CHAPTER 988: CHAPTER 998: A FLEETING GLIMPSE (3)

It seems that, before Jian Anning came to the Cheng Family, as the only daughter in the family, this expression would appear when she was being spoiled!

Daughter, you really like that Yu Zexiao!

"Didn’t you just say you were just treating him as an advertising target?" Cheng Juye asked deliberately with a stern face.

Cheng Tingting smiled, "Dad, yes, Yu Zexiao is not just the son of Huanyu Group, he’s also a big star! You have no idea, recently in Huaxia, there’s a popular TV series just because he joined it, now everyone is watching! If he endorses something, everyone will take a second look! Plus, I’ve done some research - Yu Zexiao has taken on less than ten endorsements in his three years in the industry. If we can get him to endorse our product, it’ll quickly build our brand!"

Cheng Tingting also knew that to make sure her parents and brother wouldn’t blame her, she had to do her homework during this time. Like, Yu Zexiao’s family, his influence, and the benefits for their company, etc.

"Dad, it’s true." In order not to let his sister get scolded, and to stop their father from saying something to Situ Xuan that makes him look incompetent, Cheng Wanli also said, "Yu Zexiao is currently very popular. It’s said that his new endorsement alone has a fee of thirty million! However, if our product has never been sold in Huaxia and urgently needs to boost sales, having him endorse it is a good choice."

A thirty-million endorsement fee! That’s about five million Canadian Dollars! Cheng Juye could only click his tongue when he heard it. This price is comparable to hiring a top Hollywood star! But, even Hollywood stars wouldn’t easily take on an endorsement like that.

This matter really needs to be thoroughly investigated.

"Alright, you two siblings!" Cheng Juye glared at his son and daughter, "Always just making me angry! Talking about endorsements now! What you should be focusing on is figuring out how to appease Situ Xuan’s anger and ensure he continues to cooperate with us!"

"Dad, there’s a contract, why worry about him not working with us?" Cheng Tingting was unconcerned. With a contract in place, she wasn’t afraid of Situ Xuan backing out!

"Even with a contract, that doesn’t mean there won’t be setbacks!" Cheng Juye scolded her, "Besides, in the business world, having one more friend is always better than having one more enemy! You’ve interacted with Situ Xuan and found out yourself; whether you like him or not, you have to admit his strength! He says what he wants, does what he pleases, and isn’t afraid to disregard you because he’s simply stronger than you! Wanli!"

"Yes!" Cheng Wanli was startled when he was called.

"Think about it, if you encountered a competitor like Situ Xuan in business, what would you do?"

Cheng Wanli was taken aback and then slowly began to think. The more he thought, the more the sweat on his forehead stood out!

If he really faced a competitor like Situ Xuan, it would certainly be his nightmare!

"Would you be completely unable to make demands because of his dominance, or would his attitude make you panic, become nervous, and lose your composure, leading to irrational decisions and incorrect attitudes?"