it.

Oh right, she had a 3% box office share contract regarding "Special Action"!

Curiosity welled up in He Jinxia, and she asked, "How much do you think I can get from this share?"

Luo You: "For every billion made, you get 30 million, and the box office already is about to cross 10 billion for ’Special Action’.

Even though this 10 billion will be split with the theater distributors, the remaining amount for you would still be considerable.

For a blockbuster, 10 billion isn’t the end, it’s just the start."

He Jinxia: "So, can you estimate how much I’ll roughly get?"

Luo You pondered for a moment and held up three fingers.

He Jinxia guessed, "30 million?"

Luo You shook his head and solemnly said, "No, it’s three hundred million!"

He Jinxia felt a bit dizzy. Three hundred million?

To actually get that amount, "Special Action" would need to gross a net income of 100 billion.

Considering a 50-50 split with theaters, the public box office figure needs to hit 200 billion!

This, this...

He Jinxia paused and suddenly asked, "What was ’World’s’ grossing last year? Wasn’t the global cumulative box office around 50 billion?"

If "Special Action" could reach even half of "World’s" achievements, she would laugh herself awake!

What kind of film was "World"?

It was directed by the most senior director, starred the hottest actors, and had an enormous crew. It was released globally, achieving significant influence worldwide, which enabled such results!

But "Special Action", could it have such a strong money-making ability just within Huaxia?

Luo You carefully put away the contract, saying, "The global box office for ’World’ exceeded 50 billion, though the specific amount is forgotten, but the reported figures have considerable padding. You can take it as 50 billion.

I don’t expect this film to match ’World’s’ success, given their international prowess and global earning capacity. As long as ’Special Action’ tops the charts in Huaxia, it’s very successful.

He Jinxia took a long breath, trying to steady her fast-beating heart, calmly saying, "Topping the charts in Huaxia is good enough, as for 200 billion, maybe don’t mention it outside."

If news got out and the actual box office did not reach that figure, falling short would make her a target for industry ridicule.

Luo You spread his hands helplessly, "Unfortunately, I didn’t want this projected box office to leak either, but this morning I opened the news to see a lot of media marketing the film with the 200 billion hype."

He Jinxia was stunned for a moment, frowning tightly, "Are they planning a harchampion stunt?"

The higher the praise, the harder the fall. The film just premiered today, any evaluation will contain embellishments.

Many viewers on the first day are drawn by online hype, and whether the box office continues strongly depends on subsequent growth.

While ’Special Action’ scored impressive results on its first day, no industry expert can guarantee that it will top Huaxia’s May Day golden week box office.

With such a short screening time, nothing is certain yet, caution is necessary.

"Should we do crisis management to prevent these exaggerating remarks from skewing mainstream opinion, lifting netizens’ expectations? It wouldn’t be good for ’Special Action’." He Jinxia cautioned.

Luo You thought for a moment, calmly saying, "You came to the company later. Actually, before you arrived, several senior agents in the company had convened a meeting discussing news about ’Special Action’.

What looks like a harchampion plan from outside is, from our view, a good promotion opportunity. Without lifting a finger, the adversary helps us promote dominance. To some extent, this is advantageous for us.

He Jinxia picked up on the underlying meaning and sharply asked, "So Tonghua Entertainment doesn’t plan to clarify?"

Luo You nodded and shook his head, "Clarification will be done, but it won’t be strict.

Under usual practices, the company swiftly issues warnings to marketing accounts, even sending legal letters warning them against rumor mongering, ordering them to retract news or face lawsuits.

But in your case, the company plans to let the ’Special Action’ crew issue an official microblog statement, a token gesture. The company won’t pursue warning or retraction actions.

He Jinxia’s expression became slightly peculiar.

The company certainly wouldn’t harm her, so there must be a reason behind this approach.

If the harchampion approach was endangering her career, Tonghua Entertainment would immediately warn them to retract it, as it’s a big company capable of protecting its artists.

They’re even unwilling to clarify now...

Unless the company believes that the quality of ’Special Action’ is robust enough to withstand such levels of harchampioning!

Thinking of this, a wry smile appeared on He Jinxia’s face, "Does the company trust ’Special Action’ so much?"

Luo You silently handed his phone to He Jinxia. The screen was displaying major ticket booking apps’ box office forecasts for ’Special Action’, surprisingly all above 150 billion!

This on the very first day of release!

Major ticketing software provides strict and very accurate forecasts. By the film’s late release stage, the software-estimated box office often closely aligns with the eventual total box office after its run.

Notably, when a film initially releases, the forecasted box office figures on major software are calculated conservatively, meaning the estimates are usually low!