Chick film is a film type created by Hollywood.

    According to the definition of Hollywood, this type of films are aimed at women. At the same time, from the content, they are love films with women as the protagonists, focusing on interpersonal relationships and emotions, which are often released before and after Valentine''s day.

    Breakfast at Tiffany''s, starring Audrey Hepburn in 1961, is considered to be the beginning of the chick film. It has included the heroine''s loneliness, a lot of material consumption and happy ending, which will often be expressed in this type of films in the future.

    Chick film in the Hollywood film industry, it turned out to be only a market with limited influence.

    However, since entering the new millennium, Hollywood has continuously increased its investment after recognizing the contribution of female audiences to the box office. In terms of production, distribution and screening, the practice of making blockbusters has been widely used, which has made many chick films a huge box office success in the global film market.

    China''s entertainment and cultural industry started relatively late. It was not until 2009 that "very perfect", starring by the international chapter, could be regarded as the first chick film in a positive sense in China.

    However, this is a gimmick used by the producer to publicize and hype and promote it to the international market. In the domestic chick film, it still has not attracted the attention of domestic filmmakers.

    Until Valentine''s day this year, the emergence of "33 days of lovelorn" really began to make chick movies valued in China.

    Don''t pay attention to it. The box office is too high for people in the industry to understand!

    Midnight is usually the exclusive film expected by the cinema, and it is also the first pass to test whether a film sells well.

    In the early morning of February 14, many cinemas made an exception to open the midnight show for lovelorn. As a result, many cinemas were full. Theaters had to temporarily open additional theaters to meet consumers'' viewing enthusiasm.

    The 11% film arrangement rate on the first day of "lovelorn" can only be said to be regular, but the hot midnight scene has attracted the attention of many cinemas. So many cinemas adjusted the number of shows on the day of release to improve the film arrangement rate.

    The box office success of "lovelorn" on the first day of its release was nearly 30 million, which made the cinemas improve the film arrangement rate again.

    On February 15, the day after the release, the film arrangement easily broke through and quickly rose to 13000; On the third day of release, the number of films increased to 15000; Even the person in charge of film arrangement in the cinema issued the instruction of "adding rooms without upper limit according to the actual situation"!

    Three days, break 100 million!

    Why?

    Deng Chaofa microblog: "we''re going to finish the boss''s task now? @ Zhang Koizumi @ Wang Luodan @..."

    Zhang Xiaoquan responded on his microblog: "facts show that President Mai sometimes makes mistakes in his judgment. @ Deng Chao @ Wang Luodan @..."

    Wang Luodan updated his microblog: "so, boss, you''d better not worry about the movie bar @ Mengren official wechat."

    The creators of "lovelorn" have updated their microblogs to discuss box office results.

    Before the film was released, they really didn''t expect to achieve such results. You know, at the beginning, Mai Xiaoyu''s judgment was that the box office exceeded 100 million. That''s what he said when he asked Deng Chao and Wang Luodan to convert the film pay into the investment budget and not take the film pay to get dividends!

    As a result, Mai Xiaoyu''s judgment was realized three days after it was released.

    The main creators can''t believe it, and the people in the industry can''t figure it out.

    Valentine''s Day is a movie schedule. This year, although the winter vacation is coming to an end because of the early Chinese new year, and it is hung in the later stage of the new year, there are still large films scheduled to be released at this time.

    In other words, "lovelorn" is not that there are no strong competitors, but there are few competitors, and the competition is not as cruel as before.

    What happened?

    Seven days, 200 million!

    Industry insiders dropped their eyes!

    Many bosses of domestic film and television companies, well-known film directors, screenwriters, cinema managers and distributor managers have updated their microblogs to express their feelings.

    "Do you want to create miracles? 200 million should be no problem."

    "There are a lot of lovelorn people and strong consumption ability!"

    "After thinking about it all night, I couldn''t understand it. A film with a total of 10 million was vividly integrated into avatar..."

    "Is today''s society really a culture of lovelorn and divorce? What would happen if we made another 133 days of divorce?"

    "What''s the matter? What''s the matter with the world? It''s no longer a dark horse or a miracle. It''s completely legendary and strange!"

    ……

    In the next few days, the evening of "lovelorn" was almost full, and the number of film arranging sessions rose all the way, up to 20000, and about 17000 when it was less. Some small cinemas with few halls gave it 90% of the sessions.

    "Lovelorn" premiered in the first week and won the box office this week; In the second week of opening, the box office champion of the week; In the third week of public release, Zhou won the second place at the box office, which is equal to the champion

    "The plot of lovelorn is cheerful and the dialogue is solid. It not only tells the otaku how to quickly ''strip off'' in Wang Xiaojian''s unique considerate way to Huang Xiaoxian, but also conveys a positive idea to the young people with humorous dialogue and plot: lovelorn is not terrible. Maybe this is the beginning of your next happiness..."

    "The whole film uses a simple ''lovelorn study'' course to create a relaxed and warm love dream for college students and office white-collar workers. It is grounded enough, close to the life of modern young people, and the plot is not tangled. After watching the film, people feel relieved..."

    "The publicity and promotion of domestic low-cost films must take the road of new media marketing. This is the general trend," lovelorn "is the best example. Of course, the success of" lovelorn "also lies in the grounding of the film, grasping the specific psychology of specific audience groups and making them willingly enter the cinema."

    "It is unique to interpret Valentine''s day with ''lovelorn''; the happy ending weaves sweet dreams for many married leftover women with stable income..."

    The media generally held a positive attitude towards the film, and also derived from the film the problem of "leftover women" which has attracted more and more attention in today''s society.

    The audience also praised the play more than belittled it.

    The joyful and lively tone, the joy of the characters'' appearance, the sharp edge of dialogue, and the small conflicts that are constantly self defeating all make the audience laugh. So that after the bowl of chicken soup contained in the happy ending was served, many viewers drank it without hesitation.

    In the face of this situation, people in the industry no longer say "can''t understand", "can''t think of" and so on.

    That''s bullshit.

    It''s the right way to think about the success of this film, copy and sublimate it, and turn it into its own gold absorbing weapon.

    In the face of film sales, an Associate Professor Yan Ying analyzed:

    "What is the sense of reality? After facing the desires and expectations of this seemingly individual but actually a group, lovelorn finds a conflict free law. In the end, it depends on craft, living, sensitivity and accuracy..."

    A famous film critic posted a microblog to remind followers:

    "There are no secret Wulin secrets, such as grounded stories, sincere production and professional marketing. It is to do a good job in every step."

    "Now there must be a group of people ready to follow suit. I just want to kindly remind you that it is the right way to make a grounded localization story that can touch the secret desire of the domestic audience..."

    At the end of February, the winter vacation was over.

    Because of the crazy publicity and hot discussion on the Internet, as well as the Amway of his colleagues and daughter, Liu Puyang, over 40, came to the cinema with his wife to watch 33 days of lovelorn.

    In the cinema, many audiences laughed or were sad with the plot, and his wife laughed several times, but when he was middle-aged, he never had much reaction and was not interested in the film.

    I had no doubts at forty.

    At the age of 40, people chew the warmth of the situation and feel the ruthlessness of years. In the past 40 years, after many ups and downs such as doubt, hesitation, excitement and joy, it was meditation and sudden enlightenment.

    Externally, he understood the society; Internally, he understood himself.

    Too much experience made him more rational and sober, and he was indifferent to many things.

    He has seen enough of the burden jokes, sensational moves and the soul chicken soup hidden at the end of the film.

    However, after the movie, when he and his wife were sitting in the car and preparing to drive home, a newly received text message made him unable to calm down.

    SMS is sent in groups:

    "I''m Mai Shouzheng. I''m back. I need you to shoot nine doors together. I''ll wait for you in front of Pingzi''s tomb on Qingming Day..."